The European Starch Industry Association (AAF) represents 24 starch companies across Europe. In 2010, these companies: - Processed 22 million tons of raw materials like cereals and potatoes into starch products. - Produced 9.9 million tons of starch, generating €7.7 billion in annual turnover and employing over 14,000 people. The AAF sees opportunities in the end of the EU sugar regime in 2015, growing bioeconomy initiatives, and recommendations from the High Level Forum on the food supply chain. However, compliance costs from EU regulations on food, feed, and the environment, as well as international competition pose threats to the industry. The AAF supports dialogue to address these challenges.