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You'd never ignore calls from your members, right? But that's what your association is doing if you're not tuned into what members, customers, meeting attendees, sponsors, and other stakeholders are saying about your association on Twitter, LinkedIn, Facebook, Google Plus, and all the other social sites. Learn from the marketing manager at an association for customer service executives about research they've commissioned on the use of social media to provide customer service. What you learn may shock you! Walk away with tech tools, practical techniques, and sample policies you can use to implement an effective social customer service initiative at your association.