This document outlines a business plan scorecard that evaluates key areas of a business plan including: 1. A macro and micro analysis of the business opportunity and competitive landscape. 2. An assessment of the company's strengths, weaknesses, opportunities, and threats as well as consideration of relevant market, competition, social, technology, economic, and political factors. 3. An overview of the company's strategic marketing plan including segmentation, targeting, positioning, and the 4 P's of marketing. The scorecard also examines financial projections, organizational structure, and provides recommendations to improve the overall business plan.