This document provides an overview of the current housing market and advice for home buyers. Key points include:
- The housing market today is very different than in 2008 during the recession, with more moderate home price increases, tighter lending standards, and low housing inventory.
- For buyers, now is a good time to purchase a home due to historically low mortgage rates expected to remain low through 2021 and modest projected price appreciation.
- Technology is enabling more aspects of the home buying process to be done virtually, from initial consultations to signing and closing documents, in light of the pandemic.
- It's important for buyers to work with a real estate professional to navigate the complex home buying process and leverage their expertise
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, ILTammy Jackson
This is a content-packed guide that offers powerful marketing materials to share with your clients, while also helping you simply and effectively explain the market’s current homeownership opportunities to a booming demographic that often finds itself stuck in the rental trap.
✔️ We Make Real Estate Buying and Selling Easy.
✔️ https://kmrealtygroup.net/
✔️ Let's connect with a real estate professional to discuss your home buying or selling process. ✔️ https://bit.ly/connect-km-realty
A Millennial’s Guide to Homeownership
This is a content-packed guide that offers powerful marketing materials to share with your clients, while also helping you simply and effectively explain the market’s current homeownership opportunities to a booming demographic that often finds itself stuck in the rental trap. Learn More
5 Reasons To Sell Your Home This WinterGina Madeya
When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles.
Here are five reasons listing your home for sale this winter makes sense.
If you are a homeowner looking to take advantage of your home equity by moving up to your dream home, let’s get together to discuss your options! 1-425-495-0926
A Millennial’s Guide to Homeownership | KM Realty Group Chicago, ILTammy Jackson
This is a content-packed guide that offers powerful marketing materials to share with your clients, while also helping you simply and effectively explain the market’s current homeownership opportunities to a booming demographic that often finds itself stuck in the rental trap.
✔️ We Make Real Estate Buying and Selling Easy.
✔️ https://kmrealtygroup.net/
✔️ Let's connect with a real estate professional to discuss your home buying or selling process. ✔️ https://bit.ly/connect-km-realty
A Millennial’s Guide to Homeownership
This is a content-packed guide that offers powerful marketing materials to share with your clients, while also helping you simply and effectively explain the market’s current homeownership opportunities to a booming demographic that often finds itself stuck in the rental trap. Learn More
5 Reasons To Sell Your Home This WinterGina Madeya
When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles.
Here are five reasons listing your home for sale this winter makes sense.
If you are a homeowner looking to take advantage of your home equity by moving up to your dream home, let’s get together to discuss your options! 1-425-495-0926
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Finding and purchasing a home that will meet your needs is a significant and often stressful time. Our goal is to make this transition as smooth as possible.
Thinking about selling your Columbus Ohio area home this spring? This guide will answer a lot of questions you may have about when is the best time to sell you home, as well as who would be the best person to do that.
Thinking about selling your home yourself? Read on to see why you may be leaving money on the table by not using an agent.
To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
Things to consider when buying a home for the winter of 2015. The first step is getting pre-qualified for a home loan. We are happy to help you and you can now start the loan process online at www.crystalmcatee.com
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
Physicians Agent™ Network is the country’s leader in offering real estate solutions to all doctors. Thousands of physicians visit us every month to review loan programs, relocation services and find 5-Star local real estate agents. If you are looking to attract new physician buyers you have come to the right place. We will teach you about leveraging your marketing with the Physicians Agent™ designation that physicians look for when seeking “doctor friendly” REALTORS®.
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
Things to Consider When Buying a Home - Summer 2023 EditionTom Blefko
Buying a new home can be a complicated process. This guide will inform you and answer many of your questions about buying a home in the Summer of 2023.
Things to Consider When Buying a Home Spring 2023 in ChicagoTammy Jackson
Buying a home is an exciting process, but it can also be overwhelming. There are many factors to consider when buying a home — things from the condition of the house to neighborhood safety, to whether you're even ready for homeownership. In this presentation, we'll walk through some things to keep in mind when buying your first home or upgrading to your next one.
