Hkd2 energy empowering consumers via social media_nikki whiteman_which
•
0 likes•334 views
Which? helps empower consumers by connecting them with companies on social media to resolve issues and provide advice. When companies are unable to help customers, Which? will step in on behalf of the consumer, managing expectations and acknowledging problems. This approach has led to positive outcomes, with customers thanking Which? for getting companies to resolve issues that the customers could not on their own.
Report
Share
Report
Share
Download to read offline
Recommended
Testimonials
Shane McGraw and his loan team at The Legacy Group have received positive reviews and recommendations from multiple clients and real estate professionals in the area. Their clients praise Shane for helping them get the best long-term mortgage situation and for working miracles to close difficult transactions on time. Real estate agents thank Shane for his hard work, dedication to clients, and ability to resolve unique issues and make deals come together that others had given up on.
Bad Credit Loans Arrange Swift Money For Borrowers
This document advertises payday loans that can be obtained without faxing and provides same-day cash. It notes that payday loans are a short-term cash option for borrowers with bad credit who need swift funds or urgent money. The loans can help manage credit scores and provide reliable cash when financial status is not good, with funds wired within 24 hours.
From Jesus with Love: Giving to Others
Give to others each day through small acts of kindness like a smile, compliment, listening ear or kind word. Even simple gestures can help spread love and blessings in others' lives. Look for opportunities daily to freely share love, encouragement and help however you can.
Citizenship Coursework
Matt organized a fundraising event in year 7 with his partner to raise money for two charities, the RSPCA and PDSA. Their activity, "Knock the Teacher's Blocks Off", involved throwing tennis balls at bottles with a teacher's face to knock them down and win prizes. They had to get permission from parents and Miss Naish to run the activity at the charity event. While it took work to organize, Matt enjoyed the experience of running the activity and helping to raise money for charity. He learned that with commitment and effort, he could successfully organize activities to benefit others.
Get caught!
This is a program designed as an avenue for better internal relations while increasing positive patron experiences.
Get Caught Giving AAA+++ Customer Service
Presenters: Toby Mayfield, Lisa Moncrief.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
How to give and get the best customer service at your library! We all strive to give the best customer service to our patrons, but what about excellent customer service internally? This program provides tips and tricks to give and receive not just
great customer service but A+++ service for our patrons and coworkers. It covers the importance of maintaining good morale in reference to providing customer service.
Hkd2 energy reputation management through social media_arve overland_h+k
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
Hkd2 energy telling a complicated story_erik haaland_statoil
Statoil selected four media partners to reach targeted audiences: The Economist, Energy Debate, and shale gas in the US. Engagement was highest when content was country-specific, exclusive, linked InMail content to group content like polls, and integrated media partnership content into InMails. InMails saw the highest conversion rates compared to standard messages.
Recommended
Testimonials
Shane McGraw and his loan team at The Legacy Group have received positive reviews and recommendations from multiple clients and real estate professionals in the area. Their clients praise Shane for helping them get the best long-term mortgage situation and for working miracles to close difficult transactions on time. Real estate agents thank Shane for his hard work, dedication to clients, and ability to resolve unique issues and make deals come together that others had given up on.
Bad Credit Loans Arrange Swift Money For Borrowers
This document advertises payday loans that can be obtained without faxing and provides same-day cash. It notes that payday loans are a short-term cash option for borrowers with bad credit who need swift funds or urgent money. The loans can help manage credit scores and provide reliable cash when financial status is not good, with funds wired within 24 hours.
From Jesus with Love: Giving to Others
Give to others each day through small acts of kindness like a smile, compliment, listening ear or kind word. Even simple gestures can help spread love and blessings in others' lives. Look for opportunities daily to freely share love, encouragement and help however you can.
Citizenship Coursework
Matt organized a fundraising event in year 7 with his partner to raise money for two charities, the RSPCA and PDSA. Their activity, "Knock the Teacher's Blocks Off", involved throwing tennis balls at bottles with a teacher's face to knock them down and win prizes. They had to get permission from parents and Miss Naish to run the activity at the charity event. While it took work to organize, Matt enjoyed the experience of running the activity and helping to raise money for charity. He learned that with commitment and effort, he could successfully organize activities to benefit others.
