The document discusses strategies for various elements of marketing including the 8 P's strategy, which includes product strategy, price strategy, place (distribution) strategy, promotion strategy, packaging strategy, personal strategy, public relations strategy, and power strategy. It also discusses segmentation, integrated marketing communications (IMC), and long-term business strategies. The document emphasizes that marketing involves designing and managing seamless, value-added processes across organizational boundaries to meet customer needs.

3. Place Strategy
1.
Channel of distribution )
2. Outlets
)

4. (1) ( Wholesale
store )
(2)
Discount store )
(3)
Department store )
(4)
Stand alone
(5) Community
supermarket)
mall )
(6) Minimart
Minimart
(7)
Convenience(9)
store ) Kiosk
) (8)
(10) Vending
machine )
(11) Mail
order )
(12) Catalog
sales )

5. (13) T.V.
Sales )
(14) Direct sales )
(15)
3. (16)
Number of intermediaries )
Intensity of
distribution )
(1)
(2) 3

6. 4.
Market logistics )
Promotion Strategy )
:
:

7. (Packaging Strategy )
1.
Put in )
2.
Put up )
3.
Put away )
6.
4. Prettiness )
5. Pleading )
Positioning )
7.
Personality )
8.
Protection )

9. 1.
2.
3.
4.
5.

10. 8 P's Strategy)
Marketing Mix)
8P’s
IMC)
Long-Term Business)
Segmentation)

11. 8P’s
1. (
oduct Strategy )
2. Price Strategy
3. (
ace Strategy )
4.
omotion Strategy )
5. (
ckaging Strategy )
6.
rsonal Strategy )
7. (
blic Relation Strategy )
8. (
wer Strategy )

12. “
”
The design and management of
seamless, value-added process
across organizational boundaries to
meet the real needs of the end
customer)
(warehouse)

13. 1.
2.
3.Higher productivity
4.
fast operations)
5. Lead Time (
6.
7.
suppliers,
manufacturers, distributors,
customers

14. 
(LOGISTICS
(Logistics management)
MANAGEMENT)
“
”
·
·
·
·

16. Alternative Distribution

17. (KPI)
Supply Chain

18. Supply Chain
Management)