Things to Consider When Buying a Home (Summer 2022) - KM Realty Group LLC, Ch...Tammy Jackson
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Contact the professionals now and schedule a free consultation.
https://kmrealtygroup.net/contact-us/
Things to Consider When Buying a Home - Summer 2022 EditionTom Blefko
The process of buying a home can be overwhelming at times, but you don’t need to go through it alone.
You may be wondering if now is a good time to buy a home…or if interest rates are projected to rise or fall. The free eGuide will answer many of your questions and likely bring up a few things you didn’t even know you should consider when buying a home.
Things to Consider When Buying a Home (Fall 2021) | KM Realty Group ChicagoTammy Jackson
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
We Make Real Estate Buying and Selling Easy.
https://kmrealtygroup.net/
Let's connect with a real estate professional to discuss your home buying or selling process. https://bit.ly/connect-km-realty
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Finding and purchasing a home that will meet your needs is a significant and often stressful time. Our goal is to make this transition as smooth as possible.
Thinking about selling your Columbus Ohio area home this spring? This guide will answer a lot of questions you may have about when is the best time to sell you home, as well as who would be the best person to do that.
Thinking about selling your home yourself? Read on to see why you may be leaving money on the table by not using an agent.
To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
Things to consider when buying a home for the winter of 2015. The first step is getting pre-qualified for a home loan. We are happy to help you and you can now start the loan process online at www.crystalmcatee.com
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
Physicians Agent™ Network is the country’s leader in offering real estate solutions to all doctors. Thousands of physicians visit us every month to review loan programs, relocation services and find 5-Star local real estate agents. If you are looking to attract new physician buyers you have come to the right place. We will teach you about leveraging your marketing with the Physicians Agent™ designation that physicians look for when seeking “doctor friendly” REALTORS®.
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
Things to Consider When Buying a Home - Summer 2023 EditionTom Blefko
Buying a new home can be a complicated process. This guide will inform you and answer many of your questions about buying a home in the Summer of 2023.
Things to Consider When Buying a Home Spring 2023 in ChicagoTammy Jackson
Buying a home is an exciting process, but it can also be overwhelming. There are many factors to consider when buying a home — things from the condition of the house to neighborhood safety, to whether you're even ready for homeownership. In this presentation, we'll walk through some things to keep in mind when buying your first home or upgrading to your next one.
Things to Consider When Buying a Home (Summer 2022) - KM Realty Group LLC, Ch...Tammy Jackson
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Contact the professionals now and schedule a free consultation.
https://kmrealtygroup.net/contact-us/
Things to Consider When Buying a Home - Summer 2022 EditionTom Blefko
The process of buying a home can be overwhelming at times, but you don’t need to go through it alone.
You may be wondering if now is a good time to buy a home…or if interest rates are projected to rise or fall. The free eGuide will answer many of your questions and likely bring up a few things you didn’t even know you should consider when buying a home.
Things to Consider When Buying a Home (Fall 2021) | KM Realty Group ChicagoTammy Jackson
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
We Make Real Estate Buying and Selling Easy.
https://kmrealtygroup.net/
Let's connect with a real estate professional to discuss your home buying or selling process. https://bit.ly/connect-km-realty
Things to Consider When Buying a Home - Spring 2023 EditionTom Blefko
Buying a new home can be a complicated process. This guide will inform you and answer many of your questions about buying a home in the Spring of 2023.
It’s difficult to know when is the best time to sell, or how to get the most money for your house, but you don’t need to go through the process alone.
You may be wondering if prices are projected to rise or fall…or how much competition you may be facing in your market. The free eGuide below will answer many of your questions and likely bring up a few things you haven’t even thought about yet.
Things to Consider When Buying a Home (Fall 2022) | Chicago NewsTammy Jackson
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers in Chicago, IL, USA.
Contact the professionals now and schedule a free consultation.