Get caught!
This is a program designed as an avenue for better internal relations while increasing positive patron experiences.
Get Caught Giving AAA+++ Customer Service
Presenters: Toby Mayfield, Lisa Moncrief.
Presented at the Georgia Libraries Conference in Columbus, GA on 10/04/2018.
How to give and get the best customer service at your library! We all strive to give the best customer service to our patrons, but what about excellent customer service internally? This program provides tips and tricks to give and receive not just
great customer service but A+++ service for our patrons and coworkers. It covers the importance of maintaining good morale in reference to providing customer service.
Hkd2 energy reputation management through social media_arve overland_h+k
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
Hkd2 energy telling a complicated story_erik haaland_statoil
Statoil selected four media partners to reach targeted audiences: The Economist, Energy Debate, and shale gas in the US. Engagement was highest when content was country-specific, exclusive, linked InMail content to group content like polls, and integrated media partnership content into InMails. InMails saw the highest conversion rates compared to standard messages.
Hkd2 energy statoil using linked_in_chris pratt_h+k
The document discusses Statoil's use of LinkedIn to raise awareness of its energy innovation work. It notes low awareness of Statoil across stakeholders and markets. Statoil aims to "outsmart" competitors by targeting the "informed elite" through media partnerships and a paid LinkedIn group focused on thought leadership, branded content, and community management to foster discussion and learning around its energy innovation efforts.
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Connecting people through shared interests allows for targeted messaging of over 54,000 followers out of a total audience of 236,000. Linking online behavior and data enables focused outreach to interested individuals. A brief message expresses gratitude for the opportunity to connect audiences.
Hkd2 energy reputation management through social media_arve overland_h+k
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
This document discusses lessons learned from crisis response to oil spills. It highlights the importance of an immediate and integrated response across platforms like social media and news interviews. Issues around media focus and "crisis migration" are also examined. Lessons from the Deepwater Horizon spill emphasized activation on digital channels and being responsive. Coordinated multi-platform protocols are essential for managing global communications during a crisis.
Hkd2 energy navigating rough seas_brendan hodgson_h+k
The document discusses emerging trends impacting corporate reputation in the digital age. It identifies six key trends: 1) Companies using digital channels to directly communicate their story to stakeholders, 2) Managing social media platforms to maximize opportunities and minimize risks, 3) Addressing the "echo chamber effect" and driving meaningful dialogue, 4) The changing nature of crises in the digital world and need for speedy, transparent responses, 5) Breaking down silos between digital and other departments to better engage audiences, and 6) Individual voices gaining more credibility than corporations so empowering employee advocates is important. It emphasizes situational awareness, goals, platform management, risk mitigation and superior execution are needed to succeed with digital reputation strategies.
hkd2 energy_demystifying digital_candace kuss_h+k
This document discusses how digital technology is integrated into various aspects of modern life. It provides examples of how digital media is used at home for entertainment purposes like watching videos, gaming, listening to music, and more. It also outlines how digital technology is used at work for communication, managing finances, and collaborating. The document concludes by noting that technology platforms continue to evolve and discussing the delegate survey for D2 Energy, an intuitive virtual pinboard platform.
Customer Loyalty 'The Art of the Response'
This document provides tips on using social media to build customer loyalty and grow a business. It discusses how brand advocates can drive more sales and traffic than regular customers. It recommends treating social media followers like family by posting valuable content, rewarding loyal members, and making the customer experience a priority. The document also advises responding sincerely to customers using the L.E.A.P. method of listening, empathizing, apologizing, and providing solutions in order to gain trust and loyalty. Examples are given of both good and bad social media responses to customer complaints.
Solution Validation: Concierge MVP - presentation for LSM Amsterdam 2015
Solution Validation: Concierge MVP - presentation for Lean Startup Machine Amsterdam 2015.
PS. if you find the "problem constellation" approach interesting - please email me at daria@ideahackers.nl, I'm preparing an article about it and your feedback is very welcome.
Customer alchemy
1) Complaints should be viewed as opportunities for customer-centered innovation and growth rather than problems.
2) New technologies have empowered customers to publicly share complaints instantly, increasing the importance of timely, positive responses from companies.
