SlideShare a Scribd company logo
1 of 9
Chapter 3.2 The Economy and Marketing
What have you heard about our ‘economy’ lately?
Economic Measurements A healthy economy has 3 goals Increase productivity Decrease unemployment Maintain stable prices Nations routinely use measurements to determine their economic strength
Productivity Is output per worker measure over specific time period Business cans increase productivity by Investing (in new equipment or facilities) Provide employee training Reduce # of workforce and increase responsibilities *specialization & division of    labor are key  (think assembly line)*
Gross Domestic Product (GDP) Output of goods and services produced by labor and property  Made up of: Gov’t spending Personal spending Net exports of goods and services Change in business inventories
Standard of Living Measurement of the amount and quality of goods and services that a nation’s people have Reflects quality of life
Inflation Rate Refers to rising prices (low = 1-5% per year is good)  Money looses value when inflation gets too high Gov’t  tries to control this 2 Measures:  Consumer Price Index (CPI) :  measures change in price over period of time for some 400 retail goods used  (“cost of living index”) Producer Price Index (PPI):  Measures wholesale price levels
Unemployment Rate All nations chart this The higher the unemployment rate the greater the chance of economic slowdown
Recession vs. Depression Depression Recession Period of prolonged recession Nearly impossible to find a job Businesses forced to shut down Low spending Results in poverty Period of economic slowdown Lasts 2 quarters or 6 months Consumers spend less $ Companies reduce workforce Future plans for spending are put on hold

More Related Content

What's hot

Consumer Price Index and Wholesale Price Index
Consumer Price Index and Wholesale Price IndexConsumer Price Index and Wholesale Price Index
Consumer Price Index and Wholesale Price IndexLekshmiNathB
 
Consumer Price Index @ Economics
Consumer Price Index @ EconomicsConsumer Price Index @ Economics
Consumer Price Index @ Economicstessie t. sagadraca
 
Whole sale price index
Whole sale price indexWhole sale price index
Whole sale price indexGeorgeGidudu
 
Consumer price index number
Consumer price index numberConsumer price index number
Consumer price index numberHasnain Baber
 
Consume Price Index & Inflation Rate in Pakistan
Consume Price Index & Inflation Rate in PakistanConsume Price Index & Inflation Rate in Pakistan
Consume Price Index & Inflation Rate in PakistanFaisal Basra
 
Econ 2 5 minute guide
Econ 2 5 minute guideEcon 2 5 minute guide
Econ 2 5 minute guideEconSolutions
 
Economic efficiency market_failure
Economic efficiency market_failureEconomic efficiency market_failure
Economic efficiency market_failuremattbentley34
 
Introduction To Microeconomics - Class 12
Introduction To Microeconomics - Class 12Introduction To Microeconomics - Class 12
Introduction To Microeconomics - Class 12AnjaliKaur3
 

What's hot (20)

Cpi wpi and iip
Cpi wpi and iipCpi wpi and iip
Cpi wpi and iip
 
Consumer Price Index
Consumer Price IndexConsumer Price Index
Consumer Price Index
 
Macroeconomic Models
Macroeconomic ModelsMacroeconomic Models
Macroeconomic Models
 
managerial economy
managerial economymanagerial economy
managerial economy
 
Consumer Price Index and Wholesale Price Index
Consumer Price Index and Wholesale Price IndexConsumer Price Index and Wholesale Price Index
Consumer Price Index and Wholesale Price Index
 
Consumer Price Index @ Economics
Consumer Price Index @ EconomicsConsumer Price Index @ Economics
Consumer Price Index @ Economics
 
Ppt on wpi cpi
Ppt on wpi cpiPpt on wpi cpi
Ppt on wpi cpi
 
Industrial economics
Industrial economicsIndustrial economics
Industrial economics
 
Whole sale price index
Whole sale price indexWhole sale price index
Whole sale price index
 
Index number
Index numberIndex number
Index number
 
Inflation measuring
Inflation measuringInflation measuring
Inflation measuring
 
Consumer price index number
Consumer price index numberConsumer price index number
Consumer price index number
 
Wpi
WpiWpi
Wpi
 
Consume Price Index & Inflation Rate in Pakistan
Consume Price Index & Inflation Rate in PakistanConsume Price Index & Inflation Rate in Pakistan
Consume Price Index & Inflation Rate in Pakistan
 
Vocab
VocabVocab
Vocab
 
Econ 2 5 minute guide
Econ 2 5 minute guideEcon 2 5 minute guide
Econ 2 5 minute guide
 
Consumer Price Index
Consumer Price IndexConsumer Price Index
Consumer Price Index
 