✅ https://kmrealtygroup.net/contact-us/
Things to Consider When Selling Your House in Chicago (Winter 2022) | KM Real...Tammy Jackson
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Check out our guide or contact our professionals for more details. https://kmrealtygroup.net/contact-us/
Things to Consider When Selling Your House Spring 2023 in ChicagoTammy Jackson
Selling a house can be a complicated process, even in the best of times. But in the spring of 2023, the market is especially volatile — and more than ever, it's important to understand what factors are going to affect your home's value and how you can position yourself to get the best price possible.
If you're thinking about selling your home this spring, here are some things you should consider. Check out our detailed pdf and educate yourself.
Things to Consider When Selling Your House (Summer 2022) - KM Realty Group LL...Tammy Jackson
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Contact the professionals now and schedule a free consultation.
https://kmrealtygroup.net/contact-us/
Anna Lanuza Buying a Home Fall 2022 If you’re wondering if it’s the right time to buy a home, you should know you have an opportunity to grow your wealth, stabilize your expenses, and benefit from more options for your home search this fall. Explore Neighborhood Profiles and see what Agoura Hills, Calabasas, San Fernando and Conejo Valley are all about. Get a head start. Connect With Me (Anytime, including now 310-295-8807) Buying or selling a home is one of largest decisions you will ever make, I will be there every step of the way. Let's talk about what you are looking for in a home, I will help you find it.
The process of buying a home can be overwhelming at times, but you don’t need to go through it alone.
You may be wondering if now is a good time to buy a home…or if interest rates are projected to rise or fall. The free eGuide below will answer many of your questions and likely bring up a few things you didn’t even know you should consider when buying a home.
Are You Thinking About Buying a Home | KM Realty Group LLCTammy Jackson
The process of buying a home can be overwhelming at times, but you don't need to go through it alone.
You may be wondering if now is a good time to buy a home or if interest rates are projected to rise or fall. The free eGuide below will answer many of your questions and likely bring up a few things you didn't even know you should consider when buying a home.
Have questions? Contact us today.
✅ https://kmrealtygroup.net/contact-us/
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Brushstrokes of Inspiration: Four Major Influences in Victor Gilbert’s Artist...KendraJohnson54
Throughout his career, Victor Gilbert was influenced heavily by various factors, the most notable being his upbringing and the artistic movements of his time. A rich tapestry of inspirations appears in Gilbert’s work, ranging from their own experiences to the art movements of that period.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
2. 10
11
13
3
6
8
WHAT’S HAPPENING IN THE HOUSING MARKET?
WHAT YOU NEED TO KNOW BEFORE YOU BUY
Why This Housing Market Is Not Like 2008
Two Things in Your Corner: Mortgage Rates & Home Prices
How Technology Is Enabling the Real Estate Process
Buying a Home: Do You Know the Lingo?
The Power of Having a Real Estate Professional on Your Side
What You Can Do Now If You Want to Buy a Home
TABLE OF CONTENTS
WHAT TO EXPECT WHEN BUYING A HOME
15
17
19
Ready to Make an Offer? Four Tips for Success
Things to Avoid After Applying for a Mortgage
5 Reasons to Hire a Real Estate Professional
2
3. There are so many questions swirling around today about where the housing market is headed
amid this economic slowdown. In order to best understand the current state of the market and
how expert projections may play out, it’s best to look at our economic history, and how today
is vastly different than the housing crisis of 2008, known as the Great Recession.
Many of us experienced financial hardships, lost homes, and were out of work during the Great
Recession – the recession that started with a housing and mortgage crisis. Today, we face a
very different challenge: an external health crisis that caused a pause in the economy and a
major shutdown in many parts of the country.
We’re simply not in the same boat as we were in 2008. Here are five big reasons why that can
give you greater confidence if you’re thinking of buying a home this year.