3) Businesses that turn complaints into two-way dialogue and proactively address customer pain points can build loyalty and strengthen their brand.
Vulnerable consumers ppt updated
This document outlines guidelines for dealing with vulnerable consumers in direct marketing and telemarketing. It provides an agenda for an event discussing the issue, including presentations from organizations like Rethink Mental Illness and Alzheimer's Society. The guidelines presented provide practical tips for call center staff, such as improving communication techniques, carefully checking understanding before finalizing sales, and considering special procedures for handling calls from vulnerable customers. Next steps discussed include promoting the guidelines to the industry, developing training tools, and getting client feedback to further evolve the guidelines over time.
The slide show
The document discusses how bills are inevitable and constantly increasing in number and cost. It causes financial issues that can ruin families. People pay bills their whole lives and then also have to pay their children's bills if they are still financially dependent. The document suggests finding a service provider that shares profits with customers so that people can get cheaper prices on the same services while also getting rewarded for their loyalty and referrals to the company.
Mary Cate Shares San Francisco
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
PM1 Crowdfunding Challenege - The Results
The document summarizes the results of a crowdfunding challenge in 2012. It provides examples of different organizations' crowdfunding campaigns, including their activities, results, and lessons learned. It also reflects on insights gained around time commitment, planning, sharing resources, and ongoing learning.
Making your own testimonial phone videos
Making your own testimonial phone videosTommi Murshed-Parish - Video Testimonials Jedi, Elevate Your Close Rate
This document provides guidance on creating DIY testimonial videos for small businesses to build trust with potential customers. It recommends asking for client testimonials shortly after completing a job while the positive experience is still fresh. The guide outlines how to film the testimonials, including positioning the camera vertically, giving clients space if they gesture with their hands, and asking questions about how they feel and would recommend the business. It also advises keeping the videos under 90 seconds and editing them together to create a persuasive highlights reel to upload to YouTube and showcase on the business's website and social media channels."How Do You Become More Likeable" by Shawn Hilferty
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Session 3: Understanding the Importance of Audience & Storytelling
This is class material from the 3rd session about understanding the importance of audience and storytelling, for KKI UI.
Nbwa.garrettoshea
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
Session 3 - The New Rules of Marketing and PR
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Content Marketing - Sean Kavanaugh
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
Marketing with Social Media
This document provides tips for using social media for marketing success. It recommends engaging customers by understanding their needs and listening to them on social media. Build your business network on social media to gain new connections and resources. Identify enthusiastic customers as brand ambassadors and "cheerleaders" to promote your business through their social networks. Continually create and share new content across multiple social media platforms like events, videos and customer interactions to gain exposure and new customers. Understand what motivates people to share content by appealing to their desire to look knowledgeable, triggering emotions or memories, and aligning with their social interests and networks.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...
This document provides an overview of how to build a startup company using the Lean methodology and Lean Canvas framework. It begins with an introduction to Lean and explains that the goal is quick experimentation and validated learning rather than elaborate planning. It then introduces the Lean Canvas as a blueprint for startups to map out key elements like the problem being solved, customer segments, solution, revenue model, and metrics. The document walks through filling out each section of the Lean Canvas and emphasizes the importance of validating assumptions and pivoting based on data. It concludes by discussing maintaining an unfair advantage and providing contact information for further resources.
13 Nonprofit Thank You Mistakes to Avoid
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
More Related Content
Viewers also liked
Hkd2 energy statoil using linked_in_chris pratt_h+k
The document discusses Statoil's use of LinkedIn to raise awareness of its energy innovation work. It notes low awareness of Statoil across stakeholders and markets. Statoil aims to "outsmart" competitors by targeting the "informed elite" through media partnerships and a paid LinkedIn group focused on thought leadership, branded content, and community management to foster discussion and learning around its energy innovation efforts.
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Connecting people through shared interests allows for targeted messaging of over 54,000 followers out of a total audience of 236,000. Linking online behavior and data enables focused outreach to interested individuals. A brief message expresses gratitude for the opportunity to connect audiences.
Hkd2 energy reputation management through social media_arve overland_h+k
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
This document discusses lessons learned from crisis response to oil spills. It highlights the importance of an immediate and integrated response across platforms like social media and news interviews. Issues around media focus and "crisis migration" are also examined. Lessons from the Deepwater Horizon spill emphasized activation on digital channels and being responsive. Coordinated multi-platform protocols are essential for managing global communications during a crisis.
