The economy sputtered along last year, challenging every organization. However, there were some genuine pockets of growth online, both in terms of users and revenue. This webinar reviews the 2009 trends and outlines our forecast for 2010

1. 2010 Sales and Distribution Internet Trends

2. Agenda Overview Baseline Trends Trends per channel 2010 Outlook Action items

3. The Big Myth – There is not “One Internet” There are groups of distinct sites and systems. Each has their own group of competitors, sites, and systems. They ARE NOT searchable or accessible from one spot.

4. 2009 Internet Revenue by Distribution Point Source: Yeoman study of US Dept of Commerce, IDC, & Gartner stats for product sales. Does NOT include advertising related revenue.

5. Traditional Sales & Distribution Model

6. Internet Delivery not consistent

7. 2010 Internet Challenge Mfg tend to rely on downstream sales channel for bulk of Internet Delivery No vetting of different options Assumption partners are there Less quality control No monitoring of changes If you go direct Need to be able to manage distribution conflicts Need ongoing cost / benefit analysis Need to prioritize across all platforms

8. The Basics – Core Internet Trends Speed Increase Cost Decreases End User Behavior Search Landscape

9. The Basics - Speed Avg connection speed increased 18% in 2009 Key to any new options Provides base platform for growth

10. The Basics - Cost Fierce Competition across all segments in 2009 No meltdown like 2000 Larger players expanded footprints (and silo’d themselves more) Amazon, Ariba, Alibaba, Affiliates….. Open Source took a new twist Became a core building block for cloud services Lower cost integration points

11. The Basics - Search Landscape Rise of Bing Early signs are more B2B users Bing/Yahoo merge 2010 Major changes in Google engines coming in 2010 Speed Matters Quality Design Matters Regularly updates Matter Collaborated usages and sharing matters

12. The Basics - Customers Behavior continues to evolve Smarter searching – 9% increase in longer search teams Smarter shopping – 13% increase in pricing engine usage More collaboration – not just consumer sites

13. The Basics – Customers

14. Understand Social Network “Boom” Overshadows other growth Higher usage, but still lowest unique visitors Creates new channel for sales, support, & mktg

15. The Basics – Core Internet Trends Better performance of next generation apps Lower cost to implements Willingness to engage online Core engines changing to reflect influx of data Speed Increase Cost Decreases End User Behavior Search Landscape

16. Top 10 Trends for Sales/Distribution Static Site Decline: Rise in next generation collaboration options on main sites, especially chat and collaboration New Search: Required Re-Tooling of site based on new search drivers Proliferation of product info online (whether you like it or not) The Amazon Influence: Easier access to key ecommerce systems

19. Regulated Industries

22. Deeper customer / competitor knowledge

24. Direct Sites

25. E-Tailers

26. B2B / Supply Chain

27. Referral Systems

28. Auction Sites

29. Knowledge/Content Systems

30. Social Networking

31. Next steps for you….. Where are your customers? The three P’s Where are you? Figure out how to get there Direct Existing Channel Track and monitor all relevant spots Build up analysis skills Take action info@yeomantechnologies.com