1. Home Price Appreciation
When we look at appreciation in the
visual here, there’s a big difference
between the 6 years prior to the
housing crash and the most recent 6-
year period. Leading up to the crash,
we had much higher appreciation in
this country than we had coming into
this year. In fact, the highest level of
appreciation most recently is below
the lowest level we saw leading up to
the crash. Prices were rising going into
this economic slowdown, but not at
the rate they were climbing back
when we had runaway appreciation. Black Knight
8.6%
6.5%
8.5% 8.7%
12.5%
11.4%
2000 2001 2002 2003 2004 2005
4.4%
5.2%
5.5%
6.4%
4.8% 4.7%
2014 2015 2016 2017 2018 2019
The 6 years leading up
to the housing crash The last 6 years
Annual Home Price Appreciation
Why This Housing Market Is Not Like 2008
3
4. 2. Mortgage Credit Availability
The Mortgage Credit Availability Index is a monthly measure by the Mortgage Bankers
Association that gauges the level of difficulty to secure a loan. The higher the index, the easier
it is to get a loan; the lower the index, the harder. Today we’re nowhere near the levels seen
before the housing crash when it was very easy to get approved for a mortgage. After the crash,
however, lending standards tightened and have remained that way ever since.
3. Number of Homes for Sale
One of the causes of the housing crash in 2008 was an oversupply of homes for sale. Today, as
shown in the next image, we see a much different picture. We don’t have enough homes on the
market for the number of people who want to buy them. Across the country, we have less than
6 months of inventory – an undersupply of homes available for buyers.
0
100
200
300
400
500
600
700
800
900
June '04 June '05 June '06 June '07 June '08 June '09 June '10 June '11 June '12 June '13 June '14 June '15 June '16 June '17 June '18 June '19 Today
Historic Data for the
MORTGAGE CREDIT AVAILABILITY INDEX
(a report from the Mortgage Bankers Association)
MBA
Housing Bubble
858.7
Today
133.5
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
11.0
12.0
13.0
Seller’s
Market
(< 6 Months)
Neutral Market (6 – 7 Months)
Buyer’s
Market
(> 7 Months)
Today
2007
2006
2008
2010
Months Inventory of Homes for Sale
4
5. 4. Use of Home Equity
The next chart shows the difference in how people are accessing the equity in their homes
today as compared to the period leading up to the housing crash. Back then, consumers were
harvesting equity from their homes (through cash-out refinances) and using it to finance high-
end lifestyles. Today, consumers are treating the equity in their homes much more responsibly.
5. Home Equity Earned
Today, 58.7% of homes across the country have at least 60% equity. In 2008, homeowners
walked away when they owed more than what their homes were worth. With the equity
homeowners have now, they’re much less likely to foreclose on
their homes.
Bottom Line
If you’re considering buying a home this year, there’s no need to fear the market. We’re not in a
housing crisis, and this is nothing like 2008.
5
Year Dollars
2005 $263B
2006 $321B
2007 $240B
Total $824B
Year Dollars
2017 $71B
2018 $87B
2019 $89B
Total $247B
Total Home Equity Cashed Out
by Refinance in Billions
Then… Now…
Freddie Mac
of all homes in America
have at least 60% equity
58.7%
Americans are sitting on tremendous equity
42%
of all homes are owned
‘free and clear’
$177,000
the average equity of
mortgaged homes
John Burns Consulting CoreLogic
6. Two things working to a buyer’s advantage today are low mortgage rates and home prices.
Here’s a look at what the experts are saying, and why sooner rather than later may be an ideal
time to buy a home.
1. Low Mortgage Rates
Today’s low mortgage rates are
not just low – they’re hovering
near historic all-time lows.
The even better news?
According to Freddie Mac,
rates are forecasted to remain
low through the first quarter of
next year (see graph).
Lawrence Yun, Chief Economist
at NAR, says:
“After a pause, home sellers are gearing up to list their properties with the reopening of
the economy…Plenty of buyers also appear ready to take advantage of record-low
mortgage rates and the stability that comes with these locked-in monthly payments into
future years.”
Whether it’s your first home, your dream home, or a long-anticipated downsizing move, if
you’re thinking of buying, now may be an ideal time to lock in a low rate.