Hkd2 energy navigating rough seas_brendan hodgson_h+k
The document discusses emerging trends impacting corporate reputation in the digital age. It identifies six key trends: 1) Companies using digital channels to directly communicate their story to stakeholders, 2) Managing social media platforms to maximize opportunities and minimize risks, 3) Addressing the "echo chamber effect" and driving meaningful dialogue, 4) The changing nature of crises in the digital world and need for speedy, transparent responses, 5) Breaking down silos between digital and other departments to better engage audiences, and 6) Individual voices gaining more credibility than corporations so empowering employee advocates is important. It emphasizes situational awareness, goals, platform management, risk mitigation and superior execution are needed to succeed with digital reputation strategies.
hkd2 energy_demystifying digital_candace kuss_h+k
This document discusses how digital technology is integrated into various aspects of modern life. It provides examples of how digital media is used at home for entertainment purposes like watching videos, gaming, listening to music, and more. It also outlines how digital technology is used at work for communication, managing finances, and collaborating. The document concludes by noting that technology platforms continue to evolve and discussing the delegate survey for D2 Energy, an intuitive virtual pinboard platform.
Viewers also liked (6)
Hkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+k
Similar to Hkd2 energy empowering consumers via social media_nikki whiteman_which
Customer Loyalty 'The Art of the Response'
This document provides tips on using social media to build customer loyalty and grow a business. It discusses how brand advocates can drive more sales and traffic than regular customers. It recommends treating social media followers like family by posting valuable content, rewarding loyal members, and making the customer experience a priority. The document also advises responding sincerely to customers using the L.E.A.P. method of listening, empathizing, apologizing, and providing solutions in order to gain trust and loyalty. Examples are given of both good and bad social media responses to customer complaints.
Solution Validation: Concierge MVP - presentation for LSM Amsterdam 2015
Solution Validation: Concierge MVP - presentation for Lean Startup Machine Amsterdam 2015.
PS. if you find the "problem constellation" approach interesting - please email me at daria@ideahackers.nl, I'm preparing an article about it and your feedback is very welcome.
Customer alchemy
1) Complaints should be viewed as opportunities for customer-centered innovation and growth rather than problems.
2) New technologies have empowered customers to publicly share complaints instantly, increasing the importance of timely, positive responses from companies.
3) Businesses that turn complaints into two-way dialogue and proactively address customer pain points can build loyalty and strengthen their brand.
Vulnerable consumers ppt updated
This document outlines guidelines for dealing with vulnerable consumers in direct marketing and telemarketing. It provides an agenda for an event discussing the issue, including presentations from organizations like Rethink Mental Illness and Alzheimer's Society. The guidelines presented provide practical tips for call center staff, such as improving communication techniques, carefully checking understanding before finalizing sales, and considering special procedures for handling calls from vulnerable customers. Next steps discussed include promoting the guidelines to the industry, developing training tools, and getting client feedback to further evolve the guidelines over time.
The slide show
The document discusses how bills are inevitable and constantly increasing in number and cost. It causes financial issues that can ruin families. People pay bills their whole lives and then also have to pay their children's bills if they are still financially dependent. The document suggests finding a service provider that shares profits with customers so that people can get cheaper prices on the same services while also getting rewarded for their loyalty and referrals to the company.
Mary Cate Shares San Francisco
Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.
PM1 Crowdfunding Challenege - The Results
The document summarizes the results of a crowdfunding challenge in 2012. It provides examples of different organizations' crowdfunding campaigns, including their activities, results, and lessons learned. It also reflects on insights gained around time commitment, planning, sharing resources, and ongoing learning.
