The document summarizes information about the Israel Product Management Association (ILPMA). ILPMA is a non-profit organization dedicated to developing product management expertise in Israel. Its objectives are to raise awareness of product management, share knowledge and experiences, and provide networking opportunities. The document outlines an upcoming conference with speakers from major Israeli companies, the agenda, sponsorship opportunities, testimonials from past events, information about ILPMA leadership and services, and its affiliation with the global Product Development and Management Association.

1. June 15th, 2011

2. About ILPMA
Israel Product Management Association (ILPMA) is a non-profit organization
dedicated to the development of the product management and product marketing
management expertise in Israel.
Our mission
Improve the effectiveness of product managers and marketers, and their organizations,
and to raise the recognition of these important fields in Israel
ILPMA is the Israeli affiliate of PDMA since October 2009

3. Objectives: Target Audience:
• Raise awareness and exposure to • Product Managers & Product Marketing Managers
product management in Israel
• VP Products, Director of Products, R&D Managers
• Share knowledge and experiences
• Hi-tech companies, Product and Service Providers
• Networking
• Students, Future employees

4. Bob Rosenshein Erez Tsalik
CEO, Answer.com SIT
Raz Dotan Ronen Priel
Speakers CEO, Pentagram VP Product, Verint
Eden Shochat Keren Zimmerman
General partner, Genesis partners VP Products, Oberon Media
Hanan Levin Yoav Markiewicz
VP Products, ForeScout technologies VP Product, Conduit

5. 8:30 –9:30 Registration and Reception
9:30 – 10:00 Eden Shochat, General partner, Genesis partners
10:00 – 10:30 Bob Rosenshein, CEO, Answer.com
10:30 – 10:40 Osnat Niv-Assa, President, ILPMA-PDMA Israel
Agenda 10:40 – 11:00 Coffee Break
11:00 – 12:00 Product managers Talk
12:00 – 12:30 Raz Dotan, CEO, Pentagram
12:30 - 13:30 Lunch
13:30 - 14:00 Erez Tsalik, SIT
14:00 - 15:00 Panel:
Keren Zimmerman, VP Products, Oberon Media
Yoav Markiewicz, VP Product, Conduit
Hanan Levin, VP Products, ForeScout technologies
Ronen Priel, VP Product, Verint
* Tentative agenda. Session times & Speakers are subject to change.

6. Why to Become a Sponsor
• Expose your company„s brand and products
• Targeted audience of product managers and marketers
• Gain qualified leads and find new business opportunities
• Position your company as a leader in product development and management
Present Excite Extend Your Business

7. Sponsors:
Present Excite Extend Your Business

8. Deliverables Platinum Gold Silver
Price 6,500 NIS 5,000 NIS 3,000 NIS
Available 0 4 6
Have the top position of sponsor recognition in all
marketing collateral related to the conference
One session speech (except keynote) in
coordination with our management
Sponsorship One complete booth (3X3 M2) in the exhibition hall
Packages One table in the exhibition hall
Include a marketing piece in the registration
packet
Sponsor logo branding on: Conference campaigns,
On site, Conference website, Conference
electronic invitations
More options •
•
Inserts (up to 2 pages) – 1,000 NIS
Bags – 1,500 NIS

9. “Think Product”
2010 Conference
The first conference in Israel
for product managers.
250 people from more than
100 companies
Conference video: http://www.youtube.com/watch?v=jsqx-YTLP6o

10. Tzvika Zaiffer It was very well organized, contained very good material and presenters, good facilities
Product Line Manager and quite loads of crowd.
For me it was kind of a “share group” , to see that product managers are facing the
same challenges whether they are in SW/HW R&D, consumer, or B2B worlds.
I hope this event will become a tradition, and I hope to see you all next year as well.
Dror Paz, I just wanted to tell you i was very impressed
Product manager from yesterday's event.
Testimonials
Both the content and organization were just perfect.
Kudos to you and all the others.
“Think Product 2010”
Roi Lupo The Think Product conference was excellent. Thank you!
I was impressed by the number of people who attended and also by the content
which was very interesting.
Hilla Karni I would like to thank you for organizing such a fantastic conference. The content was
Product Manager really good and the lecturers were great.
I will do my best to keep on attending all of the ILPMA future events.

11. Board Of Directors
President:
Osnat Niv-Assa (PMsphere)
Treasurer and VP marketing: VP Operations:
Offir Ariel (AT&T) Ronny Assa (WeFi)

12. Alon Refaeli Oksana Semenov Boaz Rossano
Contributors (GTB Technologies) (Digame mobile GmbH) (HIT)
Moshe Ashkenazi Helen Bravo Itai Tomer Hilla Karni
(BD and product (IGT Cloud) (Amdocs) (NICE)
marketing consultant)

13. Networking We encourage our members to exchange ideas and share from
their experience, during our events, and by our online groups at
LinkedIn & Facebook
Learning We provide bi-monthly meetings with guest speakers, that covers
both theoretical and practical topics relevant to our member‟s
Our Services day-to-day activities
Sharing Our website and monthly newsletter provides online links to
industry related resources, events, articles, magazines and
relevant sites to product professionals
Jobs Our website contains an up-to-date list of open jobs, free for both
job seekers and companies alike

14. Achievements
• More than 40 events and lectures
• Monthly newsletters with latest developments
• An active website with relevant knowledgebase
• Successful Annual conference
• Assist many Israeli job seekers in finding new positions
• More than 750 associates from leading companies, including:

15. About PDMA
The PDMA is recognized as the premier global advocate for professionals and
organizations working in the fields of new product development,
management and innovation
Worldwide
The largest worldwide non-profit organizations for product development
and management with +3,500 members worldwide, 23 US chapters and 16
affiliations worldwide
Knowledgebase
PDMA holds a vast knowledgebase regarding product development and
its own certification program

16. THANK YOU, AND SEE YOU THERE!
For more information:
Contact us at: info@ILPMA.org
Visit us at: www.ILPMA.org