2. Topics for Discussion
◉ What is an application letter?
◉ Why craft a cover letter?
◉ What are the principles in writing an effective
application letter?
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3. 7 in 10 recruiters
expect to receive an application letter
1/3 or 36% of hiring professionals
start the evaluation process with application letters
83% of HR professionals
think cover letters are essential when making hiring decisions
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5. “
A letter that you write to a
company or organization when
you are applying for a job.
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6. Why craft a cover
letter?
Run that extra mile…Write a cover letter
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7. Why craft a cover letter?
Me vs Others
Cover letter can
differentiate you from
other candidates.
Effort, please
To inform employer
that you’ve put in an
effort in your
application.
100%; Perfect-o!
It explains why
you’re perfect for the
role.
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8. Do’s
• Have a strong opening
statement that makes
clear why you want the
job and what you bring
to the table.
Principles in Application
Letter Writing
Don’ts
• Try to be funny — too
often it falls flat.
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9. Do’s
• Have a strong opening
statement
• Be succinct
• Share an
accomplishment
Principles in Application
Letter Writing
Don’ts
• Try to be funny
• Don’t send a generic
cover letter
• Go overboard with
flattery
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