Indrani Medhi ‘ Slumdog’ Jamal wants to send money to his lady love Latika He has a million rupees, but NO bank account
Mobile Banking
Who is the Technology Review Audience? Illiterate– does not know to use non-voice functions on the phone UI– Text heavy, c...
Technology and Innovation: Who is the Technology Review Audience? Text-Free UIs  are design guidelines for Computer Human ...
Ethnographic Design Process Who is the Technology Review Audience? India Philippines South Africa 450 subjects, 400+ hours...
Design Principles Who is the Technology Review Audience? No text, but numbers are okay Extensive use of hand-drawn, semi-a...
Text-Free Phone UIs Who is the Technology Review Audience?
Text-Free PC UI Who is the Technology Review Audience?
Usability test results Who is the Technology Review Audience? <ul><li>Text-Free UI designs strongly preferred over standar...
Current work <ul><li>Thank You </li></ul><ul><li>Indrani Medhi </li></ul><ul><li>Microsoft Research India </li></ul><ul><l...
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Indrani TR35 short

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Indrani TR35 short

  1. 1. Indrani Medhi ‘ Slumdog’ Jamal wants to send money to his lady love Latika He has a million rupees, but NO bank account
  2. 2. Mobile Banking
  3. 3. Who is the Technology Review Audience? Illiterate– does not know to use non-voice functions on the phone UI– Text heavy, complex navigation
  4. 4. Technology and Innovation: Who is the Technology Review Audience? Text-Free UIs are design guidelines for Computer Human Interfaces that would allow any non-literate person on first contact with a PC or mobile phone to immediately realize useful interaction with minimal or no assistance.
  5. 5. Ethnographic Design Process Who is the Technology Review Audience? India Philippines South Africa 450 subjects, 400+ hours in the field
  6. 6. Design Principles Who is the Technology Review Audience? No text, but numbers are okay Extensive use of hand-drawn, semi-abstracted cartoons Voice annotation in the local language Aggressive mouse-over functionality A consistent help feature Looping full-context video dramatizing the purpose and mechanism of the application
  7. 7. Text-Free Phone UIs Who is the Technology Review Audience?
  8. 8. Text-Free PC UI Who is the Technology Review Audience?
  9. 9. Usability test results Who is the Technology Review Audience? <ul><li>Text-Free UI designs strongly preferred over standard text-based UIs </li></ul><ul><li>First-time, non-literate users, in fact, able to navigate through Text-Free UIs meaningfully </li></ul>
  10. 10. Current work <ul><li>Thank You </li></ul><ul><li>Indrani Medhi </li></ul><ul><li>Microsoft Research India </li></ul><ul><li>[email_address] </li></ul><ul><li>http://research.microsoft.com/en-us/people/indranim/default.aspx </li></ul><ul><li>Pilot projects </li></ul><ul><li>Design of UIs vis-à-vis cognitive capacities of low-literate users </li></ul>

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