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Brand Experience
1. The document discusses brand experience design and the importance of designing meaningful experiences for people through a company's brand. 2. It notes that delivering a great experience requires not just great design skills but also great leadership skills. 3. The document defines what a brand is - it's not just a logo, slogan, or product but rather the feelings, thoughts, and words people associate with an organization - and discusses the challenge of sustaining brand experience excellence at a large, global scale across many products and employees.
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Brand Experience
- 1. 1 @ThomasMarzano Head of Designfor Brand, Communication & Digital 24-01-2017 Brand Experience Design
- 2. 2 Cognitive dissonanceis a discomfortcaused by holding conflicting cognitions simultaneously source: wikipedia
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- 5. 5 Delivering a great experience isnot just about great design skills. It’s especially about great leadership skills.
- 6. 6 What is a Brand? It’snot just a logo It’s not just a slogan It’s not just a product
- 7. 7 “A name, signor symbol used to identify items or services of the seller and to differentiate them from goods of competitors.” The Dictionary of Business and Management
- 8. 8 “A brand isthe consumers feeling about your product, your services or your organization.” Marty Neumeier, author the Brand Gap
- 9. 9 A brand iswhat people feel, think and say it is
- 10. 10 A technology company thatcares about people It is our mission to deliver innovation that matters to you. By being Caring, Innovative and Impactful.
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- 12. 12 Only through designing thedesign of our brand experiences we can sustain brand experience excellence at such scale.
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- 15. 157 February 06,2015
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- 17. 17 Tech The embodiment of technologyexpressed visibly Touch The elegance of form
- 18. 18 TVC LUMEA TVC MOISTUREPROTECT
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- 23. 23 Brand Experience Playbooks rootedin our brand, centered around our customers and tailored to experience domains
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