I can already see business owners discussing how wrong of a statement this headline is. The owner is the visionary and their role is paramount to the business. Right?
I am no stranger to being the person behind driving a business. But there was once a question my mother asked me when I was studying business at College – it seemed somewhat of a simple one…
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
I can already see business owners discussing how wrong of a statement this headline is. The owner is the visionary and their role is paramount to the business. Right?
I am no stranger to being the person behind driving a business. But there was once a question my mother asked me when I was studying business at College – it seemed somewhat of a simple one…
In the ever-changing world of sales, you’ve probably seen the term ‘social selling’ floating around. Why should you do it? Here are seven statistics that should engage even the most casual of social media users.
The latest edition of BIZGrowth Strategies features articles on Social Media, Data-Driven Marketing, The Marketplace Fairness Act, The Economic Value of Employee Wellbeing, The Temporary Employee Classification and Managing a Multi-generational Workplace.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State's Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead.
This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013.
Do you have any doubts about how to conduct business properly and ensure its enhancement? The company owners are looking for ways to solve the issue to don't remain this question face to face. For this purpose, it is recommended to pay attention to the Top CRM Experts overview and choose the one can help your business.
The Incite Summit East 2013: Conference BrochureNick Johnson
This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.
The brochure highlights:
THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)
THE KEY ISSUES THE AGENDA COVERS:
1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance
2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place
3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences
4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI
5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint
For more information on the Incite Summit, head to www.incitemc.com/summits
How could a company’s target market be validated by market research?
Market research can provide insights into the makeup of existing customers and potential customers. A company can use that information to see if the customers they have been targeting are in fact their most promising customers.
Ray just learned that he is one of three finalists for a Vice President position at Microsoft.
In two weeks he will meet with the company president and two other current vice
presidents for one final interview. After the interview, if he gets the position, most likely
he can expect to receive
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Useful Social Media Top 10 Articles on Social Media Evolution for 2013Hayley Dunn
The evolutions of social media – This 39 page briefing looks specifically at how your role in social media will change in 2013. They go into detail on how you can analyse the impact of social media, capture data for an improved future business strategy and the power of better social customer service.
If social media best practice is of interest then check out 2013 Corporate Social Media Summit in NYC.
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
This eBook is a proverbial shot-in-the-arm, intended to help HR executives and recruiters understand what it takes to leverage the latest networking and online engagement tools, and get out in front of your peers. We’ll offer the “why” and “how” of employer branding in a new media environment by looking at the adaptions marketers have made in the last five years. We’ll also look at innovative recruiting strategies that use new media to attract and engage knowledge workers.
The latest edition of BIZGrowth Strategies features articles on Social Media, Data-Driven Marketing, The Marketplace Fairness Act, The Economic Value of Employee Wellbeing, The Temporary Employee Classification and Managing a Multi-generational Workplace.
This ebook is a collaboration between myself and Rohit Bhargava for Incite Marketing and Communications.
It features
1) 15 key findings from the Incite Summit East - which happened in NYC in September 2013 (including detail on customer-centric approaches, storytelling, internal social media guidelines, personalization of marketing, and innovation
2) The top 5 Tweets from the Summit
3) 7 pieces of advice from some of the leading speakers at the Summit, including C-suite representatives from L'Oreal USA, Chobani and MetLife
For more on the Incite Summit East, visit www.incitemc.com/east
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Find out what 72 forward-looking CMOs and 30 academic B2B thought-leaders have to say about your ever-changing industry landscape. From commoditization and globalization to new rivals and buying behaviors, this presentation from Ralph Oliva, Executive Director of Penn State's Institute for the Study of Business Markets (ISBM) explores your greatest challenges and opportunities up ahead.
This presentation was delivered to the attendees of Godfrey's FWD:B2B conference on November 7th, 2013.
Do you have any doubts about how to conduct business properly and ensure its enhancement? The company owners are looking for ways to solve the issue to don't remain this question face to face. For this purpose, it is recommended to pay attention to the Top CRM Experts overview and choose the one can help your business.
The Incite Summit East 2013: Conference BrochureNick Johnson
This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC.
The brochure highlights:
THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT:
Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more)
THE KEY ISSUES THE AGENDA COVERS:
1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance
2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place
3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences
4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI
5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint
For more information on the Incite Summit, head to www.incitemc.com/summits
How could a company’s target market be validated by market research?
Market research can provide insights into the makeup of existing customers and potential customers. A company can use that information to see if the customers they have been targeting are in fact their most promising customers.
Ray just learned that he is one of three finalists for a Vice President position at Microsoft.
In two weeks he will meet with the company president and two other current vice
presidents for one final interview. After the interview, if he gets the position, most likely
he can expect to receive
The Corporate Social Media Summit New YorkHayley Dunn
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
Useful Social Media Top 10 Articles on Social Media Evolution for 2013Hayley Dunn
The evolutions of social media – This 39 page briefing looks specifically at how your role in social media will change in 2013. They go into detail on how you can analyse the impact of social media, capture data for an improved future business strategy and the power of better social customer service.
If social media best practice is of interest then check out 2013 Corporate Social Media Summit in NYC.
Back for its 4th year now, it is even better and bigger than ever. Develop your social media strategy that elevates you beyond your competition – learn from the very best including Southwest Airlines, Dell and McDonald’s. Plus you will hear from 8 global CMOs from companies such as MasterCard, Sears and Hertz on corporate strategy and where social fits in the marketing pie. Join THE social media event of the year with a corporate audience. Save 20% with SLIDE20
Check it out here http://bit.ly/UAjTsy
This eBook is a proverbial shot-in-the-arm, intended to help HR executives and recruiters understand what it takes to leverage the latest networking and online engagement tools, and get out in front of your peers. We’ll offer the “why” and “how” of employer branding in a new media environment by looking at the adaptions marketers have made in the last five years. We’ll also look at innovative recruiting strategies that use new media to attract and engage knowledge workers.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
The Incite Primer: The Evolution of Marketing and Communications in 2013Nick Johnson
The first briefing for my new company, Incite.
In this document, we go into detail on three of the major foci for the marcomms professional in 2013:
1) How big data, social media, and customer-centricity will drive a merging of the marketing and communications department
2) How multi-channel is going to revolutionise marketing and communications - again
3) The growing primacy of 'customer-centric' strategy within large corporations
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
Peacekeeper, Navigator, Student: The Marketer to 2015Nick Johnson
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***
This in-depth white paper focuses on the evolving role of the marketer within large organizations, and is based on feedback from over 1,000 marketing executives worldwide.
There are two parts - investigating the new brand/customer relationship, and then looking at how to get closer to your customers.
Topics covered throughout the white paper include internal collaboration, multi-channel campaigns, measurement to build a 360-degree view of the customer, and the increasing power of customers to define your brand.
***To find out more about marketing best practice - direct from marketing leaders from major brands like Adidas, General Electric, Toyota, Virgin America, Mondelez, Kohler, HSBC and many more, check out the upcoming Incite Marketing Summit in NYC on October 27 - 28: www.bit.ly/InciteMarketingSummit
***