Economic efficiency market_failure
Economic efficiency market_failureEconomic efficiency market_failure
Economic efficiency market_failure
 
Inflation
InflationInflation
Inflation
 
Introduction To Microeconomics - Class 12
Introduction To Microeconomics - Class 12Introduction To Microeconomics - Class 12
Introduction To Microeconomics - Class 12
 

Viewers also liked (10)

Chap002
Chap002Chap002
Chap002
 
Peran agama menyikapi narkoba
Peran agama menyikapi narkobaPeran agama menyikapi narkoba
Peran agama menyikapi narkoba
 
Chapter 07 presentation
Chapter 07 presentationChapter 07 presentation
Chapter 07 presentation
 
Chap009 3
Chap009 3Chap009 3
Chap009 3
 
Mankiew chapter 8
Mankiew chapter 8Mankiew chapter 8
Mankiew chapter 8
 
2 Mkt segment & Rsch
2  Mkt segment & Rsch2  Mkt segment & Rsch
2 Mkt segment & Rsch
 
Economics c03l03-gdp
Economics c03l03-gdpEconomics c03l03-gdp
Economics c03l03-gdp
 
Chapter 07 presentation
Chapter 07 presentationChapter 07 presentation
Chapter 07 presentation
 
Micro ch10-presentation
Micro ch10-presentationMicro ch10-presentation
Micro ch10-presentation
 
Mankiw chp.8
Mankiw chp.8Mankiw chp.8
Mankiw chp.8
 

Similar to The economy and marketing

Unit 4 na student version
Unit 4 na student versionUnit 4 na student version
Unit 4 na student versionNick Allgyer
 
Presentation On Inflation#
Presentation On Inflation#Presentation On Inflation#
Presentation On Inflation#kannan_arivalan1
 
Intro to Macroeconomics
Intro to MacroeconomicsIntro to Macroeconomics
Intro to Macroeconomicsmscuttle
 
Intro to Macroeconomics
Intro to MacroeconomicsIntro to Macroeconomics
Intro to Macroeconomicsmscuttle
 
Introduction to macroeconomics
Introduction to macroeconomicsIntroduction to macroeconomics
Introduction to macroeconomicsCRYSLER TUMALE
 
Measuring The Cost of living
Measuring The Cost of livingMeasuring The Cost of living
Measuring The Cost of livingdjalex035
 
Economic measurement(1)
Economic measurement(1)Economic measurement(1)
Economic measurement(1)yacub13
 
I2B Chapter Six - Assessing Economic Conditions.pptx
I2B Chapter Six - Assessing Economic Conditions.pptxI2B Chapter Six - Assessing Economic Conditions.pptx
I2B Chapter Six - Assessing Economic Conditions.pptxTariqRehmani3
 
Stone ch16 lecture_powerpoints
Stone ch16 lecture_powerpointsStone ch16 lecture_powerpoints
Stone ch16 lecture_powerpointsKelly Giles
 
Inflation In India
Inflation In IndiaInflation In India
Inflation In IndiaAAfraz
 
Intro to Business - Chapter 2
Intro to Business - Chapter 2Intro to Business - Chapter 2
Intro to Business - Chapter 2Debbie Block
 
290976889-Economics-Unit-2-Revision-Notes 2.pdf
290976889-Economics-Unit-2-Revision-Notes 2.pdf290976889-Economics-Unit-2-Revision-Notes 2.pdf
290976889-Economics-Unit-2-Revision-Notes 2.pdfJadaCameron
 
290976889-Economics-Unit-2-Revision-Notes.pdf
290976889-Economics-Unit-2-Revision-Notes.pdf290976889-Economics-Unit-2-Revision-Notes.pdf
290976889-Economics-Unit-2-Revision-Notes.pdfJadaCameron
 
Currency market analysis assignment
Currency market analysis assignmentCurrency market analysis assignment
Currency market analysis assignmentOz Assignment Help
 
Economic measures1 (1)
Economic measures1 (1)Economic measures1 (1)
Economic measures1 (1)dtabor1
 
Boone 15e student_ppt_ch03
Boone 15e student_ppt_ch03Boone 15e student_ppt_ch03
Boone 15e student_ppt_ch03dmeyeravc
 
Introduction To Macroeconomics
Introduction To MacroeconomicsIntroduction To Macroeconomics
Introduction To Macroeconomicsmscuttle
 

Similar to The economy and marketing (20)

Unit 4 na student version
Unit 4 na student versionUnit 4 na student version
Unit 4 na student version
 
