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Creating Web Content Week Three
- 1. Creating Web Content Week Three
- 2. Week Three Contents • Length exercise and lead re-cap • Headings and titles • Writing devices for online • Active versus passive sentences • Bullet lists • Direct language • Choosing fonts and sizes • Avoid idioms • Acronyms • SEO
- 3. Length writing exercise • Start with one idea for your upcoming blog assignment and write as much as you can on the idea. • Now trim the content you have written to five important sentences. • Now trim those five important sentences to one sentence that you believe most accurately describes your overall idea.
- 4. Headings/Titles “The purpose of a headline is to get potential readers to read the first line of your content.” – David Ogilvy, Ogilvy on Advertising
- 5. Headings
- 6. Headings
- 7. Writing devices for online • Write using active verbs • When to use I, you and we • Keep sentences simple • Avoid using verbs such as “get” and “do” • Use specific concrete nouns
- 8. Active versus passive sentences • Active sentence: The subject doing the verb’s action. • For example: The man (subject) is eating the hamburger (object). • Passive sentence: The subject being acted upon by the verb. • For example: The hamburgers (subject) are being eaten (verb).
- 9. Active versus passive sentences • Their house is being built by Sandra. • This furniture was made in Vietnam. • I will be taken to the airport by someone at 2pm. • Once a month I am paid by the bank. • English must be spoken in class. • The window was broken.
- 10. Bullet Lists • Bullet lists are great for long lists of items and instructions. • Bullet lists make information easier for your readers to scan and take in quickly. • Use numbered lists for instructions that are sequential. • Capitalising is fine • Use full stops if your bullet list forms a complete sentence.
- 11. Direct Language • In the region of, approximately, concerning • Of the order of, regarding, respecting • Take action • Take action on • Following, subsequently • Assistance • Objective • Whole of • In addition • Made an approach to • Placed under arrest • Arrived on the scene • Inquire • In consequence of • Prior to, ahead of • Commerce, initiate • Prove beneficial • Constructed • However • Purchase • Described as • Give rise to • Centre around • Less expensive • Hails from • Give consideration to • Expensive • Medical practitioner • Beverage
- 12. Creating a blog post exercise
- 13. Choosing fonts and sizes • Use the same font and vary the sizes • Choose fonts that are simple to read online • Keep it consistent across header, sub-header and text paragraphs • If you pair fonts, use complementary choices
- 14. • Concordant fonts: fonts of the same family • Contrasting fonts: size, colour and style • Number of fonts: use just two for most articles • Resources:http://webdesign.tutsplus.com/artic les/typography-articles/a-beginners-guide-to- pairing-fonts/
- 15. Avoid idioms • It’s a piece of cake. • There’s nothing to it. • It’s as easy as pie. • It’s a no-brainer. • It’s like taking candy from a baby. • No sweat.
- 16. Acronyms • Acronyms should nearly always be explained in the first instance with the acronym in brackets on every new page. • There are some acronyms, however, that is better known by their abbreviation and would not be useful to convert. • IBM, QANTAS, JPEG, NASA
- 17. Search Engine Optimisation • Video • http://youtu.be/hF515-0Tduk
- 18. SEO • Google Panda and Google Penguin • Strong content is key • Keywords • Key phrases • Links – outbound and inbound • Categories • Tags • Resources - http://www.hubspot.com/
- 19. SEO Exercise