This document summarizes the results of an online branding survey conducted in 2013 with over 1,300 participants from 50 countries. It finds that Apple was the most frequently mentioned "coolest brand" across all countries surveyed. It also analyzes the key attributes that contribute to a brand being seen as cool, such as usefulness, communication, and customization. Additionally, it compares perceptions of cool brands versus participants' employer brands, finding that cool brand ratings were generally higher.
BMO's Fully Automated SOA ETL Metadata Capture SolnMark Pahulje
This session will provide an architecture / technical overview of the lights out, end-to-end solution that captures ad-hoc reports created in Microsoft Reporting Services and performs ETL to load the metadata daily into BMO's Enterprise Metadata Repository which uses CA's Repository for Distributed Systems (CARDS)
Staying Ahead of Disruptors in the Hospitality BusinessVIVALDI
"How to stay ahead of hospitality industry disruptors (hi there, Airbnb)? Erich Joachimsthaler, founder and CEO of Vivaldi, shared his perspective at HX The Hotel Experience. The secret lies in building brands around a deep understanding of today’s travel customer and creating meaningful customer relationships in the age of Digital Darwinism. Calling on hoteliers to rally their brands around a customer-focused purpose, Erich highlighted the tensions facing today’s travelers, especially in leisure travel, which even the disruptors aren’t solving: customers are constantly having to make trade-offs between authenticity, self-reward, and self-expression. Understanding where your customers’ current trade-offs lie, and tapping into exactly those spots will be what separates the cream from the crop in the future of hospitality – and is the biggest insight that Erich shared with the industry shakers and movers.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
BMO's Fully Automated SOA ETL Metadata Capture SolnMark Pahulje
This session will provide an architecture / technical overview of the lights out, end-to-end solution that captures ad-hoc reports created in Microsoft Reporting Services and performs ETL to load the metadata daily into BMO's Enterprise Metadata Repository which uses CA's Repository for Distributed Systems (CARDS)
Staying Ahead of Disruptors in the Hospitality BusinessVIVALDI
"How to stay ahead of hospitality industry disruptors (hi there, Airbnb)? Erich Joachimsthaler, founder and CEO of Vivaldi, shared his perspective at HX The Hotel Experience. The secret lies in building brands around a deep understanding of today’s travel customer and creating meaningful customer relationships in the age of Digital Darwinism. Calling on hoteliers to rally their brands around a customer-focused purpose, Erich highlighted the tensions facing today’s travelers, especially in leisure travel, which even the disruptors aren’t solving: customers are constantly having to make trade-offs between authenticity, self-reward, and self-expression. Understanding where your customers’ current trade-offs lie, and tapping into exactly those spots will be what separates the cream from the crop in the future of hospitality – and is the biggest insight that Erich shared with the industry shakers and movers.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...Patrick O'Neil
Patrick O'Neil delivered this presentation at the 2016 Social Media Conference sponsored by Ragan Communications. This presentation provided an overview of the key requirements for building a talent brand. It includes critical social media channels such as LinkedIn, Twitter, handling Glassdoor reviews, aligning social and talent brand strategy with company strategy. This presentation has been modified from its original.
Live Training: Stay Ahead of the Competition with AnyRoad AtlasAnyRoad
Introducing AnyRoad Atlas: the ultimate data analysis platform for brands seeking to create engaging experiences through proactive, actionable intelligence.
In this live training, we will:
- Discover the new, enhanced capabilities that AnyRoad Atlas offers to your brand
- Understand how to tap into deeper cross-dimensional and cross-industry insights
- Learn how to surface trends behind what’s driving positive or negative experiences with your brand across all qualitative feedback
Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
Slides from "Measure What Matters: Monitoring & Measurement in the New Media World" as presented to the Southern Connecticut Chapter of PRSA in January 2015.