Making your own testimonial phone videos
Making your own testimonial phone videosTommi Murshed-Parish - Video Testimonials Jedi, Elevate Your Close Rate
This document provides guidance on creating DIY testimonial videos for small businesses to build trust with potential customers. It recommends asking for client testimonials shortly after completing a job while the positive experience is still fresh. The guide outlines how to film the testimonials, including positioning the camera vertically, giving clients space if they gesture with their hands, and asking questions about how they feel and would recommend the business. It also advises keeping the videos under 90 seconds and editing them together to create a persuasive highlights reel to upload to YouTube and showcase on the business's website and social media channels."How Do You Become More Likeable" by Shawn Hilferty
This document provides tips for businesses on using social media effectively. It discusses how social media allows businesses to listen to customers, respond to their comments, share stories to humanize the brand, be authentic in interactions, provide value through useful content and discounts, engage customers through contests and major events, consistently deliver excitement and surprises, and integrate social media engagement across the customer experience and marketing departments. The key is to make social media interactions focused on customer needs rather than self-promotion and drive engagement through risk-taking, authenticity and value provision.
Session 3: Understanding the Importance of Audience & Storytelling
This is class material from the 3rd session about understanding the importance of audience and storytelling, for KKI UI.
Nbwa.garrettoshea
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
Session 3 - The New Rules of Marketing and PR
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
Content Marketing - Sean Kavanaugh
Content Marketing (presented by Sean Kavanaugh)
Today's Growth Consultant Digital Footprint 2014
November 14-16, 2014 - Day One
Concourse LAX (Los Angeles, CA)
Marketing with Social Media
This document provides tips for using social media for marketing success. It recommends engaging customers by understanding their needs and listening to them on social media. Build your business network on social media to gain new connections and resources. Identify enthusiastic customers as brand ambassadors and "cheerleaders" to promote your business through their social networks. Continually create and share new content across multiple social media platforms like events, videos and customer interactions to gain exposure and new customers. Understand what motivates people to share content by appealing to their desire to look knowledgeable, triggering emotions or memories, and aligning with their social interests and networks.
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...
This document provides an overview of how to build a startup company using the Lean methodology and Lean Canvas framework. It begins with an introduction to Lean and explains that the goal is quick experimentation and validated learning rather than elaborate planning. It then introduces the Lean Canvas as a blueprint for startups to map out key elements like the problem being solved, customer segments, solution, revenue model, and metrics. The document walks through filling out each section of the Lean Canvas and emphasizes the importance of validating assumptions and pivoting based on data. It concludes by discussing maintaining an unfair advantage and providing contact information for further resources.
13 Nonprofit Thank You Mistakes to Avoid
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you think through your thank you process, put some procedures in writing, and get others on board.
7 steps to successful selling
This 7-step guide outlines how to successfully sell products and services. [1] The first step is to build relationships by asking questions, being empathetic, and finding common ground. [2] The second step is to identify customer needs by developing standard questions. [3] The third step is to know your competitive advantages such as what problem your product solves and why your company is different.
True Residual Income Slide Show
This document discusses factors to consider when looking for a business opportunity that can provide residual income. It outlines 12 success factors including having a long track record, financially sound company, strong management, highly consumable products, competitive pricing, and low risk. The goal is to find an opportunity where customers reorder monthly, providing reliable residual income without high personal costs or risk to those involved. Overall, the document advocates analyzing these factors to identify a business with true potential to generate residual income for life.
Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Le...
Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Le...Business Development Institute
The document discusses using social media for customer service. It emphasizes that social media success requires focusing on the customer experience across all channels, not just shutting up loud customers on social media. It also stresses that both a positive company experience driven by good products, customer interactions and employee experience as well as employee passion are needed for social media success based on the formula CE x P. The final messages encourage employees to share customer realities with leadership and use customer stories to drive positive change, and that every employee interaction sends a message about the company.14 Ways to Share Results with Donors
Need creative ideas for how to share results with your donors and other supporters? Look no further than this presentation!
Similar to Hkd2 energy empowering consumers via social media_nikki whiteman_which (20)
Solution Validation: Concierge MVP - presentation for LSM Amsterdam 2015
Solution Validation: Concierge MVP - presentation for LSM Amsterdam 2015
"How Do You Become More Likeable" by Shawn Hilferty
"How Do You Become More Likeable" by Shawn Hilferty
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & Storytelling
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...
How To Build a Company in 60 Minutes (Plus 10 Years to Execute) – A Crash Cou...
Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Le...
Frank Eliason, Citi Presentation - BDI 4/19/12 The Social Customer Service Le...