Presentation On Inflation#
Presentation On Inflation#Presentation On Inflation#
Presentation On Inflation#
 
Intro to Macroeconomics
Intro to MacroeconomicsIntro to Macroeconomics
Intro to Macroeconomics
 
Intro to Macroeconomics
Intro to MacroeconomicsIntro to Macroeconomics
Intro to Macroeconomics
 
Introduction to macroeconomics
Introduction to macroeconomicsIntroduction to macroeconomics
Introduction to macroeconomics
 
Measuring The Cost of living
Measuring The Cost of livingMeasuring The Cost of living
Measuring The Cost of living
 
macro economic concepts
macro economic conceptsmacro economic concepts
macro economic concepts
 
Economic measurement(1)
Economic measurement(1)Economic measurement(1)
Economic measurement(1)
 
I2B Chapter Six - Assessing Economic Conditions.pptx
I2B Chapter Six - Assessing Economic Conditions.pptxI2B Chapter Six - Assessing Economic Conditions.pptx
I2B Chapter Six - Assessing Economic Conditions.pptx
 
Stone ch16 lecture_powerpoints
Stone ch16 lecture_powerpointsStone ch16 lecture_powerpoints
Stone ch16 lecture_powerpoints
 
Inflation In India
Inflation In IndiaInflation In India
Inflation In India
 
Intro to Business - Chapter 2
Intro to Business - Chapter 2Intro to Business - Chapter 2
Intro to Business - Chapter 2
 
290976889-Economics-Unit-2-Revision-Notes 2.pdf
290976889-Economics-Unit-2-Revision-Notes 2.pdf290976889-Economics-Unit-2-Revision-Notes 2.pdf
290976889-Economics-Unit-2-Revision-Notes 2.pdf
 
290976889-Economics-Unit-2-Revision-Notes.pdf
290976889-Economics-Unit-2-Revision-Notes.pdf290976889-Economics-Unit-2-Revision-Notes.pdf
290976889-Economics-Unit-2-Revision-Notes.pdf
 
Currency market analysis assignment
Currency market analysis assignmentCurrency market analysis assignment
Currency market analysis assignment
 
Economic measures1 (1)
Economic measures1 (1)Economic measures1 (1)
Economic measures1 (1)
 
National income
National incomeNational income
National income
 
Macro economics
Macro economicsMacro economics
Macro economics
 
Boone 15e student_ppt_ch03
Boone 15e student_ppt_ch03Boone 15e student_ppt_ch03
Boone 15e student_ppt_ch03
 
Introduction To Macroeconomics
Introduction To MacroeconomicsIntroduction To Macroeconomics
Introduction To Macroeconomics
 

More from john3092

9 paper writing stucture
9  paper writing stucture9  paper writing stucture
9 paper writing stucturejohn3092
 
8 Financial Projections
8  Financial Projections8  Financial Projections
8 Financial Projectionsjohn3092
 
7 Promotions- 4 P's
7  Promotions- 4 P's7  Promotions- 4 P's
7 Promotions- 4 P'sjohn3092
 
6 Legal & Ethical
6  Legal & Ethical 6  Legal & Ethical
6 Legal & Ethical john3092
 
3 Competition- Location-Start up
3  Competition- Location-Start up3  Competition- Location-Start up
3 Competition- Location-Start upjohn3092
 
1 Intro to Entrepreneurship
1  Intro to Entrepreneurship1  Intro to Entrepreneurship
1 Intro to Entrepreneurshipjohn3092
 
Promotions Unit
Promotions UnitPromotions Unit
Promotions Unitjohn3092
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cyclejohn3092
 
Elements of Marketing
Elements of MarketingElements of Marketing
Elements of Marketingjohn3092
 
Professional selling
Professional sellingProfessional selling
Professional sellingjohn3092
 
Ch 5 proprietorship & partnerships
Ch 5 proprietorship & partnershipsCh 5 proprietorship & partnerships
Ch 5 proprietorship & partnershipsjohn3092
 
Chapter 02 presentation
Chapter 02 presentationChapter 02 presentation
Chapter 02 presentationjohn3092
 
Ch 1 intro to business
Ch 1 intro to businessCh 1 intro to business
Ch 1 intro to businessjohn3092
 
Ethics & Internat'l Business
Ethics & Internat'l BusinessEthics & Internat'l Business
Ethics & Internat'l Businessjohn3092
 
Ch 1 Intro to business
Ch 1 Intro to businessCh 1 Intro to business
Ch 1 Intro to businessjohn3092
 
Chapter 18 visual merchandising
Chapter 18 visual merchandisingChapter 18 visual merchandising
Chapter 18 visual merchandisingjohn3092
 