Two Things in Your Corner:
Mortgage Rates & Home Prices
6
3.3
3.2 3.2
3.1
2020 Q2 2020 Q3 2020 Q4 2021 Q1
1/4
2/1
3/1
4/5
5/3
6/7
7/5
8/2
9/6
10/4
11/1
12/6
1/3
1/31
3/7
4/4
5/2
6/6
7/3
8/1
9/5
10/3
11/7
12/5
1/2
2/6
3/5
4/2
5/7
January 2018 – Today
Actual Interest Rates
Mortgage Rates
Freddie Mac
30-Year Fixed Rate
Where Are They Going?
7. 2. Home Price Appreciation
In addition to low mortgage rates, home prices are a bright spot for buyers as well. According
to forecasts from leading expert institutions, prices are projected to continue rising this year,
though not as quickly as they were coming into 2020.
Dr. Frank Nothaft, Chief Economist at CoreLogic notes:
“The very low inventory of homes for sale, coupled with homebuyers’ spur of record-low
mortgage rates, will likely continue to support home price growth.”
Projected appreciation, even when small, is great news, as it indicates the value of a home you
buy now will continue to grow. That’s positive equity going straight into your pocket as a
homeowner.
According to the Realtors Confidence Index, buyer demand is also outpacing seller traffic.
This means there are many more buyers on the market looking for homes today than sellers
listing their houses. This law of supply and demand is a big factor that’s keeping home prices
in check.
Mark Fleming, Chief Economist at First American says:
“Housing supply remains at historically low levels, so house price growth is likely to slow,
but it’s not likely to go negative.”
With demand still stronger than supply, meaning more buyers on the market than listings
available, home values should not depreciate. With that information in mind, you can feel
confident about buying in the current market, if the time is right for you.
Bottom Line
Mortgage rates are hovering near historic lows and prices are not forecasted to depreciate. If
you’re thinking about buying a home, now may be a great time to lock in a low mortgage rate
and make your next move.
7
8. Today’s everyday reality is pretty different than it looked at the beginning of the year. We’re
getting used to doing a lot of things virtually, from how we work remotely to how we engage
with our friends and neighbors. One of the big changes we’re adapting to is how the common
real estate transaction is being revised. Technology is making it possible for many to continue
the quest for homeownership, an essential need for all, especially through the evolving
health crisis.
While all regulations vary by state and locality, here’s a look at some of the new elements of
the process (at least in the near-term), due to the country’s revised guidelines and protocols,
and what you may need to know about each one if you’re thinking of buying or selling a home.
Every market is different, so staying in touch about how these protocols continue to change is
more important today than ever before.
1. Virtual Consultations: Instead of heading into an office, you can meet with real estate and
lending professionals through video chat. We can still work together to get the process started
remotely.
2. Home Searches & Virtual Showings: According to the National Association of
Realtors (NAR), the Internet is one of the three most popular information sources buyers use
when searching for homes. Real estate professionals have access to listing information and can
help you request a virtual showing when you’re ready to start looking. This means you can
walk through digital tours of homes on your wish list while keeping you and your family safe.
How Technology Is Enabling the Real
Estate Process
8
9. 3. Document Signing: Although this is another area that varies by state, today more portions of
the transaction are being done digitally. In many areas, agents and loan officers can set up
accounts where you can upload the required documentation and sign electronically right from
your home computer.
4. Sending Money: Whether you need to pay for an appraisal or submit closing costs, there are
options available. Depending on the transaction and local regulations, you may be able to pay
some fees by credit card, and most banks will also allow you to wire funds from your account.
Sometimes you can send a check by mail, and in some states, a mobile escrow agent can pick up
a check from your home.
5. Closing Process: Again, depending on your area, a mobile notary may be able to bring the
required documents to your home before the closing. If your state requires an attorney to be
present, check with your legal counsel to see what options are available. Also, depending on
the title company, REALTOR Magazine indicates some are allowing drive-thru closings, which is
like doing a transaction at a bank window.
Although these virtual processes are starting to become more widely accepted, it does not
mean that this is the way things are going to get done permanently. Under the current
circumstances, however, technology is making it possible to continue much of the real estate
transaction today.
