The PSF Forum promotional trade show was held at a new location, the Eiszentrum in Lucerne, Switzerland. 63 European promotional product manufacturers and suppliers exhibited to 188 visitors from 94 Swiss companies. The new venue provided more space for exhibitors and modern infrastructure. The event was deemed a success by Promoswiss President Roger Riwar. Various awards, including the Promofritz Awards, were given out to recognize innovative products and campaigns. Meetings were also held between the leaders of promotional product associations from Germany, Austria, and Switzerland to discuss potential collaboration.

1. 45
INDUSTRY
44
The event took place in the same city,
but the trade show was held at a new
location. After four events at Schweizer
Hof, the Swiss promotional product as­
sociation Promoswiss moved its PSF Fo­
rum to a new location: the Eiszentrum in
Lucerne. Here the exhibitors had more
presentation space at their disposal. An­
other advantage was the modern infra­
structure, and the venue is easy for visi­
tors to reach, with free parking.
“A SMASHING SUCCESS”
This year, exactly 63 European promoti­
onal product manufacturers and suppliers
took advantage of the opportunity to show
a professional audience of Swiss promo­
tional product distributors and agencies
a varied spectrum of effective advertising
innovations. The first response to the PSF’s
new showplace was positive. Many of the
exhibitors applauded the conditions of
the locality, which was used for this pur­
pose for the first time. As always, however,
Promoswiss is going to undertake a de­
tailed survey of the exhibitors taking part,
­whose number was roughly the same as
in previous years. The number of visitors
was also similar to previous years, amoun­
ting to 188 guests from 94 companies.
Hence the level of interest continues to
be high, which is very satisfactory for Pro­
moswiss President Roger Riwar and the
recently restructured association board,
now limited to five members. Riwar’s in­
itial interpretation was therefore quite gra­
tifying, “This year’s PSF Forum was a sma­
shing success!”
New location – more space: For the first
time, the PSF Forum was held at the
Eiszentrum in Lucerne.
www.psi-network.de PSI Journal 7/2015
Guest of honour from Austria:VÖW
President Konrad Godec (right) also
assessed the new products being
presented.
Culinary and communicative accents
were set by the traditional exhibitors’
evening.
TRADITION
M
EETS
INNOVATION
On
21
M
ay
Lucerne
once
again
becam
e
the
showplaceforthePSFForum
,theprom
otional
product
trade
show
by
Prom
o­swiss,
the
association
ofthe
Swissprom
otionalproduct
industry.During
the
event,the
sought-after
Prom
ofritzAwardswereagainconferred.
PSFFORUM
2015
LUCKY WINNERS
The now highly esteemed trophies of the
Promofritz Awards were presented du­
ring the well-established event celebra­
ting new products, trends of tomorrow
and useful as well as beautiful examples
of promotional products whose use pro­
mises success. During a ceremonial din­
ner to which the organisers had invited
all exhibitors and visitors, Members of
the Promoswiss Board Christoph Zindel
and Adrian Schmidhäusler moderated the
ceremony. The winners in the “Promoti­
onal Product of the Year” category were:
“Magnet Meter” from Meterex (gold),
“Sektbombe” from Schärfer Werben (sil­
ver) and “3D Pop Up Karten” from Her­
vorragend (bronze). Among the victors
in the “Campaign of the Year” category
were: “Bommelmütze 1280” from La­Coray
by comTeam (gold), “Morphis Blutspen­
deaktion” from E7 promotion (silver) and
“Erne Challenge” from Cadolino by com­
Team (bronze). The Promofritz for “Inno­
vation of the Year” was awarded to Mahl­
werck Porzellan for the “Coffee2Go” cup
with gold chip. But one of the guests was
also able to call themselves lucky: Fritz
Fuss, Swiss distributor of the WBF Wol­
lerau Company, won a brand-new “Star”
motor scooter.
ASSOCIATION MEETING
AT THE PSF FORUM
At the beginning of the evening event, Ro­
ger Riwar first extended his thanks to the
exhibitors and guests for an “eventful day”
and, speaking for the PSF Forum, formu­
lated the “goal of continuing to develop
and advance this event”. In addition, he
thanked the PSF organisation team, ­head­ed
by Thomas Oester, for their efforts at ma­
king the event a success, then also wel­
comed Konrad Godec, Chairman of the
Austrian promotional products associa­tion
VÖW and his wife Marion, who were pre­
sent as guests of honour. Godec in turn
extended thanks for the invitation and ­spoke
of an “initial step” in bringing the promo­
tional product associations of the two neigh­
bouring countries closer. Together it would
be possible to better strengthen the posi­
tion of promotional products, bundle in­
terests and thus push them through more
effectively, said Godec, who had also come
for an official meeting of the association
leaders of Germany, Austria and Switzer­
land being held during the PSF Forum.
For the first time, these talks mentioned
possibilities of collaboration between the
promotional product industries in the Ger­
man-speaking countries. The Swiss trade
show began in keeping with tradition on
the previous day with an exhibitors’ eve­
ning above the roofs of Lucerne in the ­Suite
Bar of the Monopol Hotel. Enjoying the
high spirits provided by the buffet, beer,
wine and prosecco, those attending were
able to spend a few entertaining hours net­
working in a relaxed atmosphere.
www.promoswiss.ch