Chapter 17.2
Chapter 17.2Chapter 17.2
Chapter 17.2john3092
 
Promotions Ch 17.1
Promotions Ch 17.1Promotions Ch 17.1
Promotions Ch 17.1john3092
 
The World of Marketing
The World of MarketingThe World of Marketing
The World of Marketingjohn3092
 
Economics mktg
Economics mktgEconomics mktg
Economics mktgjohn3092
 

More from john3092 (20)

9 paper writing stucture
9  paper writing stucture9  paper writing stucture
9 paper writing stucture
 
8 Financial Projections
8  Financial Projections8  Financial Projections
8 Financial Projections
 
7 Promotions- 4 P's
7  Promotions- 4 P's7  Promotions- 4 P's
7 Promotions- 4 P's
 
6 Legal & Ethical
6  Legal & Ethical 6  Legal & Ethical
6 Legal & Ethical
 
3 Competition- Location-Start up
3  Competition- Location-Start up3  Competition- Location-Start up
3 Competition- Location-Start up
 
1 Intro to Entrepreneurship
1  Intro to Entrepreneurship1  Intro to Entrepreneurship
1 Intro to Entrepreneurship
 
Promotions Unit
Promotions UnitPromotions Unit
Promotions Unit
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Elements of Marketing
Elements of MarketingElements of Marketing
Elements of Marketing
 
Professional selling
Professional sellingProfessional selling
Professional selling
 
Ch 5 proprietorship & partnerships
Ch 5 proprietorship & partnershipsCh 5 proprietorship & partnerships
Ch 5 proprietorship & partnerships
 
Chapter 02 presentation
Chapter 02 presentationChapter 02 presentation
Chapter 02 presentation
 
Ch 1 intro to business
Ch 1 intro to businessCh 1 intro to business
Ch 1 intro to business
 
Ethics & Internat'l Business
Ethics & Internat'l BusinessEthics & Internat'l Business
Ethics & Internat'l Business
 
Ch 1 Intro to business
Ch 1 Intro to businessCh 1 Intro to business
Ch 1 Intro to business
 
Chapter 18 visual merchandising
Chapter 18 visual merchandisingChapter 18 visual merchandising
Chapter 18 visual merchandising
 
Chapter 17.2
Chapter 17.2Chapter 17.2
Chapter 17.2
 
Promotions Ch 17.1
Promotions Ch 17.1Promotions Ch 17.1
Promotions Ch 17.1
 
The World of Marketing
The World of MarketingThe World of Marketing
The World of Marketing
 
Economics mktg
Economics mktgEconomics mktg
Economics mktg
 

Recently uploaded

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Neo4j
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfjimielynbastida
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Bluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfBluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfngoud9212
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDGMarianaLemus7
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 

Recently uploaded (20)

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Science&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdfScience&tech:THE INFORMATION AGE STS.pdf
Science&tech:THE INFORMATION AGE STS.pdf
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Bluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfBluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdf
 
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptxVulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDG
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 

The economy and marketing

  • 1. Chapter 3.2 The Economy and Marketing
  • 2. What have you heard about our ‘economy’ lately?
  • 3. Economic Measurements A healthy economy has 3 goals Increase productivity Decrease unemployment Maintain stable prices Nations routinely use measurements to determine their economic strength
  • 4. Productivity Is output per worker measure over specific time period Business cans increase productivity by Investing (in new equipment or facilities) Provide employee training Reduce # of workforce and increase responsibilities *specialization & division of labor are key (think assembly line)*
  • 5. Gross Domestic Product (GDP) Output of goods and services produced by labor and property Made up of: Gov’t spending Personal spending Net exports of goods and services Change in business inventories
  • 6. Standard of Living Measurement of the amount and quality of goods and services that a nation’s people have Reflects quality of life
  • 7. Inflation Rate Refers to rising prices (low = 1-5% per year is good) Money looses value when inflation gets too high Gov’t tries to control this 2 Measures: Consumer Price Index (CPI) : measures change in price over period of time for some 400 retail goods used (“cost of living index”) Producer Price Index (PPI): Measures wholesale price levels
  • 8. Unemployment Rate All nations chart this The higher the unemployment rate the greater the chance of economic slowdown
  • 9. Recession vs. Depression Depression Recession Period of prolonged recession Nearly impossible to find a job Businesses forced to shut down Low spending Results in poverty Period of economic slowdown Lasts 2 quarters or 6 months Consumers spend less $ Companies reduce workforce Future plans for spending are put on hold