The document discusses the growing importance of social media and how people are using the internet as an essential tool for finding information. It notes that 94% of internet users search for information online and 70% of people in Spain believe what they read online. It then provides statistics on social media usage, especially Facebook, showing how popular and widely used it has become globally as a communication and engagement platform. It outlines the benefits brands can see from having a presence on Facebook and other social media sites, such as improved communication, engagement, awareness, and business results.

2. People don’t believe in traditional publicity anymore 94% of people who use Internet use it as an essential tool for searching information In Spain 70% of people believe all the information that they read in Internet New Consumer Trends

3. *Study of AGOF (Germany) Internet Users Trends*

4. Internet = Solid Advertising Platform for Cosmetics 73,7% of Internet users are interested in Cosmetics Cosmetics buyers use it for: Buying (18,3%) Searching information (39,9%) 48% of men are already interested in Cosmetics and parfums 78,5% of Internet users seduced by Cosmetics have between 14-49 years old *Study of AGOF (Germany) Internet Users Trends*

5. TRADITIONAL MARKETING vs. SOCIAL ENGAGEMENT

6. Traditional Communication Monologue Unidirectional Push Intrusive

7. Traditional Communication Monologue Unidirectional Push Intrusive Social Media Conversation Bidirectional Permisive Engagement

8. Traditional Social Engagement Social

9. Traditional Social Engagement Social We have two ears and one mouth to listen twice as much as we speak Social Media Principle

10. Traditional Social Engagement Social

11. Traditional Social Engagement Social

12. Traditional Social Engagement Social

13. 2.0 World

14. 2.0 World

15. Content pulled from Social Media

16. Content pulled from Social Media

18. World Map of Social Networks

19. Facebook is the number 1 World Map of Social Networks

20. Facebook users growth August 2008 January 2009 April 2009 July 2009 September 2009 December 2009 February 2010 June 2010 100 million 150 million 200 million 250 million 300 million 350 million 400 million 500 million

21. Facebook compared with countries Facebook USA Russia Japan Germany UK 500 million 308 million 141 million 127 million 81 million 61 million If Facebook was a country it would be the 3th in the World

22. facebook Facebook has more Page Views than the next 100 biggest Web Sites Together

23. The average facebook user Average user has 130 friends About 70% of Facebook users are outside the United States There are more than 100 million active users currently accessing Facebook through their mobile devices *http://www.facebook.com/press/info.php?statistics 50% log on to Facebook in everyday Connected to 60 pages, groups and events Creates 70 pieces of content each month People Activity

24. Age distribution 75% of users are older than 25 82% of users are older than 25

25. Who is in facebook?

26. Who is in facebook?

27. Who is in facebook?

28. Who is in facebook?

29. Who is in facebook?

30. Does facebook work for branding? More than 250.000 websites integrated Top 100 websites have integrated with Facebook

31. Does facebook work for branding? More than 250.000 websites integrated Top 100 websites have integrated with Facebook

32. Does facebook work for branding? More than 250.000 websites integrated Top 100 websites have integrated with Facebook

33. Customers Employees

34. COMPANY FANS Customers Employees

35. COMPANY FANS Customers Employees Communication Interaction BUZZ

36. COMPANY FANS Customers Employees Communication Interaction BUZZ SEGMENTATION BRAND AWARENESS IMPROVE BUSINESS

37. Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business

38. Benefits of a facebook Page Communication Engagement Segmentation Promotion Improve Business Events News Videos Links Discussions … Habits Interests Geography Languages Demographic Brand Awarenness Influence in brands Attendance at events Responses to challenges Increase fans, followers & friends Comments & Number of interactions Customer satisfaction Volume of customer feedback Visitor retention Wiki contributors Suggestions Employees reached (for internal programs)

39. Benefits of a facebook Page Increase Purchase consideration Increase Market share Savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers) Savings generated by enabling customers to connect with each other Costs saved from not spending on traditional media Job applications received

40. IDEAS FOR YOUR FACEBOOK PAGE

41. Interaction

42. Upload your picture Interaction

43. Upload your picture Interaction Opinions & Suggestions

44. Upload your picture Interaction Opinions & Suggestions Sharing Multimedia Material

45. Information about:

46. Events Corporative News Social Commitment Future projects Global Data Newness Information about:

47. Events The largest Make up Party

48. Corporative News

49. Social Commitment

50. Global Data

51. New Products Wrap yourself in seduction The favourite Hollywood Stars Fashion Designer

52. Category Events

54. Who are you talking to?

55. Who are you talking to? Customers Workers Public Profile Private Profile

56. Free Communication Feedback Promotion Brand Awareness Debate Who are you talking to? Customers Workers Public Profile Private Profile

58. Write your name and upload your picture

59. Avon xxx

60. Avon xxx Start writing and following people

61. Avon xxx

62. People interested in your tweets will easily find you

63. People interested in your tweets will easily find you

65. Social Brand Principles

66. Benefits from Social Media INTERACTION ADAPTATION LOYALTY INCREASE SALES