Social Media in Asia

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http://www.thomascrampton.com/ presented these slides about Social Media in Asia in the Ogilvy Barcamp in Paris.

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  • Confidential and Proprietary©
  • Facebook users in China: 0.4 Million (Source: O’Reilly)
  • Qzone, Tencent made $87,000,000 through virtual goods, while N American Social media build their business around Advertising Channel
  • RENREN: Virtual GoodsLocal Hong Kong Forums, huge revenue from ads, sponsored posts
  • Asians enjoy creating content online.
  • http://image.guardian.co.uk/sys-images/Arts/Arts_/Pictures/2007/12/14/books460.jpg
  • Social Media in Asia

    1. BarCamp<br />Ogilvy PR<br />
    2. 5 Raisons Pour Lesquelles<br />L’Asieestl’avenir de L’Internet<br />© Confidential and Proprietary – Do Not Release<br />
    3. l’Echelle<br />
    4. Chinese Netizens<br />France<br />338 Million<br />62 Million<br />CNNIC July, 2009<br />
    5. 338 Million<br />Chinese Internet Users<br />0.4 Million<br />30 Million<br />kaixin001 Users<br />183 Million<br />Qzone Users<br />40 Million<br />Xiaonei Users<br />Source: QQ (March), Xiaonei (July),<br /> Kaixin (July), Facebook (February)<br />
    6. If Facebook were a Country<br />1,334,300,000<br />1,172,970,000<br />308,003,000<br />300,000,000+<br />231,369,500<br />
    7. DiversiteDigitale<br />
    8. QQ<br />Facebook<br />Friendster<br />Wretch<br />Zing<br />Orkut<br />hi5<br />Mixi<br />Cyworld<br />Asia’s dominant<br />social networks<br />
    9. Google<br />Baidu<br />Yahoo<br />Naver<br />Asia’s range of <br />search engines<br />
    10. 60%<br />31%<br />6%<br />Analysys, compiled by Digitimes, May 2009<br />
    11. Acces Internet<br />
    12. Internet users as percentage of population<br />World Bank. Nov 2009<br />
    13. Only PC<br />15M<br />16.6%<br />Mobile + PC<br />Gaming + PC +<br />Mobile (4,750,000)<br />68.2%<br />5.2%<br />61M<br />9%<br />8M<br />Gaming + PC (760,000)<br />Only Mobile<br />0.8%<br />Only Games (20,000)<br />Gaming + Mobile 130,000<br />0.1%<br />
    14. Monetisation<br />
    15. 87 Million Dollars from Digital Goods<br />Facebook’s main income source: Advertising<br />
    16. Major source of revenue for GREE<br />
    17. Engagement Dans Les Media Sociaux<br />
    18. 49%<br />88%<br />Involvement <br />in<br />81%<br />Blogs<br />73%<br />Source: TNS the Digital World, <br />Digital Life study. Dec 2008<br />
    19. Asians enjoy creating content<br />March 2009, Asia Social Technographics – Forrester Research<br />
    20. Without the Internet…<br />I cannot work or study<br />my entertainment life will be very monotonous<br />
    21. More friends online than offline...<br />Source: MTV Music Matters Research 2008 (TNS) youth in 12 Countries<br />
    22. CONTACT<br />Thomas Crampton<br />Asia-Pacific Director | 360° Digital Influence<br />Ogilvy Public Relations Worldwide<br />p +852 6397 1662<br />ethomas.crampton@ogilvy.com<br />

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