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Ethics and Culture 
Module 2 
LIS 580: Spring 2006 
Instructor- Michael Crandall
Roadmap 
• What is ethics? 
• Ethics in the workplace 
• Organizational culture and social 
responsibility 
• Diversity in the workplace 
March 30, 2006 LIS580- Spring 2006 2
The Wall Street Journal Workplace- 
Ethics Quiz 
FIGURE 2–1 
Source: Wall Street Journal, 21 October 1999, pp. 81–84. Ethics Officer Association, Belmont, Mass.; Ethics 
Leadership Group, Wilmette, Ill.; surveys sampled a cross-section of workers at large companies and nationwide. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 3
The Meaning of Ethics 
• Ethics 
– The study of standards of conduct and 
moral judgment; also, the standards of right 
conduct. 
• Normative Judgment 
– A comparative evaluation stating or 
implying that something is good or bad, 
right or wrong, or better or worse. 
• Morality 
– A society’s accepted norms of behavior. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 4
G.Dessler, 2003 
Moral Philosophies 
March 30, 2006 LIS580- Spring 2006 5
The Ethical Continuum 
Low High 
FIGURE 2–2 
Source: Source: Michael Boylan, Business Ethics 
(Upper Saddle River, NJ: Prentice Hall, 2001), p. 119. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 6
Ethics and the Law 
• Important Points: 
– Something may be legal but not right 
(ethical) 
– Something may be right (ethical) but not 
legal. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 7
What Influences Ethical 
Behavior At Work? 
Ethical Work 
Behaviors 
Individual 
Factors 
Organizational 
Factors 
Top 
Management 
Ethics Policies 
and Codes 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 8
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 9
Raytheon Company’s Quick 
Ethics Test 
• Is the action legal? 
• Is it right? 
• Who will be affected? 
• Does it fit company values? 
• How will it “feel” afterwards? 
• How will it look in the newspaper? 
• Will it reflect poorly on the company? 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 10
Checklist 2.1 
How to Foster Ethics at Work 
 Emphasize top management’s 
commitment. 
 Publish an ethics code. 
 Establish compliance mechanisms. 
Involve personnel at all levels. 
 Train employees. 
 Measure results. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 11
What Is Organizational Culture? 
• Organizational Culture 
– The characteristic set of values and ways of 
behaving that employees in an organization share. 
• Patterns of Behavior 
– Ceremonial events, written and spoken comments, 
and actual behaviors of an organization’s members 
that create the organizational culture. 
• Values and Beliefs 
– Guiding standards of an organization that affirm 
what should be practiced, as distinct from what is 
practiced. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 12
Components of Organizational 
Culture 
• Signs and Symbols 
– Practices and actions that create and sustain a 
company’s culture. 
• Stories 
– The repeated tales and anecdotes that 
contribute to a company’s culture by illustrating 
and reinforcing important company values. 
• Rites and Ceremonies 
– Traditional culture-building events or activities 
that symbolize the firm’s values and help convert 
employees to these values. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 13
Managers And Social 
Responsibility 
• Social Responsibility 
– The extent to which companies should and do 
channel resources toward improving the quality of 
life of one or more segments of society other than 
the firm’s own stockholders. 
• Managerial Capitalism 
– The classic view is that a corporation’s main 
purpose is to maximize profits for stockholders. 
• Stakeholder Theory 
– Business has a social responsibility to serve all the 
corporate stakeholders affected by its decisions. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 14
FIGURE 2–5 
A Corporation’s Major 
Stakeholders 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 15
Managers And Social 
Responsibility (cont’d) 
• Moral Minimum 
– The idea that corporations should be free to 
strive for profits so long as they commit no 
harm. 
• Stockholders versus Stakeholders? 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 16
How to Improve the Company’s 
Social Responsiveness 
• Corporate Social Audit 
– A rating system used to evaluate a corporation’s 
performance in meeting its social obligations. 
• Whistle-blowing 
– The activities of employees who try to report 
organizational wrongdoing. 
• Social Responsibility Networks 
– Organizations that promote socially responsible 
business practices and help managers to establish 
socially responsible programs. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 17
Managing Diversity 
• Managing Diversity 
– Planning and implementing organizational systems 
and practices to manage people in a way that 
maximizes the potential advantages of diversity 
while minimizing its potential disadvantages. 
