M+E Power Point National Sales Master File


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M+E Power Point National Sales Master File

  1. 1. National Sales kit
  2. 2. Tiger Oak Publications <ul><li>Founded in 1992 </li></ul><ul><li>Approximately 90 employees </li></ul><ul><li>Consumer & business magazines/books </li></ul><ul><li>Headquartered in Minneapolis & Seattle </li></ul><ul><li>Sales offices in 10 states </li></ul>Tiger Oak Publishes 18 of its own titles <ul><li>Seattle Magazine </li></ul><ul><li>METRO Magazine </li></ul><ul><li>Seattle Business Monthly </li></ul><ul><li>Northwest Home & Garden </li></ul><ul><li>Meetings & Events (130,000+ Circulation) </li></ul><ul><li>Bride (5 markets) </li></ul>
  3. 3. National Reach is growing <ul><li>Largest reach in the Meetings Trade Industry </li></ul><ul><li>Expanding Circulation by 40,000 in 08 & 09 </li></ul><ul><li>Total Reach exceeds 125,000 per issue </li></ul><ul><li>Our Readers plan an average of 6-7 meetings </li></ul><ul><li>Over 750,000 meeting planned a year </li></ul><ul><li>Editorial writing </li></ul><ul><li>Art design/layout </li></ul><ul><li>Photography selection </li></ul><ul><li>Print production </li></ul><ul><li>Advertising sales </li></ul><ul><li>Ad creative development </li></ul><ul><li>Circulation & Distribution </li></ul>Full-service, high-quality custom publishing
  4. 4. <ul><li>3M </li></ul><ul><li>Target </li></ul><ul><li>Select Comfort </li></ul><ul><li>Department 56 </li></ul><ul><li>Lindal Cedar Homes </li></ul><ul><li>Land O’ Lakes </li></ul><ul><li>Buca di Beppo </li></ul><ul><li>Minnesota Orchestra </li></ul><ul><li>Honeywell </li></ul>Custom Publications Include
  5. 7. Meetings + Events makes the connection Our mission is to reach the professional meeting planner as well as all levels of professionals who plan meetings and events, from administrative executives planning a board retreat to the vice president of marketing organizing a client golf outing. We find these planners by interacting with the regional marketplace and actively expanding our targeted audience. The Meetings + Events magazines are specifically written and circulated in each state and throughout the surrounding region to expose readers to cultural events, service providers, venues and industry resources available in each market to assist them in planning a meeting or creating the next extraordinary event.
  6. 8. We have developed a variety of additional avenues to encourage and foster your relationship with our readers – your customers. Some of these added benefits include: National distribution channel Regional editorial advisory board Industry tradeshows and regional association presence Promotions and lead-generated programs Sponsorships and alliances with key industry partners Regional community involvement E-mail blasts to client list These programs are designed to connect you with our readers –Readers who want to know the very latest happenings in the region. From new venues and major remodels to catering and décor trends, we are leading the way with hospitality driven content.
  7. 9. Reach/Audience The Meetings + Events magazines’ regional emphasis results in a more targeted readership who plan a wide variety of meetings & events throughout the area. Reach Reach will exceed 130,000 and consist of industry experts and planners who look to us for advice, trade information and creative ideas. The magazine will be distributes three times a year to qualified local, regional and national professionals in the meeting and event industry who have requested the publication Audience A majority of our readers are small to mid-level meetings and event planners in seven geographical regions. These industry professionals plan a variety of events, from board meetings and conferences to tradeshows and corporate team-building events.
  8. 10. Meetings + Events markets represent: 4 (CA, FL, TX, & IL) of the top 6 states visited by U.S. tourists each year 10 of the top 30 busiest airports in the world 10 of the top 17 busiest airports in the U.S. with over 415 million passenger visits per year (2006) 35 of the top 50 cities in the U.S. by population or more than 22 million people Number of Fortune 500 Companies Headquartered in Meetings + Events Markets California – 54 Colorado – 6 Illinois – 33 Minnesota – 18 Texas – 46 Northwest – 15 Florida - 12 TOTAL = 210 (42% of the FORTUNE 500)
  9. 13. Advertising Sizes
  10. 15. Online Advertising Sizes
  11. 16. Online Advertising Rates
  12. 17. Future Development of New Markets Northern California Meetings + Events Florida Meetings + Events Southwest Meetings + Events (Launched Winter 2009)
  13. 18. Thank You!