3. Place Strategy
1.
Channel of distribution )
2. Outlets
)

4. (1) ( Wholesale
store )
(2)
Discount store )
(3)
Department store )
(4)
Stand alone
(5) Community
supermarket)
mall )
(6) Minimart
Minimart
(7)
(9)
Convenience store ) Kiosk
) (8)
(10)
Vending machine )
(11) Mail
order )
(12)
Catalog sales )

5. (13) T.V.
Sales )
(14) Direct sales )
(15)
3. (16)
Number of intermediaries )
Intensity of
distribution )
(1)
(2) 3

6. 4.
Market logistics )
Promotion Strategy )
:
:

7. (Packaging Strategy )
1.
Put in )
2.
Put up )
3.
Put away )
6.
4. Prettiness )
5. Pleading )
Positioning )
7.
Personality )
8.
Protection )

9. 1.
2.
3.
4.
5.

10. 8 P's Strategy)
Marketing Mix)
8P’s
IMC)
Long-Term Business)
Segmentation)

11. 8P’s
1. (
oduct Strategy )
2. Price Strategy
3. (
ace Strategy )
4.
omotion Strategy )
5. (
ckaging Strategy )
6.
rsonal Strategy )
7. (
blic Relation Strategy )
8. (
wer Strategy )

12. “
”
The design and management of
seamless, value-added process
across organizational boundaries to
meet the real needs of the end
customer)
(warehouse)

13. 1.
2.
3.Higher productivity
4.
fast operations)
5. Lead Time (
6.
7.
suppliers,
manufacturers, distributors,
customers

14. 
(LOGISTICS
(Logistics management)
MANAGEMENT)
“
”
·
·
·
·

16. Alternative Distribution

17. (KPI)
Supply Chain

18. Supply Chain
Management)