In 2013, I have been invited in Seatlle by Microsoft to, participate to a working session about Academia & Industry and Design, together with others academic institutions players like Anthony Dunne (RCA), Caroline Hummels (TU Eindhoven) or Simon Dhenin (ENSCI).
I had the honour and pleasure to meet Bill Buxton, Principal Researcher at Microsoft Research.
Quite a bold presentation I guess, and my first public expression as Strate Director.
(our new visual identity was not yet public, but the motto yes!)
67. Think and Create differently
• Forget about Marketing
• Forget About Technologies
• Forget About Reason !
• Sublimate Reason :
The New WishFull Thinking
is dreaming the usage first,
and knock together the
solutions after...
69. The Garden of Love
• A set of robotized
street furnitures
• Mixing an artistic approach
and new usages
• And which design (formal
and behavioural) allows
the expression of
Marivaux’s theater