The document presents the value proposition of SAP BusinessObjects BI 4.1, highlighting trends and innovations in business intelligence. Key features include native SAP HANA support, enhanced mobile capabilities, and reduced total cost of ownership. It emphasizes the importance of agile analytics solutions and the need for businesses to leverage big data effectively.

1. SAP BusinessObjects BI 4.1 Value Proposition
SAP BI GTM
April 2014
Customer
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2. 2© 2014 SAP AG or an SAP affiliate company. All rights reserved.
The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012
Market conditions and customer expectations
are changing rapidly
Volatility
Globalization
Cost conscious
New generation

3. The reality of the Internet of Everything
1 billion
Facebook
users
4 billion
YouTube views
per day
Data
doubles
every 18
months
15
billion
web-enabled
devices
5 billion
in emerging
middle class

4. 10%
75%
Use Analytics
Today
Need
Analytics
by 2020
Nucleus Research, Gartner, Fortune Magazine
Unlocking the value of Big Data
Ability to manage and
consume all data is getting
harder
Not utilizing all the
information out there
Not leveraging the power of
collective insight
Missing new insights
IT is not agile enough and
the business wants to get
involved
=

5. 5© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Nucleus Research, Gartner, Forbes, Fortune Magazine, Forrester
The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012
Key Trends shaping the future of BI
33% 80%
of BI consumed on handhelds
in 2013
of information needs handled
by end users
$1
$10.66
Spent on BI Return
>10x ROI

6. 6© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Top Reasons to upgrade to SAP BI 4.1
Enable Answers
on the Go
Deliver Trusted Data
Discovery to the Entire
Team
Get the most out of
your BI Solution

7. Analytics solutions from SAP
Agile
Visualization
Advanced
Analytics
Big Data
Mobile
Collaboration
Cloud
Enterprise
Business Intelligence

8. Value Drivers of SAP BusinessObjects BI4.1
Native
SAP
HANA
support
Designed to
support
future
innovations
Mobile
Upgrade
Ready
Reduced
TCO
DeskI
Compatibility
Native
SAP
BW
support
Focus on
Quality

9. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
Native SAP HANA support
• Support of HANA by every BI Client of the SAP BusinessObjects BI4.1 Suite
• Platform Integration with Native HANA supported BI Clients as Design
Studio, Analysis Office and Lumira
• Combine SAP HANA data with any other data source using Multi Source
Universes
• No performance degradation

10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Mobile
• Embedded within installer & Central Management Console
• Support of ALL SAP BusinessObjects Client tools
• Integrated Explorer support including Exploration Views
• Support of SAP Lumira Cloud and SAP Lumira Server
• Support for every Web Application Server and OS as recorded in PAM for the
BI Platform
• Removal of legacy Third Party Communication Layer

11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
Native SAP BW support
• SAP BW Business Intelligence Connection Service (BICS) connection
embedded in BI Platform
• No need for BW JAVA deployment to SAP BusinessObjects BI4.1 Clients to
SAP BW
• Improved performance for reporting against BW*
• Query Stripping and Auto Refresh by BI CLients
* Depending on BW Version

12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
Reduced TCO
• Available as Cloud Deployment in public and private cloud options
• Ability to generate Multi Source Universes
• Leverage any investment made in SAP BW for reporting by BI4.1
• Backup without Down Time
• Embedded Monitoring Functionality including integration to SAP Solution Manager,
IBM Tivoli and JMX clients
• Embedded Promotion Management
• Improved Auditing Engine
• Enabled for parallel patching and on-going improvements for Near Zero Downtime
• Support of ALL SAP BI Clients in a single platform

13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
Designed to support future innovations
* planned
• 64 Bits Server Architecture to support modern Hardware
• Building up for Near Zero Downtime
• Full support for Virtualization
• Platform Integration with Analysis Office, Design Studio, Lumira* and Lumira
Server*
• Support for Big Data sources as Hadoop Hive and Amazon EMR
• HTML 5 Clients and Mobile Content
• Common (extendable) Chart Engine for BI Clients
• Universe Support for the Latest and New Databases

14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
Focus on Quality
• BI4.1 is better in quality compared to XI3.1
• Complete new Quality Process to ensure quality driven development and
software delivery
• Ramp Up Target completion within 4 months
• Best Practices Solutions Embedded
Customer Feedback
FedEx: "in the 15-yrs I’ve worked with BOBJ -- 4.1 is the best code
release ever”…

15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
Upgrade Ready
• Upgrade Management Tool is a dedicated product to upgrade XIR2 and XI3x
content to BI4.1
• Improved upgrade performance
• Support for Incremental* and Full upgrades
• Available as Command Line or by GUI*
* Windows Only

16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
Desktop Intelligence Compatibility
• Ability to upgrade Desktop Intelligence Documents into BI4.1 CMS
• Ability to manage and secure Desktop Intelligence Documents in BI4.1
Central Management Console
• Ability to connect Desktop Intelligence Client to BI4.1 CMS*
• Improved Report Conversion Tool for higher conversion success
* As of XI3.1 SP6 Fixpack 6.1
Customer Feedback
Arun District Council: “DeskI compatibility is exactly what we needed. It
worked nicely”…

17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
BI Innovation Value Calculator
Calculate your own Return on Investment when using SAP BusinessObjects BI4.1
SAP BI Innovation Value Calculation

18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
0
Complete
end-to-end analytics
solution
#1
leader in analytics*
65,000+
analytics customers
7,000+
partners with proven
track record of success
The SAP Difference

19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
Key Links
 sap.com/upgradebi
 sap.com/learnbi
 sap.com/bivirtualization
 sap.com/bisizing
 service.sap.com/roadmap
 How to Select the Right BI Tool for Your Environment
 SAP’s Release Strategy for Major Releases of SAP BusinessObjects BI

20. © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
For Comments & Questions:
Sathish Rajagopal – Director BI Solutions GTM
Email: Sathish.rajagopal@sap.com Twitter: @srajagpl
Merlijn Ekkel – Director BI Solutions GTM
Email: Merlijn.Ekkel@sap.com Twitter: @MEatSAP

21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
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