Seven propositions for the future of the sociable web

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A critique of web 2.0

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Seven propositions for the future of the sociable web

  1. 1. 7 propositions for the future of the sociable web Trebor Scholz Content protected by Creative Commons non-commercial, attribution, share-alike license 1
  2. 2. 2
  3. 3. 1 Give networked publics full control over their content. 2 Lower the exit costs. Let networked publics take with them what they put in when they are leaving. Foster free cooperation. 3 Increase transparency of rules about privacy and ownership. Be open about the rules of the game! 4 Build a skill set for participatory cultures. 5 Build non-commercial social networking sites. 6 Create ways for networked publics to make money and live of their work. 7 Share the created monetary value of invisible labor in a fair way. 3
  4. 4. 4
  5. 5. Open + Free = Closed + Expensive 5
  6. 6. http://lotusmedia.org/post-protest-processing 6
  7. 7. http://lotusmedia.org/post-protest-processing 7
  8. 8. http://lotusmedia.org/post-protest-processing 8
  9. 9. 20 Cyworld 18 Facebook 160 QQ 170 Myspace http://en.wikipedia.org/wiki/Myspace http://en.wikipedia.org/wiki/Facebook#Statistics 9
  10. 10. 11.9% http://blog.compete.com/2007/01/25/top-20-websites-ranked-by-time-spent/ http://blog.compete.com/2007/02/05/compete-attention-200/ 10
  11. 11. Chinese Backstreet Boys 11
  12. 12. http://www.amazon.com/gp/cdp/member-reviews/AFVQZQ8PW0L/ref=cm_pdp_about_see_review/ 104-3003194-7485555?ie=UTF8&sort%5Fby=MostRecentReview 12
  13. 13. 13
  14. 14. 14
  15. 15. comment, tag, rank, forward, read, subscribe, re-post, link, moderate, remix, share, collaborate, favorite, write; flirt, work, play, chat, gossip, discuss, learn 15
  16. 16. Labor no objects performance speaker Paolo Virno 16
  17. 17. <http://www.yaadz.com/> 17
  18. 18. Amateur - Professional 18
  19. 19. 19
  20. 20. Commercialization of Social Life 20
  21. 21. If you’re happy and you’re Rupert Murdoch, clap your hands. 21
  22. 22. $15billion $583m value/ costs/ profit http://networks.silicon.com/webwatch/0,39024667,39162801,00.htm http://news.bbc.co.uk/2/hi/business/4695495.stm http://www.pbs.org/mediashift/2006/10/crazy_crazy_crazygoogle_spends.html 22
  23. 23. 23
  24. 24. they gain friendships, share their life experience, archive their memories, they are getting jobs, find dates, fame, and can “egocast,” as well as contribute to the greater good, social enjoyment, pleasure of creation ... 24
  25. 25. Individualistic Collectivism 25
  26. 26. 10 -- 40% http://www.roughtype.com/archives/2006/12/sharecropping_t.php http://www.readwriteweb.com/archives/long_tail_shrinking.php 26
  27. 27. Internet in China 100 mio net users in China huge difference between city and rural areas 400 million mobile phone users emphasis on mobile Internet 4 out of the top ten sites online are Chinese 27
  28. 28. very few -- very many 28
  29. 29. Core sites of the sociable web provide the platform, the “social operating system.” They make big money. Mom and pop stores We create the content, profiles, sociality. http://www.flickr.com/photo_zoom.gne?id=262600004&size=o 29
  30. 30. Consolidation News Corp Google Writely Harper Collins Dodgeball The Australian YouTube Daily Telegraph Feedburner (400k) The Times Blogger Daily Telegraph Picasa New York Post Wall Street Journal (?) eBay Fox News Stumbleupon (2.5 mio) Fox TV Skype The Sun Yahoo Phoenix Facebook Fox Interactive Media Del.icio.us WebJay MySpace Jumpcut Photobucket Upcoming.org Oddpost 30
  31. 31. The sociable web echos the capitalist system that we are living in. 31
  32. 32. http://www.flickr.com/photo_zoom.gne?id=440693384&size=l 32
  33. 33. Walled Gardens 33
  34. 34. 34
  35. 35. Facebook & MySpace Mobile Social Space Mobile content-contribution will increase centralization of the web: cold cash of hot communities 35
  36. 36. Value: attention, ads, profiles, consumption, transaction commissions, spam, spam, and spam (and spam) 36
  37. 37. http://www.flickr.com/photos/gimble/429797365/ 37
  38. 38. Michael Barrett, chief revenue officer for Fox Interactive Media (FIM) reports that they plan to identify MySpacers with many friends in order to ask them if they’d willing to “blather” about products they love. quot;They're influencers and power users,quot; and they could make money that way. 38
  39. 39. Money in the click economy is not made of content but of access to communities! 39
  40. 40. 40
  41. 41. http://www.seroundtable.com/archives/013403.html 41
  42. 42. Hybridity 42
  43. 43. Property and Privacy in Facebook “You automatically grant ... to the Company an irrevocable, fully paid, worldwide license to use ... and distribute User Content “ “Facebook may also collect information about you from other sources ...” http://www.facebook.com/terms.php http://www.facebook.com/policy.php 43
  44. 44. Facebook Profiles Favorite books, movies, pictures, postal address, phone number, email, clubs, jobs, education, music, birth date, sexual orientation, interests, daily schedules, friends 44
  45. 45. 45
  46. 46. 46
  47. 47. 700 47
  48. 48. Non-profit alternatives to sociable media giants 48
  49. 49. Amazon.com reviews & the birth of a new genre? Kevin Killian: 1525 reviews (01/07/06) He writes autobiographical fiction in the form of reviews that range from sweet potato baby food to Pasternak's Doctor Zhivago. 49
  50. 50. 7 Propositions for the future of the sociable web Give networked publics 1 full control over their content. 50
  51. 51. 2 Lower the exit costs. Let networked publics take with them what they put in when they are leaving. Foster free cooperation. 51
  52. 52. 3 Increase transparency of rules about privacy and ownership. Be open about the rules of the game! 52
  53. 53. 4 Build a skill set for participatory cultures. 53
  54. 54. 5 Build non-commercial social networking sites. 54
  55. 55. 6 Create ways for networked publics to make money and live of their work. 55
  56. 56. Share the created 7 monetary value of invisible labor in a fair way. 56
  57. 57. We are Thanks. outsourcing our memory Kevin Kelly says, quot;What will most surprise us is how dependent we will be trebor@thing.net on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves.quot; http://collectivate.net quot;The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy.quot; <http://wired.com/wired/archive/13.08/tech.html> 57
  58. 58. We are outsourcing our memory Kevin Kelly says, quot;What will most surprise us is how dependent we will be on what the Machine knows - about us and about what we want to know. We already find it easier to Google something a second or third time rather than remember it ourselves.quot; quot;The more we teach this mega computer, the more it will assume responsibility for our knowing. It will become our memory. Then it will become our identity. In 2015 many people, when divorced from the Machine, won't feel like themselves - as if they'd had a lobotomy.quot; <http://wired.com/wired/archive/13.08/tech.html> 58

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