Supporting slide deck. The entire recording is available at: http://www.kpipartners.com/webinar-Drive-Insight-From-Unstructured-Data-With-Endeca Abstract: There is significant growth of unstructured data being created by consumers and businesses alike, however unstructured forms of data that can be found in sources such as email, social networks and even health records can make it more difficult to organize, manage and analyze the data. 

 As a result, this has created a need for companies to seek a solution to explore and analyze both structured and unstructured data. 

 What is Unstructured Data? 

 Unstructured data has no pre-defined data model and/or does not fit well into relational tables. Typically, there is no identifiable structure – it is text-heavy and generally in free form text. A few examples of this type of data are email, documents, presentations, web content and social media. Due to the explosion and proliferation of the internet and social media, unstructured data is growing exponentially – and companies are looking for better ways to manage this data. 

 Join experts from Oracle and KPI Partners for this virtual event that will help us all understand how there can be joint analysis complex structured and unstructured data. Our panelists will explore: 

Common challenges with structured & unstructured data What is Endeca & How does does it fit into the Oracle BI landscape? What does Endeca mean to me as a customer? Customer Case Studies / Success Stories Q&A 

Guests: 
Sid Goel, Partner & BI Architect, KPI Partners
 Rick Turco, VP - Oracle Endeca Information Discovery 
Rob Dennis, Director - Oracle Endeca Information Discovery 
Richard Tomlinson, Product Manager - Oracle Endeca Information Discovery

1. Drive Insight From
Diverse & Unstructured
Data With Endeca
September 25, 2012
Guests:
Sid Goel, Partner & BI Architect, KPI Partners
Rick Turco, VP - Oracle Endeca Information Discovery
Rob Dennis, Director - Oracle Endeca
Richard Tomlinson, Product Manager - Oracle Endeca
Start Here
© KPI Partners Inc.
Contact Us
510.818.9480 | www.kpipartners.com

2. The Challenge of
Unstructured Data
2

3. Unstructured Data
!! Unstructured data is critical to gaining a
complete understanding of business processes.
!! The cost of putting unstructured data into a
structured format (i.e. databases) is too high.
!! New questions come up constantly as our
business changes.
The Leader In Oracle BI & EPM 3

4. Unstructured Data
!! HR: Need to mine employee survey data to get a
qualitative view of employee satisfaction.
!! Professional Services: Quick ability to search
and categorize resumes to find the right
consultant for the right project.
!! Supply Chain: Analyze supplier data which is
constantly changing.
!! CRM: Analyze customer comments in my CRM
system as well as social media data sources.
The Leader In Oracle BI & EPM 4

5. Transform Data
Into Insight
Developing Value-Added Decision
Support Solutions, Not Just New
Technology Deployments
Start Here
© KPI Partners Inc.
Contact Us
510.818.9480 | www.kpipartners.com

6. About KPI
6

7. About Us
Consulting Services
Education & Training
Support & Maintenance
Pre-Built Solutions
!! Industry Expertise
!! Results Driven
!! Client Focused
!! Innovation
!! World Class
The Leader In Oracle BI & EPM 7

8. History
8

9. History
!! KPI Partner founded in 2006
!! Founders were members of the Siebel
Analytics management team
!! First client was IBM
!! Staff built from elite talent sourced from
Oracle & Siebel engineering
!! 2007 - Oracle BI Partner of the Year
!! 2008 - Oracle Excellence Award
!! 2009 - 200 Successful Deployments
!! 2010 - Offshore Operations
!! 2011 - Oracle Titan Award
!! 2012 – Oracle Excellence Award – Specialized Partner of the Year
The Leader In Oracle BI & EPM 9

10. Awards & Designations
10

11. Awards & Designations
Oracle Partner Network (OPN)
Specialized
!! Oracle BI Foundation Specialization
!! Oracle BI Applications Specialization
Oracle North American Titan
Award
Business Intelligence Applications Solution
The Leader In Oracle BI & EPM 11

12. Consulting Services
12

13. Consulting Services
Our Delivery Model Can Be Customized For
Your Needs And Budget
!! Oracle Business Intelligence
!! Oracle Enterprise Performance Mgmt.
!! Systems Implementation
!! Quick Start Programs
!! Tool Migrations
!! Pre-Built Analytics
!! Expert Services
!! Staff Augmentation
!! Blended Shore Delivery Model
The Leader In Oracle BI & EPM 13

14. Consulting Services
We Work With You To Define Your Vision
And Requirements For Success
! Needs Analysis
! Vision Workshop
! Onboarding
! The Engagement
! Offboarding
The Leader In Oracle BI & EPM 14

15. Consulting Services
Working Together With Both IT And The Business
To Achieve Great Results
The video describes
the purpose of the
KPI Vision Workshop
as a meeting of the
minds. (1:20)
The Leader In Oracle BI & EPM 15

16. Clients
16

17. Clients
http://kpipartners.com/latest-thinking/case-studies/
The Leader In Oracle BI & EPM 17

18. Latest Thinking
18

19. Latest Thinking
The Most Comprehensive Source Of BI-Related
Thought Leadership On The Internet
!! KPI Partners Blog
!! Demonstrations & Presentations
!! EBooks
!! Video Vault
!! Webinar Archive
!! White Papers
www.kpipartners.com/latest-thinking
The Leader In Oracle BI & EPM 19

