Agile und flexible Unternehmensführung in der Praxis am Beispiel von Kabel Deutschland. Jürgen Kress (Oracle Austria)

1. Vorname, Nachname
(Unternehmen)
Vorname, Nachname
(Kunde, soweit anwesend)

2. <Insert Picture Here>
Agile und flexible Unternehmensführung in der
Praxis am Beispiel von Kabel Deutschland
Jürgen Kress
Oracle Europe Middle East & Africa

3. Oracle’s Strategy & Commitment to SOA

4. Oracle’s Strategy & Commitment to SOA

5. Oracle’s Strategy & Commitment to SOA

6. Oracle’s Strategy & Commitment to SOA

7. Oracle’s Strategy & Commitment to SOA

8. Oracle’s Strategy & Commitment to SOA

9. Oracle’s Strategy & Commitment to SOA

10. Oracle’s Strategy & Commitment to SOA

11. Oracle’s Strategy & Commitment to SOA

12. <Insert Picture Here>
What Has Changed?
IT Responsibility for
Business Performance

13. IT Philosophy
IT should support
and enable business
initiatives
36%
IT should proactively
envision business
possibilities and initiate
with technology
64%
Neither answer is Wrong. But it signals a change in thinking.

14. A Seat at the Table
CEO
41%
COO
14%
CFO
24%
Corporate
CIO
5%
Other
15%
Yes
68%
No
32%
REPORTING STRUCTURE
MEMBER OF
EXECUTIVE COMMITTEE

15. <Insert Picture Here>
What Does it Mean to
Build a Better Foundation
For Business?

16. IT Foundation
Principles of a Superior Foundation
Business Strategy Driven
Componentized, Integrated
Relevant for all orgs
Value Added
+ Efficiency, - Risk
Flexibility

17. Technology: What Has Changed?
Logic
Data
Presentation More Context, More Sources, More Interactive
More Changes, More Speed, More Complexity
More Information, More Types, More Secure

18. <Insert Picture Here>
How Does Middleware
Address Business and IT
Challenges?

19. Build A Better Foundation for Business

20. Building a Better Foundation for
Business

21. Change Across the Business
50% – 90% in Key Functional Areas
0 % 10 % 2 0 % 3 0 % 4 0 % 50 % 6 0 % 70 % 8 0 % 9 0 % 10 0
%
Manufacturing
Engineering
HR
Marketing
Sales
Logistics, Supply
Finance
Custom er Service
IT
Radically Greatly
Somewhat No Change
“To what degree will policies, processes, procedures change in 2007?”
Source: CIO Insight “Top Trends for 2007” November 17, 2006

22. Barriers to Business Transformation
and Business Innovation
Scale: Reactive Resolution, Skills and Resources
Complexity: Multiple, Heterogeneous Systems
Time-to-Change: Change, Test, Revise, Re-Test
Performance: More Users, Usage Spikes

23. Key Capabilities
Oracle SOA Suite
Oracle BPM Solution
Oracle Application Server
Oracle Enterprise Manager
Alignment
Scale
Adaptive
Optimization

24. Building a Better Foundation for
Business

25. <Insert Picture Here>
McKinsey Consulting
April 2006
“High-value decision makers are growing in number
and importance throughout many companies.
As businesses come to have more problem solvers
and fewer doers in their ranks, the way they
organize for business changes.”

26. Current BI Challenges
Information Diversity: Multiple Sources, Formats
Analysis Silos: Limited Users, Limited Usefulness
Time-to-Solution: Resource Intensive Development
BI and Processes Disconnected: Report-Centric

27. Key Capabilities
Speed
InfoAction
Time
Pervasive
Oracle BI Applications
Oracle Business Activity
Monitoring
Oracle Data Integrator
Oracle BI
Enterprise Edition

28. Building a Better Foundation for
Business

29. Areas of Risk
Processes: Documentation, Inconsistency
Security: Internal, External, Cost Intensive Measures
Documents & Reports: Cost of Reporting, Discovery
Downtime: Constituent and Customer Confidence

30. Key Capabilities
Comprehensive
Standards
‘Inside-Out’
Oracle Content
Management
Oracle Identity
Management
Oracle BPM Solution
Oracle Enterprise
Manager

31. Building a Better Foundation for
Business

32. Your User
Daily Questions…
Worker Customer
How much did I pay last year?
Has my order shipped?
Did you receive my payment?
Can I get that model in red?
Management Partner
How many service calls were made?
Is this the latest version?
Has engineering uploaded the new design?
Is my boss still online?
Has Finance approved it yet?
What is the revised timeline?
What are our days sales outstanding?
Can we prove this to the auditors?
Didn’t you get my fax?
How will we handle returns?
Who should I contact?
Where can I get support for this issue?