Bottom Line
If you’re ready to make a move, technology can help make it happen; there are options
available. Let’s connect to go over the specific regulations in our area, so you don’t have to put
your real estate plans on hold.
9
10. Freddie Mac – My Home Section
Here’s a list of some of the most
common terms used in the homebuying
process that you’ll want to know.
Appraisal – A professional analysis used to estimate the value
of a home. A necessary step in validating a home’s worth to
you and your lender as you secure financing.
Closing Costs – The fees required to complete the real estate
transaction. Paid at closing, they include points, taxes, title
insurance, financing costs, and items that must be prepaid
or escrowed. Ask your lender for a complete list of closing
cost items.
Credit Score – A number ranging from 300-850 that's based on
an analysis of your credit history. Helps lenders determine
the likelihood you’ll repay future debts.
Down Payment – Typically 3-20% of the purchase price of the
home. Some 0% down programs are also available. Ask
your lender for more information.
Mortgage Rate – The interest rate you pay to borrow money to
buy a home. The lower the rate, the better.
Pre-Approval Letter – A letter from a lender indicating you
qualify for a mortgage of a specific amount.
Real Estate Professional – An individual who provides services
in buying and selling homes. Real estate professionals are
there to help you through the confusing documentation,
find your dream home, negotiate any of the details that
come up, and let you know exactly what’s going on in the
housing market.
The best way to ensure your homebuying process is a confident one is to find
a real estate pro who will guide you through every aspect of the transaction
with ‘the heart of a teacher’ by putting your family’s needs first.
Buying a Home: Do You Know the Lingo?
10
11. If you’re searching for a home online, you’re not alone; lots of people are doing it. The question
is, are you using all your available resources, and are you using them wisely? Here’s why the
Internet is a great place to start the homebuying process, and the truth on why it should never
be your only go-to source of information and support when it comes to making such an
important decision.
According to the National Association of Realtors (NAR), the three most popular information
sources homebuyers use in the search process are:
• Online Website (93%)
• Real Estate Agent (86%)
• Mobile/Tablet Website or App (73%)
Clearly, you’re not alone if you’re starting your search online – 93% of homebuyers are right
there with you – and 86% of buyers are also getting information from a real estate agent at
the same time.
Here are three reasons why working with a real estate pro in addition to your digital search
is key:
1. The Full Transaction Is Complex. There’s more to real estate than finding a home online. It’s
a lonely and complicated trek around the web if you don’t have a real estate professional to
also help you through the 230 possible steps you’ll face in a real estate transaction.
Determining your price, submitting an offer, and negotiating successfully are just a few of the
key parts of the sequence. You’ll want someone who has been there before to guide you
through it. Most importantly, you’ll need someone who knows how to navigate today’s virtual
steps in the process to help keep you and your family safe and healthy along the way.
The Power of Having a Real Estate Professional
on Your Side
11
12. 2. You Need a Skilled Negotiator. In today’s market, hiring a talented negotiator could save
you thousands, maybe even tens of thousands of dollars. From the original offer to the
appraisal and the inspection, many of the intricate steps can get confusing. You need someone
who is willing to be your advocate and can keep the deal together until it closes.
3. You Need an Educator. There’s so much information out there in the news and on the
Internet about home sales, prices, mortgage rates, and more. How do you know what’s fact
and what’s fiction? How do you know what’s specifically going on in our area? How do you
know what to offer on your dream home without paying too much or offending the seller with
a lowball offer?
Dave Ramsey, known as the financial guru, advises:
“When getting help with money, whether it’s insurance, real estate or investments,
you should always look for someone with the heart of a teacher, not the heart of
a salesman.”
Hiring a real estate professional who has a finger on the pulse of the market and is eager to
help you learn along the way will make your buying experience an informed and educated one.
You need someone who’s going to tell you the truth, not just what they think you want to hear.
