The document summarizes demographic trends in the United States between 2000-2010. It states that Americans over 50 years old will rise 30% during this period, while Asian and Hispanic populations are the fastest growing segments. It also notes that the Baby Boomer generation is the most educated generation ever, and the fastest growing household type is headed by a woman with no man present.

2.  Between 2000-2010 Americans 50 years &Between 2000-2010 Americans 50 years &
older will rise 30%older will rise 30%
 Asian & Hispanic populations are the fastestAsian & Hispanic populations are the fastest
growing segments in the USgrowing segments in the US
 Baby Boomer generation is the mostBaby Boomer generation is the most
educated generation evereducated generation ever
 Fastest growing household is headedFastest growing household is headed
by a woman w/ no man presentby a woman w/ no man present

3. NeedsNeeds
&&
WantsWants
MarketMarket
OpportunityOpportunity

5. ALL PRODUCTS HAVE A LIFE LIKE US!ALL PRODUCTS HAVE A LIFE LIKE US!
THEREFORE,THEREFORE,
ALL PRODUCTS AREALL PRODUCTS ARE BORNBORN & WILL& WILL DIEDIE

6.  the amount ofthe amount of
sales that asales that a
companycompany
controls withincontrols within
it’s industryit’s industry

7. Athletic Shoes: MarketAthletic Shoes: Market
ShareShare
 1 million pair of shoes1 million pair of shoes
are sold in Americaare sold in America
every year…every year…
 NikeNike 300,000300,000
 ReebokReebok 250,000250,000
 AdidasAdidas 150,000150,000
 FilaFila 100,000100,000
 ConverseConverse 200,000200,000
Nike
Reebok
Adidas
Fila
Converse

9. What’s important toWhat’s important to
today’s consumer?today’s consumer?
Convenience
Access
Quality
Service

10. Secondary Data:
Primary Data:

11. 6 Step Process:
Step 1: Define Your Question
Step 2: Select a Research Method
Step 3: Collect Data
Step 4: Analyze Data
Step 5: Draw Conclusions
Step 6: Present your findings

12. WHAT BUSINESS IDEA WILL YOU PERSUE?
Develop charts/ graphs that tell the story of
your market research…

15. CONSIDER:CONSIDER:
Disposable Income
Niche Marketing

16. -Population of your Community-Population of your Community (Surrounding Community)(Surrounding Community)
-Relationship to Other Football Teams-Relationship to Other Football Teams
-Relationship to Competition for Entertainment $-Relationship to Competition for Entertainment $
--Age -Race -Marital Status -Education Level -Gender -Religion -IncomeAge -Race -Marital Status -Education Level -Gender -Religion -Income
(Disposable)(Disposable)
Thoughts, Attitudes, Feelings, Interests, HobbiesThoughts, Attitudes, Feelings, Interests, Hobbies