The 2011 Progress Partner Program provides resources to help partners grow their business, including demand generation programs, empowerment programs, online communities, branding assets, and marketing support. Progress works closely with top partners through one-to-one campaigns and globally available workshops. The program aims to engage, empower, and expand partners throughout the relationship.

1. 2011 Partner Program
Resources

2. Resources for Progress Application Partners
Empowerment
Programs
Partner Progress
NewsEdge Communities
The Progress Partner
Program: The Right
Resources to Help You
Grow
Partner Case Branding &
Studies Awareness
Global Solutions
Locator
2 © 2011 Progress Software Corporation. All rights reserved.

3. Empowerment Programs:
How We Work With Partners
 One-to-One Demand
Generation Programs
 One-to-Many
Workshops and
Programs
 Self-Service Webinars
3 © 2011 Progress Software Corporation. All rights reserved.

4. Revenue Generation through Partner
Demand Creation
 One-to-One Demand Generation
with the Partner
 Program includes:
• Campaign development
• Prospect/lead development
• Lead progression/nurturing
• Closing opportunities
 Participation Criteria:
• Top 100 Partners
• Growth market
• Actively engaged with Progress
Software
4 © 2011 Progress Software Corporation. All rights reserved.

5. One-to-One Demand Creation: Example
Skyward
Program Description:
Integrated Marketing Campaign –
includes DM piece inviting prospects
to a webinar featuring school
administrators, case study with
school district in NJ.
Target Audience: Concentrated
GEOs – New Jersey, Tennessee,
over 1800 contacts
Results: 5 opportunities. Increased
awareness of Skyward in New
Jersey.
5 © 2011 Progress Software Corporation. All rights reserved.

6. One-to-Many Empowerment Programs
 Span Business, Technical
and Sales & Marketing
 One-to-Many Workshops
and Programs
 More Than 50
Empowerment Programs
Available Globally
 More Than 1,200
Partners Participated in
2011
6 © 2011 Progress Software Corporation. All rights reserved.

7. Self-Service Empowerment Webinars
More than 20 Self-
Service Webinars
Topics Include
Business, Technical,
SaaS and Sales &
Marketing
View the Archives:
http://web.progress.com/e
n/partners/partner-
empowerment.html
Dropdown includes
Webinar Descriptions
and Link to the Webinar
Archive for downloading
7 © 2011 Progress Software Corporation. All rights reserved.

8. Progress Communities: PSDN
Progress Software Developers
Network
 Technical Community for
Developers
 OpenEdge & Other Progress
Products
http://communities.pr
 Free and Paid Subscriptions ogress.com/pcom/co
 Access to Development Licenses mmunity/psdn
 Over 500,000 Views/ 400+ Visits
Per Day
8 © 2011 Progress Software Corporation. All rights reserved.

9. Progress Communities: The Resource Center
The Progress Partner Resource Center
 Password-Protected Area Only for
Partners
 Current Progress Software Company
Information
 Partner Program Information & Resources
 Partner Branding Information
 Positioning for Prospects & Customers
 Technical Product Information
 Software as a Service (SaaS) Information
9 © 2011 Progress Software Corporation. All rights reserved.

10. The Partner Resource Center – Examples of Use
Information About  Progress Software Corporate At a Glance
Progress for a  Progress Overview, Awards & Factoids
Sales Opportunity?  Sales Tools for Positioning Progress
 Maximum Value From OpenEdge 10.2B
How to position
 Forrester Report: The 2010 TEI Study on
OpenEdge with IT
Progress® OpenEdge® Platform
for a Customer or
Prospect?  What do Third Parties Say About
Progress and OpenEdge
What if we want to  Whitepapers from Saugatuck Research
move to Software as  SaaS Resources & Overview
a Service (SaaS)?  Getting Started with Progress OpenEdge
in the Amazon Cloud
What Empowerment  Link to Recent Empowerment Webinars
Programs are  Competitive Analysis Program Description
Available from
 View & Register for an Upcoming Webinar
Progress?
 New Empowerment Program Presentation
10 © 2011 Progress Software Corporation. All rights reserved.

11. Partner Branding: Business Making Progress
 Program identifies your company
as a Progress Application Partner
 For Use on Your Website, in
Brochures, on Business Cards,
Letterhead, etc.
 Easy to Download in Various
Formats
 New “About Progress” also
Available for Download for Your
Site
http://www.progress.com/en/partners/powered-by-
progress.html
11 © 2011 Progress Software Corporation. All rights reserved.

12. 2011 Progress Partner Kits
 Focused on the Top 200
Partners
 Includes Partner Program
Recognition Plaque
 Distributed by the Account
Managers
 Cover Letter with the
Partners’ Custom Web URL
12 © 2011 Progress Software Corporation. All rights reserved.

13. Custom Partner Website URLs
 Delivered with the Partner Kit
 Deployed Unique URLs for
the Top 200 Partners
 Content Based on Each
Partner’s Placement in the
Program
 Provides Up-to-Date Partner
Program Information for all
Participants
13 © 2011 Progress Software Corporation. All rights reserved.

14. Progress and Partner Program Awareness
 Progress and Partner
Program Recognition
 Everything Channel
Five Star Award Winner
Eight Straight Years
 Recognized as 2011
CRN Channel Chief
 Company and Product
Coverage by Key
Analysts
14 © 2011 Progress Software Corporation. All rights reserved.

15. Global Solutions Locator (GSL)
 Searchable Database of
Partner Applications
 Search on Application
Type, Industry, and SaaS
 Easy to Use Drop-Down
Menus
 “Featured Partners” on
Home Page and In Search
Results
https://gsl.progress.com/
15 © 2011 Progress Software Corporation. All rights reserved.

16. Progress Partner NewsEdge
 Monthly Newsletter Just for
Progress Partners
 More Than 10,000 Subscribers
Worldwide
 Looking For Your Case
Studies, Whitepapers, Awards
and Announcements
 Easy To Read Format and
Simple To Subscribe
16 © 2011 Progress Software Corporation. All rights reserved.

17. Partner Program Benefits: Case Studies
 Partner & Customer
Success Case Studies
 Focus on Interesting
Stories with Quantifiable
Results
 Featured on the
Website, in NewsEdge &
Public Relations
 Nearly 300 Case Studies
on progress.com
http://web.progress.com/en/customers/index.html
17 © 2011 Progress Software Corporation. All rights reserved.

18. Summary
 Our vision is to be the leading
technology provider to ISVs that
want to grow their business faster
than the market
 We offer an award-winning
Partner Program for our Partners
that are committed to growth
 Progress is committed to Engage,
Empower and Expand with
Partners throughout the
relationship life cycle
18 © 2011 Progress Software Corporation. All rights reserved.

19. 19 © 2011 Progress Software Corporation. All rights reserved.