Bottom Line
If you’re ready to start your search online, don’t skip over the support of an educated,
experienced, and informed professional. You need someone at your side who can answer your
questions and guide you through the process. It can be complex and confusing if you go at it
with the Internet alone.
12
13. If you’re thinking about buying a home this year, there are important things you can do right
now to keep the homebuying process moving forward. From pre-approval for a mortgage to
saving for your down payment, you can still work confidently toward homeownership.
1. Learn About the Process and How Much You Can Afford
The process of buying a home is not one to enter lightly. You need to decide on key things like
how long you plan on living in an area, school districts you prefer, what kind of commute works
for you, and how much you can afford to spend.
Keep in mind, before you start the process to purchase a home, you’ll also want to get pre-
approved for a mortgage. Lenders will evaluate several factors connected to your financial track
record, one of which is your credit history. They’ll want to see how well you’ve been able to
minimize past debts, so make sure you’ve been paying your student loans, credit cards, and car
loans on time. According to ConsumerReports.org:
“Financial planners recommend limiting the amount you spend on housing to 25 percent
of your monthly budget.”
Pre-approval will help you better understand how much you can afford so you can confidently
make a strong offer and close the deal. Today's low inventory, like we've seen recently and will
continue to see, means homebuyers need every advantage they can get.
What You Can Do Now If You Want to
Buy a Home
13
14. 2. Save For Your Down Payment & Closing Costs
In addition to knowing how much you can afford on a monthly mortgage payment,
understanding how much you’ll need for a down payment and your closing costs is another
critical step.
What Is a Down Payment? According to Bankrate:
“A home down payment is simply the part of a home’s purchase price that you pay up
front and does not come from a mortgage lender via a loan.”
Thankfully, there are many different down payment assistance resources in the market to
potentially reduce the amount you may need to put down on your home purchase.
What Are Closing Costs? Trulia says:
“When you close on a home, a number of fees are due. They typically range from 2% to
5% of the total cost of the home, and can include title insurance, origination fees,
underwriting fees, document preparation fees, and more.”
If you’re concerned about saving for these items, start small and be consistent. A little bit each
month goes a long way. Jumpstart your savings by automatically adding a portion of your
monthly paycheck into a separate savings account or house fund. AmericaSaves.org says:
“Over time, these automatic deposits add up. For example, $50 a month accumulates to
$600 a year and $3,000 after five years, plus interest that has compounded.”
Before you know it, you’ll have enough in your savings if you’re disciplined and thoughtful
about your process.
Bottom Line
If homeownership is on your wish list this year, take a look at what you can prioritize to help you
get there. Let’s connect to determine the steps you should take to start the process today.
14
15. Once you find the perfect house to call your new home, making an offer can be an intimidating
part of the buying process. In such a competitive market, you’ll want to make sure you make all
the right moves to ultimately land your dream home.
Below are four helpful tips provided by Freddie Mac so you can feel more confident about
making a solid offer on your next home.
1. Determine Your Price
“You’ve found the perfect home and you’re ready to buy. Now what? Your real estate
agent will be by your side, helping you determine an offer price that is fair.”
Based on your agent’s experience and key considerations (like similar homes recently sold in
the same neighborhood, the condition of the property, and what you can afford), your agent
will help you determine an offer to present.
If you’ve been pre-approved for a mortgage in advance, you’ll be that much more prepared for
this step. Pre-approval will show home sellers you’re serious about buying and will allow you to
make your offer with confidence as it relates to your budget, savings, expenses, and more.
2. Submit an Offer
“Once you’ve determined your price, your agent will draw up an offer, or purchase
agreement, to submit to the seller’s real estate agent. This offer will include the
purchase price and terms and conditions of the purchase.”
Talk with your agent to find out ways to make your offer stand out in this competitive market.
Ready to Make an Offer? Four Tips for Success
15
16. 3. Negotiate the Offer
“Oftentimes, the seller will counter the offer, typically asking for a higher purchase price
or to adjust the closing date. In these cases, the seller’s agent will submit a counteroffer
to your agent, detailing their desired changes, at this time, you can either accept the
offer or decide if you want to counter.