– Cultural diversity contributes to improved 
productivity, return on equity, and market 
performance. 
• Diverse 
– Describes a workforce comprised of two or more 
groups, each of which can be identified by 
demographic or other characteristics. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 18
Bases for Diversity 
• Racial and Ethnic 
• Gender 
• Older workers 
• People with disabilities 
• Sexual/affectional orientation 
• Religion 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 19
Barriers in Dealing with Diversity 
• Stereotyping 
– Attributing specific behavioral traits to 
individuals on the basis of their apparent 
membership in a group. 
• Prejudice 
– A bias that results from prejudging someone on 
the basis of the latter’s particular trait or traits. 
• Ethnocentrism 
– A tendency to view members of one’s own 
group as the center of the universe and to view 
other social groups less favorably than one’s 
own. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 20
Barriers in Dealing with Diversity 
(cont’d) 
• Discrimination 
– A behavioral bias toward or against a person 
based on the group to which the person belongs. 
• Tokenism 
– Appointing a small number of minority-group 
members to high-profile positions instead of more 
aggressively achieving full group representation. 
• Gender-Role Stereotyping 
– Usually, the association of women with certain 
behaviors and possibly (often lower-level) jobs. 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 21
Activities Required to Better 
FIGURE 2–7 
Manage Diversity 
G.Dessler, 2003 
March 30, 2006 LIS580- Spring 2006 22
Wrapup 
• Management is part of life in an organizational 
society 
• Knowing how it works can help you achieve 
your goals: personal, professional, and social 
• Ethical and social responsibility is affected by 
managerial actions and inaction 
• Your choices as a manager build an 
organizational culture that reflects your 
decisions and values 
• Take charge to make changes 
March 30, 2006 LIS580- Spring 2006 23
Ghoshal’s Thesis 
March 30, 2006 LIS580- Spring 2006 24
Different Approaches 
March 30, 2006 LIS580- Spring 2006 25
Next Time 
• A week on planning– Tuesday’s topic is 
“decision making” 
– Read Chapter 3 and assigned article 
• First discussion!! Be sure to read the case 
• Think about these questions as you read 
– Why is a decision so hard in this case? 
– What process might have made it easier? 
– Could something have been done earlier in the 
process to avoid the complications? 
– Who should be responsible for the decision? 
– If you had to decide what to do next to resolve this 
problem, how would you go about it? 
March 30, 2006 LIS580- Spring 2006 26

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2

  • 1. Ethics and Culture Module 2 LIS 580: Spring 2006 Instructor- Michael Crandall
  • 2. Roadmap • What is ethics? • Ethics in the workplace • Organizational culture and social responsibility • Diversity in the workplace March 30, 2006 LIS580- Spring 2006 2
  • 3. The Wall Street Journal Workplace- Ethics Quiz FIGURE 2–1 Source: Wall Street Journal, 21 October 1999, pp. 81–84. Ethics Officer Association, Belmont, Mass.; Ethics Leadership Group, Wilmette, Ill.; surveys sampled a cross-section of workers at large companies and nationwide. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 3
  • 4. The Meaning of Ethics • Ethics – The study of standards of conduct and moral judgment; also, the standards of right conduct. • Normative Judgment – A comparative evaluation stating or implying that something is good or bad, right or wrong, or better or worse. • Morality – A society’s accepted norms of behavior. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 4
  • 5. G.Dessler, 2003 Moral Philosophies March 30, 2006 LIS580- Spring 2006 5
  • 6. The Ethical Continuum Low High FIGURE 2–2 Source: Source: Michael Boylan, Business Ethics (Upper Saddle River, NJ: Prentice Hall, 2001), p. 119. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 6
  • 7. Ethics and the Law • Important Points: – Something may be legal but not right (ethical) – Something may be right (ethical) but not legal. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 7
  • 8. What Influences Ethical Behavior At Work? Ethical Work Behaviors Individual Factors Organizational Factors Top Management Ethics Policies and Codes G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 8
  • 9. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 9
  • 10. Raytheon Company’s Quick Ethics Test • Is the action legal? • Is it right? • Who will be affected? • Does it fit company values? • How will it “feel” afterwards? • How will it look in the newspaper? • Will it reflect poorly on the company? G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 10
  • 11. Checklist 2.1 How to Foster Ethics at Work  Emphasize top management’s commitment.  Publish an ethics code.  Establish compliance mechanisms. Involve personnel at all levels.  Train employees.  Measure results. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 11
