The document discusses strategies for various elements of marketing including the 8 P's framework. It addresses strategies for product, price, place (distribution channels), promotion, packaging, personal selling, public relations, and power. The key elements of a place or distribution strategy discussed are different types of distribution channels and the number of intermediaries used. It also mentions strategies for market logistics, segmentation, and integrating all elements into an effective marketing mix and integrated marketing communications approach.

3. Place Strategy
1.
Channel of distribution )
2. Outlets
)

4. (1) ( Wholesale
store )
(2)
Discount store )
(3)
Department store )
(4)
Stand alone
(5) Community
supermarket)
mall )
(6) Minimart
Minimart
(7)
Convenience(9)
store ) Kiosk
) (8)
(10) Vending
machine )
(11) Mail
order )
(12) Catalog
sales )

5. (13) T.V.
Sales )
(14) Direct sales )
(15)
3. (16)
Number of intermediaries )
Intensity of
distribution )
(1)
(2) 3

6. 4.
Market logistics )
Promotion Strategy )
:
:

7. (Packaging Strategy )
1.
Put in )
2.
Put up )
3.
Put away )
6.
4. Prettiness )
5. Pleading )
Positioning )
7.
Personality )
8.
Protection )

9. 1.
2.
3.
4.
5.

10. 8 P's Strategy)
Marketing Mix)
8P’s
IMC)
Long-Term Business)
Segmentation)

11. 8P’s
1. (
oduct Strategy )
2. Price Strategy
3. (
ace Strategy )
4.
omotion Strategy )
5. (
ckaging Strategy )
6.
rsonal Strategy )
7. (
blic Relation Strategy )
8. (
wer Strategy )

12. “
”
The design and management of
seamless, value-added process
across organizational boundaries to
meet the real needs of the end
customer)
(warehouse)

13. 1.
2.
3.Higher productivity
4.
fast operations)
5. Lead Time (
6.
7.
suppliers,
manufacturers, distributors,
customers

14. 
(LOGISTICS
(Logistics management)
MANAGEMENT)
“
”
·
·
·
·

16. Alternative Distribution

17. (KPI)
Supply Chain

18. Supply Chain
Management)