Scoopon was founded in 2010 by brothers Hezi and Gabby Leibovich and has since expanded to include several other group buying sites. Scoopon has experienced rapid growth, reaching over 2.5 million customers and $8-250 million in sales within 6 years. Scoopon prioritizes a fun work culture and mobile-first approach to remain the leading group buying site in Australia, though competition from other sites has increased in recent years.