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  1. 1. snapchallenge-aggregate Audience Report Key Metrics: snapchallenge-aggregate | December - 4 - 2012 snapchallenge-aggregate had 795 Twitter shares during the report period. PeekAnalytics identifies and Total Audience maps the digitalfootprints behind the source profile of each mention; then segments the audience into 795 Consumer, Business and Private. Some consumers share your content multiple times. This number represents the actual number of unique Unique Audience people who shared this content. Consumers are counted once, no matter how many times they share yourReport Style: Share Report 591 74% content.Report Name:snapchallenge-aggregateReport Date: Impressions counts the number of potential impression that the identified audience can create. This content Impressions was shared by consumers who have a combined total of 389.4K social connections across their social 389.4K graphs. 1
  2. 2. Identified Audience IDENTIFIEDReport Style: Share Report AUDIENCEReport Name:snapchallenge-aggregateReport Date: Audience Reach Insights Insights : - On average, each of snapchallenge-aggregates followers has 1,487 connections across all social media platforms. Therefore, snapchallenge-aggregate can potentially indirectly AVERAGE reach 393,948 (265 x 1,487) people. NETWORK SIZE 2
  3. 3. Audience Demographics Insights : -*Statistics based on 89% of snapchallenge-aggregates followers, whose sex we were able to determine. SEX Insights :Report Style: Share Report - 41% snapchallenge-aggregatesReport Name: audience is between 36 - 45.snapchallenge-aggregate - *Statistics based on 18% ofReport Date: snapchallenge-aggregates followers, whose age we AGE RANGE were able to determine by identifying through social profile or public records data. Insights : - Compared to the average snapchallenge-aggregates female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE 3
  4. 4. Audience Demographics [continued] Insights : - Compared to the average snapchallenge-aggregates male followers tend to be more in the 46 - 55 age range. MALE FOLLOWERS BY AGE Audience Geographic InsightsReport Style: Share Report Insights :Report Name: - snapchallenge-aggregatesnapchallenge-aggregate has a higher percentage of followers from Philadelphia, Pennsylvania than theReport Date: typical Twitter user. TOP CITIES Insights : - snapchallenge-aggregate has a higher percentage of followers from New Jersey than the typical Twitter user. TOP STATES/PROVINCES 4
  5. 5. Audience Geographic Insights [continued] Insights : - snapchallenge-aggregate has a higher percentage of followers from USA than the typical Twitter user. TOP COUNTRIES Audience Interests InsightsReport Style: Share Report Insights :Report Name: - Compared to the averagesnapchallenge-aggregate audience, snapchallenge-aggregates audiences top threeReport Date: interests are Movies, Food, and Education. INTEREST AFFINITY 5
  6. 6. Audience Career Insights Insights : - snapchallenge-aggregates consumer audience has a medium level of income compared to the average. INCOME LEVEL Insights :Report Style: Share ReportReport Name:snapchallenge-aggregateReport Date: INDUSTRY Audience Education Insights Insights : - snapchallenge-aggregates followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE 6
  7. 7. Audience Social Media Usage Insights : - snapchallenge-aggregates consumer audience is active on at least 853 social profiles and/or blogs. SOCIAL MEDIA USE Insights :Report Style: Share Report - 79% of snapchallenge-aggregatesReport Name: followers have Facebook profiles.snapchallenge-aggregate - snapchallenge-aggregatesReport Date: has more followers who use LinkedIn than does the SOCIAL typical Twitter user. MEMBERSHIPS Insights : - 18% of snapchallenge-aggregates consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES 7