20. Contact Us
20

21. Contact Us
facebook.com/kpipartners
linkedin.com/company/kpipartners
twitter.com/kpipartners
youtube.com/kpipartners
The Leader In Oracle BI & EPM 21

22. Contact Us
Email: info@kpipartners.com
Web: kpipartners.com/contact
KPI World Headquarters North America Offices
39899 Balentine Drive New York, NY Minneapolis, MN
Suite #375 Chicago, IL San Diego, CA
Boston, MA Greensboro, NC
Newark, CA 94560
Phone: (510) 818-9480 Global Offices
Bangalore, India Hyderabad, India
The Leader In Oracle BI & EPM 22

23. www.kpipartners.com
23

24. Discovering Opportunity
with Unstructured
Analytics
Introduction to Oracle Endeca
Information Discovery(OEID)
September 25, 2012
1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

25. Agenda !! Introduction to Endeca Information Discovery
!! Example Use Case & Demos
!! Q&A
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

26. Dialogues Contain Critical, Untapped Insights
“Why should I pay a “She saved the project “Competitive pricing is “RT @finwiz. Checkout
checking fee if other with strong leadership 15% lower than yours video http://bit.ly/wLe6Y2
banks don’t charge & building trust with the and they offer Suh-weet!”
one?” customer.” discounted shipping.”
Customers Workforce 3rd Parties The Public
3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

27. New Insights Drive New Opportunities
“ ” Customers Workforce
•! Revenue & margin" •! Employee retention"
•! Customer retention" •! Improved
•! Brand perception" productivity"
•! Segmentation and •! Hiring& Staffing"
targeting" •! Compensation"
Impact
3rd Parties The Public
•! Revenue & margin"
Revenue & margin" •! Public sentiment"
•! Operational efficiency"
Operational efficiency." •! Trends insight"
•! Better partnerships"
Better partnerships" •! Brand perception"
•! Product positioning"
Product positioning." •! Hiring ability"
4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

28. Unstructured Data Brings Unique Challenges
90% of the world#s information is unstructured, and it#s growing fast." 90%!
"
Social Media" Websites
"
Existing solutions are not enough.!
Volume of Data Generated!
!! Only capture structured data."
!! Challenging to adapt to unstructured$
sources and diverse types."
Content Systems,$
!! Optimized for clean, organized data,$ Files, Email
"
Big Data"
not uncertain data quality and value."
10%!
2005! 2010! 2015!
Source: IDC 2011" structured" unstructured"
5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

29. Extending Business Analytics with Unstructured Data
Oracle’s Complete Integrated Analytic Solution
Oracle Endeca Information Discovery"
Best platform for Unstructured Analytics"
Oracle Business Intelligence" Endeca Server"
Best platform for integrated ROLAP and MOLAP" Hybrid Search/Analytical Database"
Flexible Data Model"
BI Server + Essbase"
Common Enterprise"
Information Model"
OLTP & ODS Enterprise Applications Data Warehouse
" " "
" Unstructured Data"
"
Systems
" (Oracle, SAP, Others)" & Data Marts
" Websites! Content Systems,"
3rd Party Social Media!
Files, Email
!
Data!
6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

30. Quality Analysis
Websites! “WHILE DRIVING 45 MPH,
THERE WAS AN UNUSUAL
Vehicle DW & PQSS NHTSA" INCREASE IN ENGINE RPM
AND THE VEHICLE
Applications! ABNORMALLY
" ACCELERATED WITHOUT
Product Sales" DRIVER INTENT!”
Metric: Sale Price!
Dimensions: Customer, Product, Dealer,
Date!
Warranty Claims"
"
Metric: Claim Count, Labor Cost, Part Cost! Machine Data!
Dimensions: Customer, Product, Part, Vehicle Diagnostic Data"
Dealer, Date!
Warranty Claims!
ClaimID! ProdID! "$+&,'! Date! -.*&,'! '($#(+! "$+&-/*&! 0$1/+-/*&! Data collected from the
12324! 506!
12325! 507!
=4<!
=4@!
1=34! 1=44! >*-.*&1! ?422!
1=3<! 1@<@! >*-.*&=! ?<@2!
?=22!
?522!
on board computer in the
Sales Transactions!
ProdID! Wk! -.*&,'! '$&(! '($#(+! Price!
car gives insight to the
506! =@! 1=44! 1234! >*-.*&1! $35,000! mechanics at the time of
507! =A! 1@<@! 253<! >*-.*&=! $22,000!
“Why did our warranty claims incident; Insight to failure
mode.
increase by 40% this quarter?
What are Camry owners saying?
Supplier Data! What are the industry experts saying
about our cars?” Social Media!
Part attributes and sourcing information"
Consumer Comments and Sentiment"
Supplier Parts! “Owned Toyotas all my life
Part #! Suplier! "#$%&! '$&(! )(#($*(!
until my Camry
34554d! "#"!$%&'(! )*+!,-./0%&*! 1234! 56764!
accelerated on its own.
507455! ,%&8%!99$! :%.*;%! 253<! =46<46! I’m rethinking my
choice ..”
7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

31. Discovery Application Lifecycle
Building applications in days, not months
Diverse and changing Automatically unified in Oracle Interactive search, navigation
information integrated and Endeca Server – no predefined Drag-and-drop application and visualization for
enriched via ETL model required composition in Studio exploration and analysis
Structured
Semi-Structured
Unstructured
Iterate
8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

32. 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.