Archives in the Hadron Collider

Archives in the hadron collider
-tools for change-
ADA Summer School, 27 August 2013
Monday, August 26, 2013

1. Introduction

A) Who am I?

http://www.dailymail.co.uk/news/article-2397873/Warsaw-Uprising-colour-Black-white-photos-turned-incredible-feature-movie.html

Some sign language:

= I am going write down what you
are saying

= I think this is interesting further
reading for you

= Watch out: you are going to do
the work!

B) What are we going to do today?

The world has changed! Election of the new pope
!

This workshop is about tools
you can use to orchestrate,
articulate and implement
change in your organisation.

change /
organisational design /
business models /
value creation /

Hedgehog model
Business Model
Canvas
Value Proposition
Designer

Read: Jim Collins: Good to Great in the Social Sector
Hedgehog model

C) What do you want to know?

2.Business Modeling
Read: Alex Osterwalder ‘Business Model Generation’

Partners
Resources
ActivitiesActivitiesActivities Relationship
Value Proposition
Clients
Channels
BeneﬁtsCosts
‘The business model describes the logic of our organization to create value’
Business Model Canvas

Case study
Read: http://beeldenvoordetoekomst.nl/nl/news/evaluatie-
pilot-nationaal-archief-joins-ﬂickr-commons

The archive sector
aims to preserve
our heritage and
make it broadly
accessible

Digitization is a
powerful tool to reach
those goals and
create added value.
But how does this
affect our business
model?

We picked up the canvas and got to work

Here is the result...

The project made 400 photo’s of the Nationa
Archive available on Flickr- The Commons

create user-participation
Why?
(through social tagging)
Reach a larger
audience

Here’s how this
mapped out on the
canvas:

The ‘old’ model looked something like
this

Cost structure is
clear. Value creation
is subsidized

In the new model things had
drastically changed
Platform
Open Content
Technology
driven
Internet
social tagging

Results: >1 million page views
Results: >2000 comments
Results: >14000 tags
http://beeldenvoordetoekomst.nl/nl/news/evaluatie-pilot-nationaal-archief-joins-ﬂickr-commons

the experiment shows that
photo’s on flickr were viewed 160
times as much as on our own
site...

Where the
archivists happy
with the results?

After evaluating the success, NA
integrated flickr into it’s regular activities.
It published recently it gets 5000 visits on
Flickr daily.

What projects do you want to start?

Break!

3. Europeana
Read: Europeana Strategic Plan 2011-2015

Background
Europeana was conceived in 2005 by a letter from 6 heads of State, led by the French
President Jaques Chirac, to the President of the European Commission, Mr. Barroso.
Jacques Chirac
Aleksander Kwasniewski
Gerhard Schroeder
Silvio Berlusconi
José Luis Rodriguez Zapatero
Ferenc Gyurcsany
60

Vision
We believe that openly accessible digital cultural
heritage, fostering the exchange of ideas and
knowledge, leads to a better mutual understanding of
our cultural diversity and contributes to a thriving
knowledge economy for Europe

Mission
Europeana is a cultural heritage sector catalyst for
change. Together the network of Libraries, Museums,
Archives, Audio Visual Collections and Creative
Industries we work to create new ways for people to
engage with their cultural history for work, learning
or pleasure.

Phase 1:
Central Point of access model
63

Costs Benefits
Portal
Exhibitions
API
cost/benefit
Central
point of
access
for
metadata
Central point of access model
End
Users
Portal
Online
5 million Euro/year Millions of users
Benefits
Channel
Relation ClientsValue
proposition
Activities
Aggregation
Marketing
40 FTE
Resources
Partners
Cultural
Institutions

Libraries
Europeana
Drents archief
Louvre
TEL
Museums
Archives
The first phase of the work has focussed on making our heritage available in a uniform,
interoperable way, for citizens across Europe to enjoy through a central point of
access.
65

The portal www.europeana.eu is the most visible expression of this united Europe.
66

It’s a website!

68
Usage growth
There is a direct link between the amount of objects in the repository and the amount
of visits to the site. Large contributors such as France and Germany receive the largest
proportion of the visits to the sites (portal, mobile, apps).

69
Content growth
This in turn has led to a spectacular growth in objects: currently over 27 million objects
in 32 languages with all 28 member states represented.
*Temporary loss of 1.8 million due to transition to CC0
*

70
Aggregation Infrastructure
Domain Aggregators:
• TEL
• APEX
• EUscreen
• EFG
• Linked Heritage

71
Network growth
This was realised primarily by resolving co-ordination failure: without the co-ordinating
efforts of Europeana the most likely scenario would have been fragmentation of
databases and data standards, leading to high development costs and loss of synergy.
A strong and representative network is key to this success.

Stuff we are good at:
Network
Aggregation infrastructure
Data Model (EDM)

Stuff we are not so good at:
Generating usage on our portal

Phase 2:
Distributed access Model
74
Read: Verwayen, Kaufman, Arnoldus ‘The Problem of the yellow
Milkmaid’

It’s an API business!

Costs Benefits
Portal
Exhibitions
API
cost/benefit
Distributed
point of
access for
metadata
Distributed access model
Institutions
Creative
Industries
APIs
Online
5 million Euro/year Wide distribution through
implementations
Benefits
Channel
proposition
Activities
Aggregation
Marketing
B2B
40 FTE
Resources
Partners
Cultural
Institutions

82
API growth
The effect of the change in license was felt immediately: currently over 770
organisations (commercial and non-commercial have requested an API key, 66% of
them are already implementing them in a variety of services.

This has enabled us to make our culture available on a wide variety of services,
resulting in increased visibility of cultural institutions and their holdings across Europe.
For example, Europeana is now the 3rd biggest traffic driver for the Rijksmuseum.
83

Network
Solving IPR Issues (CCO)

Stuff we are not so good at:
Reaching Creative Industries
Showing value for cultural
institutions

Phase 3:
Accelerator of change
(Hadron Collider)
87

Collective
Innovative
Networked
Scalable

Collective
Innovative
Collaborative
Scalable
Open Content
EDM
Licensing
Framework
...
Things that
have socio-
economic
Impact

Can we be a Hadron
Collider?

Costs Benefits
Portal
Exhibitions
API
cost/benefit
Accelerator
of change
Hadron Collider model
Institutions
Platform
Network
5 million Euro/year
Institutional
change
Benefits
Channel
proposition
Activities
Knowledge
sharing
40 FTE
Resources
Partners
Institutions

Aggregate
Distribute Facilitate
Engage
3
4
2
1
Strategic Plan 2011-2015

Aggregation: ‘If Europeana can help us do the things that we do, and do it better,
faster and cheaper- that would be enormously valuable’ Lucie Burgess, British
Library
Cloud
services
94

Extendinglicensingframework
Facilitation: ‘Europeana is good at reducing complexity’ (Alex Hinojo, Wikimedia)
95

Incubation
Services
Distribution: ‘Creatives want to source content for re-use and contextualise
it’ (Andrew Kitchen, Ramulus United).
96

Engagement: ‘Europeana should foster bottom- up projects and empower
communities running projects like 1914-1918 to make them more
sustainable’ (Johan Oomen, Beeld en Geluid).
Strategic
partnership
Wikipedia/GCI
97

Quick recap:

4. Who is the customer exercise

Imagine:

You are a Digital Archivist

Pitches!

Yellow Hat/
Black Hat
http://en.wikipedia.org/wiki/Six_Thinking_Hats

Harry Verwayen
harry.verwayen@kb.nl
Thank you
113

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