Leanconf 201: growth hacking quick wins by mattan griffel

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There are a lot of things you could be doing (or at least testing) that you probably aren't. Instead of talking about a lot of theory, Mattan is going to cover a bunch of ideas for what you should be doing and why. We'll also cover some interesting case studies from companies to see what worked and what didn't.

Marketing Technology Business

GROWTH HACKING
QUICK WINS
11 THINGS YOU SHOULD BE DOING (BUT PROBABLY AREN’T)
@MATTANGRIFFEL

FUCK THAT. LET’S TALK
ABOUT SILVER BULLETS.

“How likely are you to recommend our company
to a friend or colleague?”

USE PAID ADS TO
TEST HEADLINES /
IMAGES3

BOTH HAVE:
Headline
Body copy
Image
Call to Action

PRO TIP: USE TARGETING TO
TEST DEMOGRAPHICS

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PAGES YOU DON’T WANT VISITORS TO GO.
INCLUDING “ABOUT US” “OUR MISSION”
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29
EXPERIMENTAL!

(BONUS!) TRY THE OPPOSITE OF
EVERYTHING I JUST TOLD YOU

mattan@onemonth.com
(Get 25% off only for the next hour
at onemonth.com/leanconf)

THE LEAN
MARKETING
FRAMEWORK
Acquisition
Activation
Retention Referral
Revenue

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