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sharing in-a-device-first-world-modeveast-presentation
- 1. Sharing Device-First Content with The World @sshadmand #modeveast
- 2. Introduction
- 3. Me Co-founder of Socialize, a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of AppMakr.com, DIY website for building 100% native apps Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
- 4. ShareThis ShareThis is the largest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS
- 5. The Market Where the market headed and what is the potential.
- 14. Channels The infrastructure to manage the connections
- 15. Channels +14% Weekday 5PM for Retweets 1-3PM for clicks 79% More likely to use Multiple times a day
- 16. Channels +32% Weekdays 1PM for Shares 3PM for clicks 78% of users access FB on mobile
- 17. Channels Thurs./Sat. 2-4PM 8-11PM 300% More likely to use post on mobile
- 19. Feeding the beast Pushing more and more data to the channels.
- 20. Tablets 45% adoption growth yearover-year Data growth 118%
- 21. Smartphones and Featurephones 21% adoption growth yearover-year Data growth 81%
- 22. Wearables 300% Growth in Sales in 2012 wearables sold 8.3M 64M sold within 4 years
- 23. TVs, Cameras, and Consoles 50% tablets and phones used with TV internet connected TVs 307M
- 24. Bikes, Vehicles, and Bikes 50% cars connected by 2015 Nest Thermostats Shipped per month 40K
- 25. Machine to Machine Modules 5% internet enabled Annual Growth 36% 89% data growth
- 26. ReThink the Share Not just P2P
- 27. Active Sharing
- 28. Passive Sharing
- 31. Sharing What does sharing mean in a device saturated world.
- 32. Web Share
- 33. Mobile Web Share
- 34. Mobile: OS Level
- 36. Deep Linking URL
- 37. Deeplinking
- 38. The Multiverse: Linking to Apps
- 39. Mobile: Custom
- 40. Emailers
- 41. Notifications
- 42. Wearables
- 44. Consoles
- 45. Bridge Gaps A story now spans devices and their inherent interfaces, how do you play nice.
- 46. Bridge Gaps ● Cookies aren’t guaranteed ● Either are device IDs ● Different IDs across devices ● Interfaces won’t match ● Content may not live on web
- 47. What to Share
- 48. Help your users help you Don’t be afraid to ask
- 49. Help your users help you Minesweeper Reloaded
- 50. Help your users help you Give them something to talk about
- 51. Help your users help you
- 52. Help your users help you
- 53. Make Sharing Easy Don't create unnecessary roadblocks
- 54. Make Sharing Easy Native Single Sign On Web Module Authentication