Digital Disruption – Opportunity and Threat for L&D. LearningCafe Online Disc...LearningCafe
Digital disruption requires employees to have the capabilities and mindset to quickly learn and unlearn to keep with pace of change. L&D often find themselves, willingly or unwillingly, supporting the increase pace of Learning and are finding the traditional methods of delivering Learning unresponsive and slow. L&D professionals themselves in many cases have not acquired the skills to deliver results in this new environment. We discuss if L&D will step up or itself be disrupted by others who can provide the answers.
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at brand experience examples and ideas that you can apply to your brand.
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
What is digital maturity?
Digital maturity goes beyond technology*, and is about how businesses.
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
Only 25% of companies would rate themselves as digitally mature.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
Patrick O'Neil How to Build a Rock Star Employer Brand (in a crowd of Rock St...Patrick O'Neil
Patrick O'Neil delivered this presentation at the 2016 Social Media Conference sponsored by Ragan Communications. This presentation provided an overview of the key requirements for building a talent brand. It includes critical social media channels such as LinkedIn, Twitter, handling Glassdoor reviews, aligning social and talent brand strategy with company strategy. This presentation has been modified from its original.
Live Training: Stay Ahead of the Competition with AnyRoad AtlasAnyRoad
Introducing AnyRoad Atlas: the ultimate data analysis platform for brands seeking to create engaging experiences through proactive, actionable intelligence.
In this live training, we will:
- Discover the new, enhanced capabilities that AnyRoad Atlas offers to your brand
- Understand how to tap into deeper cross-dimensional and cross-industry insights
- Learn how to surface trends behind what’s driving positive or negative experiences with your brand across all qualitative feedback
Whether you’re looking to evaluate the effectiveness of your programs or understand why they’re working, with AnyRoad Atlas you can now slice and dice data in ways that give you a clear understanding of what’s driving impact.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
Slides from "Measure What Matters: Monitoring & Measurement in the New Media World" as presented to the Southern Connecticut Chapter of PRSA in January 2015.
Digital Disruption – Opportunity and Threat for L&D. LearningCafe Online Disc...LearningCafe
Digital disruption requires employees to have the capabilities and mindset to quickly learn and unlearn to keep with pace of change. L&D often find themselves, willingly or unwillingly, supporting the increase pace of Learning and are finding the traditional methods of delivering Learning unresponsive and slow. L&D professionals themselves in many cases have not acquired the skills to deliver results in this new environment. We discuss if L&D will step up or itself be disrupted by others who can provide the answers.
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at brand experience examples and ideas that you can apply to your brand.
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
What is digital maturity?
Digital maturity goes beyond technology*, and is about how businesses.
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
Only 25% of companies would rate themselves as digitally mature.
Similar to 2013 Coolest & Gaps Branding Survey Results | Infographic (20)
Bajo el lema “Nuevos retos, nuevos roles", aebrand organiza su III Foro.
Éste tratará sobre los cambios que se han producido y se están produciendo en las empresas y la forma en que ellos están influyendo en la gestión de las marcas generando así nuevas oportunidades.
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Desde que tenemos noción de la existencia de las marcas (7.000 aC en la Mesopotamia), lo que se ha buscado ha sido y sigue siendo lo mismo: expresar singularidades que hacen de forma consistente la diferencia en mi oferta de productos y servicios
Apple, Nike, Coca-Cola, Google and BMW are the first coolest brands of 2013...
1,300 participants from 50 different countries
Spanish & English version
"Think as a Corporate University" is a journey that departs from actual trends, shows us the new challenges of both CLO as well as her/his Team, and arrives to the pillars needed to build a succesful and meaningful learning experience.
This presentation stresses the importance of building the Corporate University driven by the corporate behavioral values synthetized in the brand.
