The document discusses digital marketing transformation. It outlines 7 phases of digital marketing transformation: 1) Incredible Business, 2) Trial, 3) Start Form, 4) New Direction, 5) Convergence, 6) Adaptation, and 7) Innovation. It also discusses basic concepts and benefits of digital marketing transformation, including connecting key pillars of actors, goods/services, and business to provide benefits. Additionally, it provides trends and examples of digital marketing in daily life.

1. Digital Marketing
Outlook 2020
Jeffrey Bahar
Deputy CEO of Spire
Research and Consulting

2. www.spireresearch.com
1-4 Marketing
(Pre-Sales)
1. Business
Advertising
2. Outdoor
Advertising
3. Push
Marketing
4. Price
Promotion
5. Sales Retail
Industry
6. Sales
Service
Industry
7. Customer-
Centric
Marketing
Strategy
8. Service Delivery
5-6 Sales
(During Sales)
7-8 Consumer
Services,
Marketing
Strategic
(Post-Sales,
Marketing
Strategies)
DIGITAL
MARKETING
A. Trends and Examples in Our
Daily Lives for:
DIGITAL MARKETING
TRANSFORMATION
B. BASIC CONCEPTS and
BENEFITS of Digital
Marketing Transformation
C. Seven MAIN PHASE and
INDICATORS on Digital
Marketing Transformation

3. MARKETING DIGITAL
1. Business Advertising
1. Business
Advertising
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3.
Penawaran
Produk
(Push
Marketing)
4.
Penawaran
Harga /
Promo (Price
Promotion)
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
Online MarketingOffline Marketing

4. MARKETING DIGITAL
2. Outdoor Advertising
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
3.
Penawaran
Produk
(Push
Marketing)
4.
Penawaran
Harga /
Promo (Price
Promotion)
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
Digital Out Of Home (DOOH)Outdoor Advertising (Billboard)

5. 3. Push Marketing
MARKETING DIGITAL
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Push
Marketing
4. Penawaran
Harga / Promo
(Price
Promotion)
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
SMS Blast Apps Pop Up Notification

6. 4. Price PromotionMARKETING DIGITAL
Digital PlatformCredit Card and Daily Deals
www.spireresearch.com
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Penawaran
Produk
(Push
Marketing)
4. Price
Promotion
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery

7. 1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Penawaran
Produk
(Push
Marketing)
4. Penawaran
Harga / Promo
(Price
Promotion)
5. Sales Retail
Industry
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
5. Sales Retail Industry
www.spireresearch.com
Offline Store Online Store, Marketplace, O2O
MARKETING DIGITAL

8. 6. Sales Service Industry
MARKETING DIGITAL
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Penawaran
Produk
(Push
Marketing)
4. Penawaran
Harga / Promo
(Price
Promotion)
5. Penjualan
Industri Ritel
6. Sales
Service
Industry
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
Voucher Isi Pulsa, Mkios, Supermarket Digital Platforms: Mobile Banking, Marketplace, e-Payment
Celullar Industry: Physical Vouchers-> E-Voucher -> Purchases on Digital Platforms

9. 7. Customer-Centric Marketing Strategy
MARKETING DIGITAL
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Penawaran
Produk
(Push
Marketing)
4. Penawaran
Harga / Promo
(Price
Promotion)
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
Health Magazine Web Consultation, Social Media (Selebgram)
Health Industry: Transformation from product-centric toward service-centric, endorsement

10. 8. Service Delivery
MARKETING DIGITAL
1. Advertising
(Iklan) Bisnis
2. Outdoor
Advertising
(Iklan Luar
Ruang)
3. Penawaran
Produk
(Push
Marketing)
4. Penawaran
Harga / Promo
(Price
Promotion)
5. Penjualan
Industri Ritel
6. Penjualan
Industri Jasa
7.
Customer-
Centric
Marketing
Strategy
8. Service
Delivery
www.spireresearch.com
Digital Banking PlatformE-Channels
Branch Customer Service-> e-Channels -> Digital Lounge -> Digital Banking Platform