33. User Challenges
People and Process: IT and Workforce Separated
Productivity: LoginEmail. LoginReport. Call…
Timeliness: Dated, Disconnected Information
Content Overload: Latest, Greatest…Where Is It?

34. Improving Customer, Partner, Workforce
Experience
• Access
• Information
• Proactive
Oracle Business Activity
Monitoring
Oracle Content
Management
Oracle BPM Solution
Oracle WebCenter
Context
Intuitive
Comprehensive
Process-Enabled

35. Middleware Becomes [More] Strategic
to Business
Service-Oriented
Development
Business Process
Management
Business
Intelligence
Enterprise
Performance Mgmt.
Content
Management
Portals & Web 2.0 for
The Enterprise
Identity Management
Innovation, Re-Use Efficiency, Alignment Insight Strategy
Information Empowerment Risk

36. Oracle Middleware Strategy &
Advantage
Broad Middleware
Definition & Offering
Best-in-class, integrated for a
lower cost of ownership
Independent, Aligned
with Applications
Value today with Apps Unlimited,
Roadmap to Fusion Applications
‘Hot-Pluggable’
Minimize disruption & cost,
leverage existing investments

37. #1 in Middleware
Oracle is #1 in Modern Middleware

38. Oracle Middleware Evolution
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
90.000
Q104 Q204 Q205 Q305 Q405 Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q308 Q109
Customer Growth
Customer Growth & Product Strategy
Oracle
Application
Server
SOA/BPEL
Process Manager
Identity
Management
BI Applications &
Financial
Planning
Content
Management
Enterprise 2.0 &
Business Process
Mgmt.
SOA Suite
BEA Acquisition
77,000+

39. SOA Referenzen in AT

40. • OLTP Database
• Data Warehousing
• Analytics
• Data Security
• High Availability
• Information Lifecycle Management
• In-Memory Caching
• Embedded Databases
• Multimedia
• Enterprise Search
• Database Development Tools
• Management Tools
Database
• Application Server
• Application Grid
• SOA / Application Integration
• Business Process Management
• Business Intelligence
• Content Management
• Identity Management
• Data Integration
• Enterprise Portals
• Collaboration
• Java Development Tools
• Management Tools
Middleware
Infrastructure
• Server Virtualization
• Clusterware • Storage Mgmt • Management Tools
• Linux Operating System
• E-Business Suite
• PeopleSoft Enterprise
• Siebel
• JD Edwards
• Oracle Retail
• i-Flex
• Communications
• Utilities
• ProfitLogic
• G-Log
• Agile PLM
• Oracle GRC
• Enterprise Performance Mgmt
• AdminServer
Applications

41. Oracle Corporation
• World’s largest enterprise software vendor
• $22.4 billion revenue, FY08
• 300,000 global customers
• 235,000 Oracle Database customers
• 37,500 Oracle Applications customers
• 53,500 Oracle Fusion Middleware customers
• 84,000 employees
• 22,000 developers
• 7,500 support personnel
• 19,500 partners
• 9,100 Independent Software Vendors (ISVs)
• Operating in 145 Countries

42. SOA Partners in Austria &
Recommendations for Today
Partners
• Local System Integrators: Siemens, CSC, Cirquent,
FAW, Ontec, Beit
• Global System Integrators: Cagemini & Accenture &
HP / EDS
•Consulting Partner: PricewaterhouseCoopers
Recommendations
•Visit our Booth
•Consider Your Business Strategy and Identify
Challenges

43. Contact Persons
Karl Kasaj
• Tel. +43 1 33777 141
•E-Mail: karl.kasaj@oracle.com
Jürgen Kress
• Tel. +49 (89) 1430-1479
•E-Mail: juergen.kress@oracle.com

44. Questions