More from H&K Demystifying Digital
Hkd2 energy twitter_candace kuss_h+k
This document discusses how Twitter can be used for business purposes. It notes that over 45% of tweets now originate from mobile devices. While Twitter was initially used more as a response tool, companies can now use it to correct inaccurate information in real time. When GE launched on Twitter, 91.2% of mentions about the company occurred via Twitter. The document also discusses what types of people and organizations use Twitter, including individuals, brands, governments and journalists. It notes that while 89% of ad agencies plan to spend on Facebook, only 39% plan on Twitter and 18% on Google+.
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...H&K Demystifying Digital
Laurie Smith
lsmith@obriensrm.com
+1 281 606 4745Hkd2 cph nina_hareide-larsen_dn_b nor
This document discusses the launch of an updated version of the DnB NOR banking app for iPhone. It notes that the future is uncertain but that the bank will help discover the future through its digital and social media efforts. The document provides contact information for Nina K. Hareide-Larsen, Head of Social Media at DnB NOR, regarding the new app version.
Hkd2 cph kati_sulin_fazer_taste_sensations
The document describes a typical day for a 33-year-old Finnish woman and the ways she encounters the Fazer brand both online and offline. It details her daily routine from breakfast to late evening and shows how the brand is integrated into her life through products, online content and experiences both on Fazer's website and social media platforms.
Hkd2 cph julia_lahme_blogging_as_a_strategy
The document discusses how to work with bloggers for marketing purposes. It provides background on the history of blogging from the mid-1990s to the present. It notes that individual bloggers have become more culturally important and that people want to know what others think before making purchases. The document advises knowing that each blog is its own media, following content rules, and understanding that freedom and critical consumers benefit bloggers. It provides an example campaign of international blogger outreach for a fashion client that worked across Europe.
Hkd2 cph hanne.danielsen_welcome
This document discusses social media usage statistics, finding that 91% of people have a social media profile, 82% have a profile, and 80% have written an article. The document asks if the reader is social and provides percentages of people with profiles or articles on social media platforms.
Hkd2 cph berit_puggard_tns_demystifying_consumers
Berit Puggaard from TNS Gallup gave a presentation on demystifying consumers in the digital world. She described how the internet has transformed consumers' lives and the consumer journey. Puggaard showed that there are many online and offline touchpoints for brands to connect with consumers, but reaching digital consumers is challenging as receptiveness depends on the consumer's goals for a given task. She concluded by stressing the importance of understanding consumers, ensuring marketing touchpoints work together, and providing utility to consumers in this changing digital landscape.
Hkd2 cph andrew_bleeker_political_campaigning
The document discusses best practices for political campaigning based on Obama's 2008 campaign. It outlines that Obama raised over $500 million online from over 3 million donors and built an email list of over 13 million people. It then lists 5 tips for success: have a goal, build a community, engage and empower supporters, capitalize on moments, and test strategies. It discusses each tip in more detail, focusing on integrating digital strategies, building lists, personalizing the supporter experience, leveraging organic and planned moments, and continually testing and optimizing approaches.
Hkd2 cph wikipedia
This document discusses Wikipedia and companies. It begins with a Rudyard Kipling quote about the six questions of what, where, when, how, why and who. It then addresses each of these questions in relation to engaging with and contributing to Wikipedia. It provides statistics on Wikipedia usage over time. It explains that the Wikipedia community is diverse, though a small percentage of readers actively edit. It outlines guidelines and policies for neutral and unbiased contributions. It offers tips for positively engaging with and improving Wikipedia articles.
Hkd2 cph malene_munkebo
The document discusses best practices for digital communications and crisis management. It emphasizes that listening to users, building connections, maintaining good manners, focusing on quality content, and considering different perspectives are important. It also stresses training digital representatives, aligning social media strategies with overall corporate strategies, setting agendas, understanding user motivations, maintaining a consistent tone of voice, and having policies and trained spokespeople in place to effectively manage potential crises before and as they occur. The overall message is that digital communications require a long-term commitment and integrated approach across communication channels to build trust and manage situations effectively.
15. d2 global andrew bleeker h&k
Organizations are increasingly using digital media for public relations in several ways:
1) To achieve additional business goals like customer service, media relations, and internal collaboration.
2) To provide digital tools for activities like connecting online/offline experiences, conducting everyday tasks, and using apps.
