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sharing in-a-device-first-world-modeveast-presentation
This document discusses the growing landscape of device-first content sharing. It notes that ShareThis reaches over 211 million people across 120 social channels on 2.4 million websites. It then examines trends in social media usage and growth in devices like smartphones, tablets, wearables and connected home devices. The document advocates rethinking the concept of sharing beyond just person-to-person to incorporate different types of active, passive and machine-to-machine style sharing across multiple devices and platforms. It also discusses challenges around linking content across different interfaces and devices and the need to make sharing easy for users.
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- 1. Sharing Device-First Content withThe World @sshadmand #modeveast
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- 3. Me Co-founder of Socialize,a social mobile SDK, recently acquired by ShareThis, Inc Co-founder of AppMakr.com, DIY website for building 100% native apps Co-founder of PointAbout, a mobile consulting company, acquired by 3 Pillars Global. Developed apps for enterprise customers
- 4. ShareThis ShareThis is thelargest sharing platform reaching 211 million people over 120 social channels on 2.4 MM sites. That’s 95% of the web! 2.4MM PUBLISHERS 85% OF ONLINE AUDIENCE 120 SOCIAL CHANNELS
- 5. The Market Where themarket headed and what is the potential.
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- 14. Channels The infrastructure tomanage the connections
- 15. Channels +14% Weekday 5PM forRetweets 1-3PM for clicks 79% More likely to use Multiple times a day
- 16. Channels +32% Weekdays 1PM forShares 3PM for clicks 78% of users access FB on mobile
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- 19. Feeding the beast Pushing moreand more data to the channels.
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- 21. Smartphones and Featurephones 21% adoptiongrowth yearover-year Data growth 81%
- 22. Wearables 300% Growth in Sales in2012 wearables sold 8.3M 64M sold within 4 years
- 23. TVs, Cameras, andConsoles 50% tablets and phones used with TV internet connected TVs 307M
- 24. Bikes, Vehicles, andBikes 50% cars connected by 2015 Nest Thermostats Shipped per month 40K
- 25. Machine to MachineModules 5% internet enabled Annual Growth 36% 89% data growth
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- 31. Sharing What does sharingmean in a device saturated world.
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- 38. The Multiverse: Linkingto Apps
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- 45. Bridge Gaps A storynow spans devices and their inherent interfaces, how do you play nice.
- 46. Bridge Gaps ● Cookiesaren’t guaranteed ● Either are device IDs ● Different IDs across devices ● Interfaces won’t match ● Content may not live on web
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- 48. Help your usershelp you Don’t be afraid to ask
- 49. Help your usershelp you Minesweeper Reloaded
- 50. Help your usershelp you Give them something to talk about
- 51. Help your usershelp you
- 52. Help your usershelp you
- 53. Make Sharing Easy Don'tcreate unnecessary roadblocks
- 54. Make Sharing Easy NativeSingle Sign On Web Module Authentication
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