Micha S. Siebenhandl is taking over the family-run business OTC Siebenhandl GmbH from his father and will focus on new brands and international expansion. Siebenhandl has also founded a new subsidiary called 7TRADE "we love eyewear" which operates as an exclusive distributor of international eyewear brands. 7TRADE maintains its own brand portfolio and intends to create an international position for this portfolio by partnering with other eyewear companies globally.

1. Micha S. Siebenhandl is taking over the family-run business from his father,
the founder of OTC Siebenhandl GmbH.
Ulm, 28th October 2014
"I'm delighted to be setting forth the OTC Siebenhandl GmbH business after
more than 20 successful years. OTC Siebenhandl GmbH will be
concentrating on new brands and also internationalisation. We will primarily
be focusing on our core markets in Germany, Austria and Switzerland as well
as on our new subsidiary 7TRADE "we love eyewear", which operates in the
optician's trade. We will soon be enjoying sustainable success over the long
term together with our outstanding staff and business partners", says Micha
S. Siebenhandl.
This change brings a new corporate DNA to the company, which now trades
under the name OTC7HANDL GmbH "delivering health".
OTC7HANDL stands for quality products made in Germany to the highest
standards of craftsmanship combined with innovation and sustainability. The
entire team at
OTC7HANDL lives by the motto "we are exemplary" and underlines this with
trust and reliability.
The focus is just as much on professional, personal customer service as on
the well-conceived, unique range of international brands made up of the
company's own and of license brands.
PRESS RELEASE
Daniel Wallinger
Head of Corporate Communications &
Head of Business Unit 7TRADE
Mail: presse@otc7.de
www.otc7.de I www.7-trade.de
Press Contact: M. S. Siebenhandl
CEO & OWNER
Mail: m.siebenhandl@otc7.de
www.otc7.de I www.7-trade.de

2. Micha S. Siebenhandl has founded a new company in the optical trade. The 7TRADE "we
love eyewear" enterprise functions as an exclusive distributor of international eyewear brands
and is a wholly owned subsidiary of OTC7HANDL GmbH "delivering health".
Ulm, 28th October 2014
7TRADE maintains its own brand portfolio with iVIATOR sunglasses, J.F.S. Bros. and
Lettori "read easy", these three own brands covering sunglasses, ophthalmic frames
and reading glasses. It is intended to create an international position with powerful
partners for this portfolio with spectacle frames being sold all over the world.
In the core markets of Germany, Austria and Switzerland international license brands
are additionally managed, marketed and sold on a professional basis through an
expansive sales network and a service-oriented infrastructure. 7TRADE offers its
partners all the benefits of a full-service provider for eyewear articles with sales
professionals, customer service, PR & marketing, logistics and sales advice.
International business partnerships (eyewear brands) will be officially announced in
December. 7TRADE will be present at the Opti trade fair in Munich for the first time in
January 2015 with its own stand in Hall C1, Stand C1.533.
PRESS RELEASE
Daniel Wallinger
Head of Corporate Communications &
Head of Business Unit 7TRADE
e-Mail: presse@otc7.de
www.otc7.de I www.7-trade.de
Press Conatct: M. S. Siebenhandl
CEO & OWNER
e-Mail: m.siebenhandl@otc7.de
www.otc7.de I www.7-trade.de