I created this deck as a reference document on a few companies that have great social media strategies, whether as a campaign or as an ongoing business practice.

1. Social Media Case Studies

3. Solution: Zappos directed majority of marketing budget into online customer service initiatives, using multiple platforms to reach customers easily

4. Results: Zappos’ online presence and use of social media is well respected. Use of digital medium to express their personality aligns well with brand mantra of easy to use and quick service

5. Zappos receives 5,000-7,000 customer service calls a day, and aims to answer 80% of them in less than 20 seconds

6. Zappos.com does 400+ live chats per daySources: Zappos.com, Sitepoint.com, Business Week, The Consumerist, The Parature Blog, http://www.slideshare.net/krianbalma/extending-the-customer-experience

8. Solution: Ford hosted a video contest and gave 100 winners a Ford Fiesta car to drive and review through platforms like Twitter, YouTube and Flickr. Ford also talks to its consumers through social media sites

9. Results: The car made a huge impression on users

10. YouTube videos generated 6.5 million views

11. 3.4 million impressions on Twitter

12. Photos were viewed over 670,000 times on Flickr

13. 50,000 U.S. consumers who interacted with the movement said they wanted more information on Ford Fiesta, and 97% of them did not already own one Sources: Ezinearticles, YouTube, Twitter, SocialMediaInfluence.com, AutoNews.com, Mashable

15. Solution: Sweetgreen gave out free frozen yogurt from its mobile truck in August 2010 and used social media before, during and after the event:

16. Before: Sweetgreen used Facebook and Twitter to promote the event

17. During: Handed out stickers and bracelets with the Twitter address, posted video footage and pictures to Facebook, interacted with customers on Twitter and invited them to come out

18. After: Posted videos and pictures to blog

19. Results: The event generated a large turnout and buzz on social media platforms

20. 8,000+ followers on Twitter

21. 3,800 Facebook fansSources: Sweetgreen.com, Facebook.com, Twitter.com, Washington City Paper, Frugal Friends

23. Solution: Whole Foods responds to customer service inquiries on its corporate Twitter account, but uses other social media channels to discuss areas of interest for their customers:

24. Individual stores post information on deals and events to their own Twitter accounts

25. Whole Foods discusses recipes and sustainable living with customers on its Facebook page

26. Flickr is used to post store pictures and add other users’ pictures to “favorite”

27. Results: Millions of people interact with Whole Foods through social media

28. Over 1.8 million Twitter followers

29. Over 300,000 Facebook fansSources: Twitter, Facebook, Flickr, Mashable, Social Media Examiner

31. Solution: One Touch is a producer of diabetes monitoring supplies and has created a “Diabetes Handprint” campaign where users can express how they manage their diabetes

32. Main site lets users upload pictures of a word written on their hand that expresses what diabetes means to them; One Touch donates $5 to a diabetes charity for every picture uploaded

33. Facebook page is relatively active too; people upload pictures and comment on statuses ite”

34. Results: Many people interact with their Facebook page and main site

35. Over 1,000 Facebook “likes”

36. Thousands of users from all over the country have uploaded their handprintsSources: Facebook, DiabetesHandprint.com

38. Solution: Prilosec sponsors a “Follow Your Passions” contest where they will support winners of this contest who want to follow their passions, despite having heartburn.

39. Facebook page has comments enabled, and the community is fairly active. Prilosec responds to user posts and service issues

40. Twitter page lets them respond to users and retweet user posts. Applicants tweet about the contest under the hashtag #officialsponsor

41. Results: Users are encouraged to interact with Prilosec online

42. Over 200 Twitter followers

43. Over 1,000 Facebook “likes”Sources: Twitter, Facebook,

45. Solution: Starbucks gathers customer feedback on its “My Starbucks Idea” page, and responds to posters on Facebook and Twitter. It also uses social media to push initiatives like “Free Pastry Day”

46. Results: Customers feel that Starbucks hears and responds to their concerns through its social media presence

47. 75,000 people submitted ideas to the “My Starbucks Idea” page in 2009, and 25 of those ideas were implemented throughout the year

48. Starbucks is the most popular brand on Facebook, with over 13 million followers

49. Starbucks has over 1 million Twitter followersRecommendations Sources: Facebook, Twitter, Brandweek, TheNextWeb, OpenForum

51. Solution: Boehringer Ingelheim launched a large scale campaign, DRIVE4COPD, including celebrity drivers with personal ties to the disease.

52. Tens of thousands of people followed the celebrities on Facebook, Flickr, Twitter and YouTube as they traveled to 14 cities to screen thousands of people for COPD.

53. The celebrities involved “Tweeted” to update followers of their location and the DRIVE4COPD initiative, creating an online buzz .

54. Results: The campaigns initiatives were extremely successful resulting in more than 27,000 people completing the validated five-question screener available on the website (DRIVE4COPD.com).Sources: Facebook, Twitter, Flickr, DRIVE4COPD.com, MM&M

56. Solution: Old Spice launched a series of YouTube videos featuring Isaiah Mustafa (the Old Spice man), based off of their TV campaign.

57. Old Spice had been marketing through Twitter, YouTube and Facebook where many people (celebrities included) tweeted or commented about the TV commercials.

58. Old Spice collected peoples questions and responses across various social media sites and launched a video shoot where the shirtless old Spice guy answered questions and responded to comments through creating various YouTube videos.

59. Results: Old Spice’s social media campaign went viral and was extremely successful.

60. The commercials that have run since February 2010 have been viewed over 30 million times.

61. Old Spice now has 90,000 Twitter followers.

62. Old Spice provided data stating that after the online response videos sales increased 107%. Sources: Facebook, Twitter, AdWeek, Old Spice, Mashable