  • 12. What Is Organizational Culture? • Organizational Culture – The characteristic set of values and ways of behaving that employees in an organization share. • Patterns of Behavior – Ceremonial events, written and spoken comments, and actual behaviors of an organization’s members that create the organizational culture. • Values and Beliefs – Guiding standards of an organization that affirm what should be practiced, as distinct from what is practiced. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 12
  • 13. Components of Organizational Culture • Signs and Symbols – Practices and actions that create and sustain a company’s culture. • Stories – The repeated tales and anecdotes that contribute to a company’s culture by illustrating and reinforcing important company values. • Rites and Ceremonies – Traditional culture-building events or activities that symbolize the firm’s values and help convert employees to these values. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 13
  • 14. Managers And Social Responsibility • Social Responsibility – The extent to which companies should and do channel resources toward improving the quality of life of one or more segments of society other than the firm’s own stockholders. • Managerial Capitalism – The classic view is that a corporation’s main purpose is to maximize profits for stockholders. • Stakeholder Theory – Business has a social responsibility to serve all the corporate stakeholders affected by its decisions. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 14
  • 15. FIGURE 2–5 A Corporation’s Major Stakeholders G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 15
  • 16. Managers And Social Responsibility (cont’d) • Moral Minimum – The idea that corporations should be free to strive for profits so long as they commit no harm. • Stockholders versus Stakeholders? G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 16
  • 17. How to Improve the Company’s Social Responsiveness • Corporate Social Audit – A rating system used to evaluate a corporation’s performance in meeting its social obligations. • Whistle-blowing – The activities of employees who try to report organizational wrongdoing. • Social Responsibility Networks – Organizations that promote socially responsible business practices and help managers to establish socially responsible programs. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 17
  • 18. Managing Diversity • Managing Diversity – Planning and implementing organizational systems and practices to manage people in a way that maximizes the potential advantages of diversity while minimizing its potential disadvantages. – Cultural diversity contributes to improved productivity, return on equity, and market performance. • Diverse – Describes a workforce comprised of two or more groups, each of which can be identified by demographic or other characteristics. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 18
  • 19. Bases for Diversity • Racial and Ethnic • Gender • Older workers • People with disabilities • Sexual/affectional orientation • Religion G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 19
  • 20. Barriers in Dealing with Diversity • Stereotyping – Attributing specific behavioral traits to individuals on the basis of their apparent membership in a group. • Prejudice – A bias that results from prejudging someone on the basis of the latter’s particular trait or traits. • Ethnocentrism – A tendency to view members of one’s own group as the center of the universe and to view other social groups less favorably than one’s own. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 20
  • 21. Barriers in Dealing with Diversity (cont’d) • Discrimination – A behavioral bias toward or against a person based on the group to which the person belongs. • Tokenism – Appointing a small number of minority-group members to high-profile positions instead of more aggressively achieving full group representation. • Gender-Role Stereotyping – Usually, the association of women with certain behaviors and possibly (often lower-level) jobs. G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 21
  • 22. Activities Required to Better FIGURE 2–7 Manage Diversity G.Dessler, 2003 March 30, 2006 LIS580- Spring 2006 22
  • 23. Wrapup • Management is part of life in an organizational society • Knowing how it works can help you achieve your goals: personal, professional, and social • Ethical and social responsibility is affected by managerial actions and inaction • Your choices as a manager build an organizational culture that reflects your decisions and values • Take charge to make changes March 30, 2006 LIS580- Spring 2006 23
  • 24. Ghoshal’s Thesis March 30, 2006 LIS580- Spring 2006 24
  • 25. Different Approaches March 30, 2006 LIS580- Spring 2006 25
  • 26. Next Time • A week on planning– Tuesday’s topic is “decision making” – Read Chapter 3 and assigned article • First discussion!! Be sure to read the case • Think about these questions as you read – Why is a decision so hard in this case? – What process might have made it easier? – Could something have been done earlier in the process to avoid the complications? – Who should be responsible for the decision? – If you had to decide what to do next to resolve this problem, how would you go about it? March 30, 2006 LIS580- Spring 2006 26