The Ecommerce Department of The Future, Jonathan Hall from Cranberry Panda, Ecommerce UK
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Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
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The Ecommerce Department of The Future, Jonathan Hall from Cranberry Panda, Ecommerce UK
- 3. brief intro... • cranberry panda is 4yrs old • specialist agency focusing on ecommerce • team of 17 pandas • we are from ecommerce • clients range from John Lewis & Argos to online start ups
- 4. skills in demand • a shortage across all roles • 60% of roles are new roles • teams are growing and roles are dividing • specialisms moving internal – e.g. search • design – huge trend for contracting •
- 5. emerging roles and skills • design – UX/UI • search is dividing – social, display • analysts – data and business as well as web • internal strategy and innovation •
- 6. developing industries • gaming & gambling • retail taking skills from other sectors • international • publishing •
- 7. where the big bucks are • all areas – average salary in ecommerce is £40,200 • finance and gambling • all areas of analytics • where’s the excitement? •
- 8. there is a gender gap in ecommerce ecommerce is 51% male & 49% female 71% had a pay rise last year feeling valued and respected is the most important thing people look for Some interesting stats!! majority expect a rise of 10% - 20% when moving roles ecommerce salaries are 48% higher than national average 27% men and 51% women are in roles sub £35k
Editor's Notes
- Content Shortage across all roles – 60 % of roles last year were brand new jobs. Lack of people coming into ecommerce – no time to train people. Roles dividing and sometimes hard to get people to specialise as it ends up down a dead end – where do they go. - If there is a plan to move people, improve people, PPC/SEO moving inhouse – ongoing trend design – young going free-lance
- Content UX/UI/ Customer experience is a popular and hard to find role. The blend of design/analytics is an interesting mix, like creative design and front end dev – slowly stopping – salaries can be 25% higher than web designers and look at contract, project based like mobile etc. Where they sit in the team is interesting Search is dividing as Seo continues to be content driven and paid search crosses more channels like social biddable Strategy, innovation specialists – purely there to guide the future From 200 people asked there were 141 different job titles
- Gaming and gambling are booming and are particularly strong in certain disciplines - Excellent at UI to maximise spend - Excellent, very deep analytics on the site and customer - eCRM – some of the best, really targeted segmentation and rapid deployment Likes of John Lewis are taking senior online marketing people from gambling – sometimes have a deeper understanding of analysis The UK is the world leader – countries are looking at our guys to help them. We work across europe, NZ, Hong Kong – this could create a real pull for our carefully nurtured resources – ok for now as many countries are behind so hard to come back at a higher level but this will increasingly happen Grazia recently bought xxxx – looking to launch their online store – Dailymail group with their huge content driven site is pushing it’s online channel.
- Average for UK 27k -