11. www.spireresearch.comSumber: Spire Research, McKinsey, Nielsen, Katadata, various other sources
Market Value of Digital Transformation in Indonesia (2019):
USD 150.3 Million
1. Digital
Advertising
(USD 357.9 Million,
<10% of total)
7. Customer-Centric
Marketing Strategy
(IT Banking Spending:
6% of industry value)
5. Sales Retail
Industry
(retail e-commerce :
USD 12% total sales
retail industy)
2. DOOH
(USD 71.5 Million,
2% of total)
4. Digital Price
Promotion Marketing
(Digital platform contribution
to the restaurant industry:
USD 2.147+ Billion, 13% of
total industry value
6. Sales Service
Industry
(Cellular Industry:
digital sales 95% of
total)
Introduction Growth Maturity
TRANSFORMASI
DIGITAL
Phase &
Development
A. Trends and Examples in Our
Daily Lives for:
DIGITAL MARKETING
TRANSFORMATION
B. BASIC CONCEPTS and
BENEFITS of Digital
Marketing Transformation
C. Seven MAIN PHASE and
INDICATORS on Digital
Marketing Transformation

12. www.spireresearch.com
Basic Concepts and
Benefits of DIGITAL
MARKETING
TRANSFORMATION
Connecting the main pillars in marketing and business
By connecting these pillars, they will provide they will provide different benefits from each
Starting by connecting the first 2 pillars, any pillar.
Choose the one that easy to do first or the most needed
Continued to connect the next 2 pillars
In the end, a phase is reached where all 3 pillars are connected together
3. Business
When Actor + Business are
connected:
Will enhance a better user service
experience and increase business
productivity.
When Actor + Goods/ Services
are connected:
Will generate insight into consumer
needs and market potential that can be
used for the development of goods/
services
When Business + Goods/ Services are connected:
Will reveal new opportunities to change business operational processes and
get visibility into the results of business operation.
1. Actor:
(Seller, Provider, Consumer)
2. Goods/
Services
A. Trends and Examples in Our
Daily Lives for:
DIGITAL MARKETING
TRANSFORMATION
B. BASIC CONCEPTS and
BENEFITS of Digital
Marketing Transformation
C. Seven MAIN PHASE and
INDICATORS on Digital
Marketing Transformation

13. Seven Key Phases and Indicators of Digital Marketing Transformation
www.spireresearch.com
1. INCREDIBLE
BUSINESS
Business operations with
business processes,
business forms,
measurement parameters,
and traditional or inherited
technology
2. TRIAL
Several trials/ experiments
to start awareness and
creativity of digital
marketing, with the aim of
improving processes and
services
3. START FORM
Trials began to turn into new
initiatives. Be brave over
change, get more support,
resources and technology
4. NEW DIRECTION
Be aware of the importance of
transforming digital marketing.
Look for solutions and
technology, implement
strategic new directions, work
plans and provide
commitment, effort and
investment.
5. CONVERGENCE
Form a unit/ division
implementing digital
transformation to carry out digital
transformation plans in business
operations. The technological
infrastructure is formed and the
adoption of digital operational
systems.
6. ADAPTATION
Digital marketing has merged as
the latest way for business
marketing. Actors and
implementers continue to adapt
to ecosystems and business
forms that follow the latest
digital changes and trends.
The mindset and way of digital
marketing is fully formed.
Innovation of ideas and new
opportunities for technological
solutions, continue to be run for
business automation,
implementation and adaptation
is carried out quickly
7. INNOVATION
Basic Concepts and
Benefits of DIGITAL
MARKETING
TRANSFORMATION
A. Trends and Examples in Our
Daily Lives for:
DIGITAL MARKETING
TRANSFORMATION
B. BASIC CONCEPTS and
BENEFITS of Digital
Marketing Transformation
C. Seven MAIN PHASE and
INDICATORS on Digital
Marketing Transformation

14. Thank you
Wisma 46 Kota BNI, 25th Floor, Unit 08-10
Jalan Sudirman Kav. 1, Jakarta 10220
INDONESIA
indonesia.info@spireresearch.com
www.spireresearch.com
Tel: (62-21) 5794 5800
Fax: (62-21) 5794 5808
Spire Research & Consulting