The document outlines a path to growth for companies by focusing on analytics, goals, culture, acquisition, engagement, retention, delivering value, forming habits, and creating a growth culture. It emphasizes that growth is an approach, not a gimmick, and companies should know their data and metrics, test and accept failure, and learn from quality customers to find product-market fit and remove friction. The path to growth involves acquiring and engaging users through various channels, delivering value through the user experience, forming habits through simplification and engagement, and aligning teams to growth through a tested process.

1. Path to Growth
Growth is an approach not a gimmick

2. Growth Starting Line
Analytics
Know what is
meaningful
data
Know how to
measure
Goals/KPIs
Where are you
now
Where are you
at Product
Market Fit
Culture
Test and
accept failure
Be the best at
getting better

3. Acquisition
Engagement
Retention
Finding Quality
Users
Channels
• Paid
• Instrumented Viral
• Partnerships
• SEO, ASO
• PR
• WOM
• Content Marketing
Delivering Value
• Learn from quality
customers
• Speed to “aha”
• First User
Experience
• First Action Funnel
• Viral
Coefficient/NPS
• Active Use
Forming Habits
• Find Product Market Fit
• Simplify and amplify
• Remove all friction
• Engage the engaged
• Communicate
Growth Funnel

4. Growth
Align your
team to
growth
Approach it
in the right
order
Your
customers
hold all the
answers
Create a
process that
works for
your team
Test
relentlessly
and then
keep testing
Failure is
not learning
Growth is a Culture

5. Need help?
Get in touch
@pxchetrit
pxchetrit@gmail.com