Each time changes are made through a counteroffer, you or the seller have the option to
accept, reject or counter it again. The contract is considered final when both parties sign
the written offer.”
If your offer is approved, Freddie Mac urges you to “always get an independent home
inspection, so you know the true condition of the home.” If the inspector uncovers undisclosed
problems or issues, your agent can discuss any potential repairs with the seller’s agent.
4. Act Fast
The inventory of homes listed for sale today remains well below the 6-month supply that
constitutes a ‘normal’ market. Buyer demand has continued to outpace the supply of homes for
sale, causing buyers to be in competition for their dream homes. Presenting an offer as quickly
as possible might make a big difference when you’re ready to move forward.
Bottom Line
Whether buying your first home or your fifth, let’s talk about your needs and what you’re
looking for to make sure the process goes smoothly.
16
17. Once you’ve found the right home and applied for a mortgage, there are some key things to
keep in mind before you close on your home. You're undoubtedly excited about the
opportunity to decorate your new place, but before you make any large purchases, move
your money around, or make any major life changes, consult your lender – someone who
will be able to tell you how your financial decisions will impact your home loan.
Below is a list of things you shouldn’t do after applying for a mortgage. They’re all
important to know – or simply just good reminders – for the process.
1. Don’t Deposit Cash into Your Bank Accounts. Lenders need to source your money, and
cash is not easily traceable. Before you deposit any amount of cash into your accounts,
discuss the proper way to document your transactions with your loan officer.
2. Don’t Make Any Large Purchases Like a New Car or Furniture for Your New Home.
New debt comes with new monthly obligations. New obligations create new qualifications.
People with new debt have higher debt to income ratios. Higher ratios make for riskier loans,
and then sometimes qualified borrowers no longer qualify.
3. Don’t Co-Sign Other Loans for Anyone. When you co-sign, you’re obligated. With that
obligation comes higher ratios as well. Even if you swear you won’t be the one making the
payments, your lender will have to count the payments against you.
Things to Avoid After Applying for a Mortgage
17
18. 4. Don’t Change Bank Accounts. Remember, lenders need to source and track your assets.
That task is significantly easier when there’s consistency among your accounts. Before you
transfer any money, speak with your loan officer.
5. Don’t Apply for New Credit. It doesn’t matter whether it’s a new credit card or a new car.
When you have your credit report run by organizations in multiple financial channels
(mortgage, credit card, auto, etc.), your FICO® score will be impacted. Lower credit scores can
determine your interest rate and maybe even your eligibility for approval.
6. Don’t Close Any Credit Accounts. Many clients believe that having less available credit
makes them less risky and more likely to be approved. Wrong. A major component of your
score is your length and depth of credit history (as opposed to just your payment history) and
your total usage of credit as a percentage of available credit. Closing accounts has a negative
impact on both of those determinants of your score.
Bottom Line
Any blip in income, assets, or credit should be reviewed and executed in a way that ensures
your home loan can still be approved. If your job or employment status has changed recently,
share that with your lender as well. The best plan is to fully disclose and discuss your intentions
with your loan officer before you do anything financial in nature.
18
19. Understanding of Current Market Conditions
We simply and effectively explain today’s real estate
headlines and decipher what they mean to you.
Contracts
We help with all disclosures and
contracts necessary in today’s
heavily regulated environment.
Experience
We are well-educated in real
estate and experienced with
the entire sales process.
Negotiations
We act as a buffer in negotiations
with all parties throughout
the entire transaction.
Pricing
We help you understand today’s real
estate values when setting the price of a
listing or making an offer to purchase.
5 Reasons to Hire a Real Estate Professional
19
20. I’m sure you have questions and concerns about the real estate process.
I’d love to talk with you about what you read here and help you on the path to buying your new
home. My contact information is below, and I look forward to working with you.
YOUR NAME
Title
Company
City, State
Email Address
Website
(000) 000-0000
Equal Housing Opportunity
CONTACT ME TO TALK MORE