Presentación del estudio de Coolest & Gaps Branding Survey durante la conferencia de Coolhunting organizada por el Bilbao design Academy, en Bilbao 2011
With the participation of more than 1000 people from 39 countries, during the months of October and November 2008, Allegro 234 conducted the "Coolest & Gaps Branding Survey"
1. The Key
There were no predefined brands
to be voted on
[Brand's unaided awareness speaks
about the experience one has with a
determined brand]
Coolest & Gaps
B r a n d i n g s u r v e y
2 0 1 3 A v a n t P r e m i è r e
Coolest
Which is the coolest
brand experience? And why?
[Products and/or services can be cool by
virtue of seeing a necessity or prevalence
in the life of a person; it is able to
anticipate that and surprise, and continue
to surprise, as do, for some people,
Google or Amazon]
Gaps
What and how is the difference
between cool experiences and those that
promote the brand of the company where
your daily work is carried out?
1,300 participants
50 countries
55% More than 36 years old
A good percentage
considering that it was an
online survey
40% Level ‘C’
Specifically good to
understand the gaps
85% Work in areas related
to branding
Branding, communication,
marketing, PR…
Limbic System
I’ll just tell you what’s
my coolest brand
[It appears to be
primarily responsible
for our emotional life]
[It has the right of
precedence over the
neo-cortex]
Neo-cortex
I’ll tell you why it’s
cool and the gaps
with the company
I’m working
[It is involved in higher
functions such as
sensory perception,
spatial reasoning,
conscious thought…]
2 0 1 3 ® - A l l e g r o 2 3 4
w w w . a l l e g r o 2 3 4 . n e t
Previous Definitions
L a s C a ñ a s , 1 3 – E s t u d i o 6
2 8 0 4 3 M a d r i d – S p a i n
+ 3 4 9 1 4 1 1 4 0 3 0
The Coolest Brands 2013 | Five clusters, 28 brands
The Gaps
Some information about the survey
The evolution 2008-2013
Meaning is the king
The rational aspects that make the
decision, decryption and way to live
the aforementioned experience
showed that a cool experiences are
not a "10" anymore,
nor do they deserve it
Samsung
Adidas
Amazon
Loewe
Mini
Patagonia
Sony
Custo
Desigual
Levi’s
Muji
Pantone
Pepsi
Ray-Ban
Twitter
Uniqlo
Vueling
Zappos
3 4 5
Red Bull
IKEA
Virgin
Zara
Disney
2Apple
Nike
Coca-Cola
Google
BMW
1
Brand 8,5
Usefulness 7,8
Communication 7,7
Taylor-made 7,5
Interactivity 7,2
Availability 7,1
Place 6,9
Related services 6,7
Social responsibility 5,5
Eco-friendliness 5,3
American Samoa
Argentina
Australia
Austria
Bangladesh
Bolivia
Brazil
Canada
Chile
China
Christmas Island
Colombia
Costa Rica
Denmark
Ecuador
El Salvador
Estonia
France
Germany
Greece
India
Indonesia
Iran
Italy
Kenya
Mexico
Myanmar
Netherlands
Nigeria
Norway
Paraguay
Portugal
Qatar
Singapore
Slovenia
South Africa
Spain
Sweden
Switzerland
United Arab Emirates
UK
USA
Given the nature of this online survey, we would like to thank all those who gave the platform and/or announced the survey,
helping to its realization
And of course, thanks to all those who have participated and to the Allegro 234 team.
Without them, today we might not be presenting these results
Apple was
the brand
most often
mentioned in
each and every
one of
the countries
from which
the responses
were obtained
The better the score for
the coolest brands,
the greater the difference
with the company
of each participant
Living the brand
Score: 4.4 out of 10
Not more comments required…
Breaking news, Apple rules! The clear evolution towards dialogue
Dialogue,
self-expression
& whim reign…
Communications, CSR
& eco-friendliness
look as bluffs
Apple
Coca-Cola
Disney
Ferrari
Virgin
Nike
Starbucks
Google
Nespresso
Facebook
Nike
Coca-Cola
Google
BMW
Apple
2008 2013