My Istra
The Simple, Multi Screen
End User App
Centile Customer Days
26th September 2013

Emmanuel Roubion
Apps Team Leade...
Agenda
1. Why focusing on end user app?
2. User Experience
3. So many devices…

4. Simplification
Why Focusing
on End User
App?
One true reason
Key Metric

User Volume: everyone goal
Attraction
Retention

Everything has to be simple

Make them feel they’re in
control!
User
Experience
User Experience

What is UX ?
User Experience
User Experience
User Experience
User Experience
UX Approach
Identifying the most important features
(data, actions) and bring them to the front.
Make software for “ordina...
Don’t make the user think!
Don’t make the user think!
UX is hard to get right
My prefered quote!
Don’t ask developers…
A hand in hand project
Analysis…
The result…
So many
devices…
So many devices…
Post-PC era…
Wearable Era… (Seriously?)
Mobile OS
Mobile OS
A specific app for each?
Too many skills!
Too much effort!
Unmaintanable over time!
We have to be smarter…
So what about choosing…
How ?
Why?

Reasons
#1 Cross Browsers
#2 Cross-Desktop
#3 Cross Mobiles
(Even next mobile OS…)
#4 App Store
#5 Responsive
“Responsive web design is
a approach aimed at crafting web
sites to provide an optimal viewing
experience ac...
Let’s see…
Simplification
Multiplicity
Multiplicity
App Multiplicity

XPad

MyIstra

Switchboard
One App to rule them all
Multiplicity
One App
How to unify?

XPad

MyIstra

Switchboard
Illustrations
One App is one…
Name
Entry point
Consistent UI
Adapts to users rights
One App is
Recap
My Istra
Thanks!

http://www.centile.com
Credits / Photos
4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx)
5. Nowy szeryf, via Wikimedia C...
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
My Istra : The Simple, Multi Screen End User App for Istra
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My Istra : The Simple, Multi Screen End User App for Istra

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A - visual - presentation about our Unified Communication HTML5 webapp "myIstra" for smartphones, tablets and PC.

Explains Why & How it has to be Simple and Multi-screens (hint: its for the people!)

Works only with our Istra Unified Communication platform (http://www.centile.com)

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My Istra : The Simple, Multi Screen End User App for Istra

  1. 1. My Istra The Simple, Multi Screen End User App Centile Customer Days 26th September 2013 Emmanuel Roubion Apps Team Leader Product Manager
  2. 2. Agenda 1. Why focusing on end user app? 2. User Experience 3. So many devices… 4. Simplification
  3. 3. Why Focusing on End User App?
  4. 4. One true reason
  5. 5. Key Metric User Volume: everyone goal
  6. 6. Attraction
  7. 7. Retention Everything has to be simple Make them feel they’re in control!
  8. 8. User Experience
  9. 9. User Experience What is UX ?
  10. 10. User Experience
  11. 11. User Experience
  12. 12. User Experience
  13. 13. User Experience
  14. 14. UX Approach Identifying the most important features (data, actions) and bring them to the front. Make software for “ordinary” people:  with human language  hiding technology / engineering worlds
  15. 15. Don’t make the user think!
  16. 16. Don’t make the user think!
  17. 17. UX is hard to get right
  18. 18. My prefered quote!
  19. 19. Don’t ask developers…
  20. 20. A hand in hand project
  21. 21. Analysis…
  22. 22. The result…
  23. 23. So many devices…
  24. 24. So many devices…
  25. 25. Post-PC era…
  26. 26. Wearable Era… (Seriously?)
  27. 27. Mobile OS
  28. 28. Mobile OS
  29. 29. A specific app for each? Too many skills! Too much effort! Unmaintanable over time! We have to be smarter…
  30. 30. So what about choosing…
  31. 31. How ?
  32. 32. Why? Reasons
  33. 33. #1 Cross Browsers
  34. 34. #2 Cross-Desktop
  35. 35. #3 Cross Mobiles
  36. 36. (Even next mobile OS…)
  37. 37. #4 App Store
  38. 38. #5 Responsive “Responsive web design is a approach aimed at crafting web sites to provide an optimal viewing experience across a wide range of devices (from mobile phones to desktop computer monitors).”
  39. 39. Let’s see…
  40. 40. Simplification
  41. 41. Multiplicity
  42. 42. Multiplicity
  43. 43. App Multiplicity XPad MyIstra Switchboard
  44. 44. One App to rule them all
  45. 45. Multiplicity
  46. 46. One App
  47. 47. How to unify? XPad MyIstra Switchboard
  48. 48. Illustrations
  49. 49. One App is one… Name Entry point Consistent UI Adapts to users rights
  50. 50. One App is
  51. 51. Recap
  52. 52. My Istra
  53. 53. Thanks! http://www.centile.com
  54. 54. Credits / Photos 4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx) 5. Nowy szeryf, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Vumeters-audio-5.1.png) 6. Zureks, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Horseshoe_magnet_by_Zureks.jpg) 10/11/12. Eric Burke (http://bluemediaboutique.wordpress.com/tag/eric-burke/) 16. Smashing Magazine (http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-designoverview-tools-and-resources/) 17. Jared Uffenorde (http://uffenorde.com/ux/user-experience-quotes/) 18/31/48. ed_needs_a_bicycle, via Flickr (http://www.flickr.com/photos/omcoc/6751047205/) 27. Jorge Correa, via Flickr (http://www.flickr.com/photos/jorgecorrea/4359779134/) 30. Securedge Networks (http://www.securedgenetworks.com/secure-edge-networks-blog/bid/78530/4-Tips-forBYOD-on-School-Wireless-Networks) 34. John W. Mauchly on the Eniac (http://www.comtechblog.com/introduction-of-computer/) 35/36. W3C (http://www.w3.org/html/logo/) 41. CommsMEA (http://www.commsmea.com/11885-mobile-apps-market-to-hit-52-billion-by-2016/) 49. Lord of the Ring - (c) All Rights Reserved Warner Bros. / New Line Cinemas

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