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2008 Tribalization Of Business Study Final
This document summarizes a 2008 study by Deloitte, Beeline Labs, and the Society for New Communications Research on using communities and social networks to drive transformational change in businesses. The study surveyed over 140 company officials who actively use communities and found that communities can be leveraged to better understand employee dynamics and drive organizational change. It provides an overview of the study's findings on the dynamics of communities and a quick summary of the results.