3) To better explain complex concepts using interactive tools and direct communication.
4) To capitalize on moments by mobilizing large numbers of people quickly through social media to generate support, fundraising, and petitions.
Measuring success requires tracking performance against core business goals.
14. d2 case air baltic karlis smiltens
1) The document discusses strategies for driving traffic to a travel website through social media and good content. It emphasizes understanding customers and converting them to sales.
2) Key recommendations include speaking the language of customers by providing useful and meaningful content, understanding online habits, and making calls to action clear.
3) The document also stresses the importance of knowing customers, using social media to test content, highlighting content through design, and experimenting while being responsive to feedback.
11. d2 ignite candace kuss twitter ads
This document summarizes Twitter's advertising products including Promoted Tweets, Promoted Trends, and Promoted Accounts. It notes that Promoted Tweets allow advertisers to highlight tweets to more users, and that Promoted Trends show time- and context-sensitive trends promoted by advertisers. Promoted Accounts suggest additional accounts for users to follow. The document also mentions that Promoted Tweets can now be geo-targeted to specific cities and countries, and questions whether users want ads included in their tweets.
10. d2 wacom
Stefan Kirmse discusses Wacom's social media strategy and key learnings from using platforms like Facebook and YouTube to engage customers. Some tactics that worked well were PR and Facebook collaborations, viral video seeding, and online communities. However, developing engaging, high-quality content over time and connecting social media to the full customer experience were ongoing challenges. Kirmse emphasizes the importance of understanding customers, having a clear message, and adapting the organization to truly embrace social media.
8. d2 platform wikipedia lodewijk
This presentation provides a basic overview of Wikipedia, including:
1) Wikipedia is a collaborative online encyclopedia created by volunteers that aims to share all of human knowledge freely.
2) It started in 2001 and now has over 5 million articles across 300 languages, with 410 million unique visitors per month.
3) Wikipedia is written and edited by volunteers, with over 1.2 million registered users and 10,000 very active editors.
5. d2 ignite crisis david ingle
Social media played a key role in toppling governments during the Arab Spring uprisings through coordination, overcoming obstacles, and remaining operational even during disruptions. Governments must listen to social media, make sense of emerging issues, and be prepared to respond to potential crises that spread online.
4. d2 platform google stephany van willigenburg
This document discusses the growth of mobile technology and provides best practices for mobile website design. It notes that mobile phones now have cameras, GPS, touchscreens and more. The number of mobile subscribers and smartphone sales are growing significantly. It then gives tips for mobile site design such as prioritizing content, using white space, having big buttons, and making conversions easy. Specific recommendations include stripping unnecessary content, using tabs and bullet points, isolating big buttons with spacing, and allowing for one-handed use.
3. d2 ignite stora enso kati sulin
The document discusses how the internet is changing various aspects of society including politics, business, culture, and individuals. It notes that the internet allows NGOs to find global allies, undermines decision makers through social media groups and bloggers breaking censorship. In business, it enables global niche markets, bypassing middlemen, peer-to-peer trust and consumer activism through product boycotts. Culturally, user-created content challenges professional structures and street fashion. For individuals, it changes concepts of time, space and anonymity through self-branding online.
More from H&K Demystifying Digital (20)
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Recently uploaded
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Recently uploaded (20)
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Hkd2 energy empowering consumers via social media_nikki whiteman_which
- 1. Empowering consumers via social media @NikkiWhiteman
- 2. Why? So where does Which? come in?..
- 3. Connecting companies and customers
- 4. Connecting companies and customers STILL waiting on Npower boiler repair Public Want us to get in touch? Public Great, thanks! Public Discussion with Npower Private Thank you so much! Public Npower problem sorted
- 5. Connecting companies and customers
- 6. Connecting companies and customers…
- 8. Stepping in…
- 9. Tips for companies Manage expectations If you can’t fix it, acknowledge it Every customer is equal You can’t win ‘em all You’re human
- 10. Positive outcomes “I can't thank you enough, I doubt I would have got it back for a long time if it hadn't have been for you.” “Thanks for your help had a good result from ****.” “Wow which, you really get things done dont you? Thank you - amazing! **** have been little to no help when i've asked them!”