2013 06-06-ds-keynote-eclipse
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This document discusses the evolution of design from the 19th to 21st centuries. In the 19th century, engineers exploited energy resources like coal to power industry for the minority. In the 20th century, marketers understood consumer desires to fuel mass production. Now in the 21st century, designers aim to empower individuals by creating simple, fair, and beautiful solutions through collaborative digital technologies. The document argues that designers must think differently by imagining user experiences first before developing technical solutions, in order to design a future where everything is connected through ubiquitous sensors and computing.
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2013 06-06-ds-keynote-eclipse
- 1. Designing a Digital XXIst Century Dominique SCIAMMA Deputy Director Development & Research Director
- 2. Strate Collège • Leading French Design School • Delivering a Post Grad in « Industrial Design» – Mobility & Tranportation – Products – Retail & Packaging – Interaction Design
- 3. Everything Started 250 years ago…
- 4. The Enlightment: God is Useless!
- 6. XIXst Century: The Energy to Make • Exploiting Coal Energy
- 7. XIXst Century: The Energy to Make • Exploiting Coal Energy • Exploiting Human Energy
- 8. XIXst Century: The Energy to Make • Exploiting Coal Energy • Exploiting Human Energy • In Favor of a Minority
- 9. XIXst Century: The Energy to Make The prominent character is the Engineer!
- 10. XIXst Century: The Energy to Make Facing the engineer, the designer is also emerging, hesitating between: • Resistance • Participation
- 11. XXth Century
- 12. XXth Century: The Object of Desire • Making the people the consumers of their own production
- 13. XXth Century: The Object of Desire • Making the people the consumers of their own production • In understanding the mecanisms of desire
- 14. XXth Century: The Object of Desire • Making the people the consumers of their own production • In understanding the mecanisms of desire • And instrumentalizing them for the sake of the system
- 15. XXth Century: The Object of Desire The promient character is the Marketer!
- 16. XXth Century: The Object of Desire Is the famous « Innovation Triangle » (Engineer – Marketer – Designer) victorious?
- 17. XXth Century: The Object of Desire Is the famous « Innovation Triangle » (Engineer – Marketer – Designer) victorious? Or is Design a Marketing « disguise »?
- 18. XXIst Century
- 19. XXIst Century: We Own Our Lives! • Broadcasting Knowledge?
- 20. XXIst Century: We Own Our Lives! • Broadcasting Knowledge? Better ! Creating it!
- 21. XXIst Century: We Own Our Lives! • Broadcasting Knowledge? Better ! Creating it! • Getting the Power Back!
- 22. XXIst Century: We Own Our Lives! • Broadcasting Knowledge? Better ! Creating it! • Getting the Power Back! • Good Life Experiences are wanted!
- 23. XXIst Century: We Own Our Lives! The prominent character is the Designer!
- 24. XIXst Century Designer’s Responsibility Making the World :
- 25. XIXst Century Designer’s Responsibility Making the World : • Simple
- 26. XIXst Century Designer’s Responsibility Making the World : • Simple • Fair
- 27. XIXst Century Designer’s Responsibility Making the World : • Simple • Fair • Beautiful
- 28. Let’s Be Metaphoric… • In the XIXth Century we needed: Your Energy!
- 29. Let’s Be Metaphoric… • In the XIXth Century we needed: Your Energy! • In the XXth Century we needed: Your Desires!
- 30. Let’s Be Metaphoric… • In the XIXth Century we needed: Your Energy! • In the XXth Century we needed: Your Desires! • In the XXIst Century we need: Your Free Thinking!
- 31. Or, The Daft Punk Way:
- 32. Or, The Daft Punk Way: • DO IT !
- 33. Or, The Daft Punk Way: • DO IT • BUY IT !
- 34. Or, The Daft Punk Way: • DO IT • BUY IT • LIVE IT !
- 35. And Now ?
- 36. …From an analogic past… Industrial revolution Affluent Society Satisfying our pulsions
- 37. …To a computerized present… Inventing the computer Generalisation of the PC (here comes the user !) The Mobile Invasion
- 38. …Towards a Digital Future ? Everything is connected !
- 39. …Towards a Digital Future ? Everything is connected ! Chips everywhere !
- 40. …Towards a Digital Future ? Everything is connected ! Chips everywhere ! Sensors everywhere !
- 41. What Digital Design is About?
- 42. This?
- 43. Or This?
- 44. May Be This?
- 45. Or Even This?
- 46. Unless It Is This?
- 47. Or Who Knows, This?
- 48. Or Perhaps This?
- 49. It Might Be This?
- 50. Or Simply This?
- 51. Or Something Like This?
- 52. Or a Fractal of This?
- 54. Unless it is rather about…
- 55. This !
- 56. And Yes This!
- 57. And, Oh, This Too!
- 60. And This, For Sure!
- 61. Beautifuly This!
- 63. And Often This!
- 64. And This Too !
- 65. And Every Day, This!
- 67. Oops ! This too !
- 69. Think and Create differently • Forget about Marketing • Forget About Technologies • Forget About Reason ! • Sublimate Reason : The New WishFull Thinking is dreaming the usage first, and knock together the solutions after...
- 70. Transcendenz : Michael Harboun (2011) http://vimeo.com/25771444