This document summarizes a webinar presented by Roffey Park Institute on measuring and improving employee engagement. The webinar discusses how employee engagement matters for business success, limitations of engagement surveys, using survey results to understand and improve engagement, and moving beyond surveys to gain deeper insights through focus groups and leadership development. The goal is to help organizations more fully understand and enhance engagement at all levels.

1. The Human Voice of Employee Engagement
Surveys and Beyond
A Roffey Park Webinar
Jo Hennessy, Director of Global Research
Liz Finney, Principal Researcher
Roffey Park Institute, 16 June 2011

2. Session outline
 Who we are
 Why employee engagement matters
 Surveys: strengths and limitations
 What to do with your survey results
 What you might discover
 Discussion
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3. About Roffey Park
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4. What we offer
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5. Why does it matter? The data
Roffey Park’s Management Agenda shows
 A clear, well-defined link between employee engagement and
the bottom line.
 Organisations that are steadfastly driven by their purpose
are the most successful.
 Businesses that do well by their people, help them find
fulfilment through their work and who demonstrate ethical
leadership are rewarded by loyalty and higher performance
and productivity.
© Roffey Park Institute 2011
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6. Roffey Park and employee
engagement
MEASURE IT
MEASURE IT (again!)
with surveys
BUILD IT
with development UNDERSTAND IT
programmes, culture With focus groups
change interventions etc
PLAN IT
with strategy
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7. Employee engagement
© Roffey Park Institute 2010
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8. Survey Design
Engagement model Look and feel
Trends and
benchmarks Questions & response
18
16 scales
14
12
10
8
6
4
1 2 3 4 5
2
0
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9. Gaining buy in to surveys
High level sponsor &
Area champions
Confidentiality
Belief in follow up
Will see results
Nothing
changed
last time
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10. Communicating survey findings
Timely
Talked through Visual and jargon free
Not enough
on their own
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11. What lies beneath the surveys?
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12. The limitations of surveys
“We wanted to delve beneath the engagement figures to gain a
better understanding of employee engagement at Royal Mail. We
know how employee engagement varies across the organisation
and compares with other organisations, but what does it really
look like in detail? How does it manifest day-to-day? How does it
impact on performance? And, most crucially, what can be done to
improve it? ”
Tracey Hammond
Head of The Chairman’s Office, Royal Mail
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13. What you might discover
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14. www.roffeypark.com

15. Filling in the gaps
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16. We want leaders who are…
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17. We want leaders who are…
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18. We want leaders who are…
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19. We want leaders who are…
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20. Where can your leadership improve?
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21. My job - aligned with the big
picture
The assumption
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22. My job - unaligned with the big
picture
The reality?
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23. Hearing your people’s voices
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24. Questions and debate
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25. Roffey Park and employee
engagement
MEASURE IT
MEASURE IT
Withsurveys
with surveys
BUILD IT
with development UNDERSTAND IT
programmes, culture With focus groups
change interventions etc
PLAN IT
with strategy
www.roffeypark.com

26. Our contact details
Jo Hennessy Liz Finney
Director of Global Research Principal Researcher
jo.hennessy@roffeypark.com liz.finney@roffeypark.com
Roffey Park Institute, Forest Road, Horsham, West Sussex, RH12 4TB
Tel: +44 (0)1293 851644
Registered Charity No: 254591 Company Limited by Guarantee Registered in England No: 923975
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