Slides from workshop which led delegates to better understand the need to better define problems and how to discover and develop ideas to the problems[challenges]

1. De-risking innovation through
pro-active facilitation
Accelerating Exploitation, Uptake and Investment
in Knowledge and Technology across
the West Midlands

2. Projects
&
Collaborations
Project Process Overview
Communities
(Large Organisations)
Regional Businesses
(Capabilities and Capacities)
Associations, KTNs, Clusters,
Companies House, Media
Facilitated
Matching
Challenges Capabilities
Wider Calls &
Opportunities
(TSB, Hoizon2020)
Triggers
Networking, Events,
Workshops, Calls,
Media, Financials, . . .
HEFT
UHB
BCC
De-risking innovation in SMEs via
pro-active facilitation of demand
from large organisations

3. Procurement supporting innovation
Challenge Definition & Ideation
Strategic
Goals?
Sign off?
Challenge
content?
Categories?
Deadlines?
Information
required?
Participants
Stages
required?
Scoring
criteria
Teams?
Review
selection?
Publication?
Scoping &
Consultation
1%
20 * £400
Exploratory
Projects
1%
8 * £1,000
Prototype
Models
1%
4 * £2,000
Partnerships
JV
Bids
Tender

4. Innovation
http://visual.ly/improving-innovation-guide

5. Wishing for Innovation?
Get some Organised Feedback
“Ideas are like rabbits. You get a couple and learn how to
handle them, and soon you’ve got a dozen.”
John Steinbeck
a) Organise Feedback: A place that thoughtful employees
write down and share their ideas.
b) Move the process online: make it simple, intuitive, and
where votes, words, images, video and documents can
be placed in support of an idea.
DATA SHOWS IT’S THE PRODUCT OF STRATEGY AND
STRUCTURE, WITH COMPANY PROCESSES AND CULTURE TO
SUPPORT IT.
SOURCES:
ACCENTURE. BAIN, DELOITTE, FORRESTER. PRICEWATERHOUSECOOPERS, MINDJET SPIGIT
http://blog-mindjet.wpengine.netdna-cdn.com/wp-content/uploads/2013/09/VTA-Infographic_branded.jpg

6. Defining the challenge(s)
http://tamingdata.com/2010/07/08/the-project-management-tree-swing-cartoon-past-and-present/

7. Problems + Solutions = Value
• Challenge = The Wall
• Solutions = Ladder, Stairs, Tunnel, Explosives, Doors

8. Test for you
Transport Challenge:
How do you reduce injuries and deaths on level crossings and
platforms
Video: http://youtu.be/IJNR2EpS0jw
Site: http://dumbwaystodie.com/
Marketing lessons: http://en.wikipedia.org/wiki/Dumb_Ways_to_Die

9. 1. Customer Value
What VALUES do you want?
2. REsources
What RESOURCES do you have?
3. Analogy across domains
Where do you look for INSPIRATION?
4. X - Variation of properties for new or improved functions
What do you change, what do you GAIN?
CREAX process
http://www.slideshare.net/creax

10. Your level of psychological inertia
1) Having a fixed vision (model) of the solution or the root cause
2) False assumptions (trusting the data)
3) Specific terminology in a language that is a strong carrier of
psychological inertia
4) Experience, expertise, and reliance upon previous results
5) Limited knowledge, hidden resources or mechanisms
6) Inflexibility (model worship), trying to prove a specific theory,
stubbornness
7) Reusing the same strategy
8) Rushing to a solution, incomplete thinking.
Gordon Cameron identifies eight ”routine causes of psychological inertia”:
Ref: http://asq.org/learn-about-quality/idea-creation-tools/overview/tutorial-nine-windows.html

11. Break Inertia & Drive Solutions
9 Windows
Explore the problem at each of the three levels:
• Super-system: External environment and components
that the problem or system interacts or may interact
with.
• System: The problem or system that was created.
• Sub-system: A component or parts of the problem or
system.
Explore all nine windows by asking:
• Can we do something at the sub-system, system, or
super-system level in advance to fix or avoid the
problem or improve the system?
• Can we do something at the sub-system, system, or
super-system level in the future to fix or avoid the
problem or improve the system?
• Can we do something at the sub-system, system, or
super-system level in the present to fix or avoid the
problem or improve the system?

12. surrounding
components
the boxbefore after
components components components
9 windows
© CREAX 2011 www.creax.com

13. 13
Super-system
Service
System
Product
Sub-system
Component
SpaceSystemSub-system
Time Before During After
9 windows
Super-system

14. 14
prevent maintain repairing
before during after
SpaceSystemSub-system
Time Before During After
Super-system
9 windows

15. Links
CREAX
• www.patentinspiration.com
• www.moreinspiration.com
Slideshares
• http://www.slideshare.net/creax
• http://www.slideshare.net/hugoruss1/how-to-innovate-ib Prof Simon Bolton
TRIZ (9 Windows)
• http://www.triz-journal.com/best_practices.html
• http://www.triz-journal.com/archives/2001/09/c/index.htm
Problem Solving
• 25+ tools : www.mindtools.com/pages/main/newMN_TMC.htm
• http://www.mkccc.com/TQM/Problem_solving_process.htm

16. Contact details
Hugo Russell
Project Manager / Innovation Lead
Innovation Birmingham
· A: Faraday Wharf, Holt Street, Birmingham, B7 4BB
· T: +44 121 250 3504
· M: +44 789 4096 439
· www.innovationbham.com
· hugor@innovationbham.com
· www.linkedin.com/in/hugoruss
“Opportunity to innovate through partnership”
www.innovation-engine.co.uk