Tom Jelneck of On Target Digital Marketing walks bloggers through what they need to know about their Google analytics. Presented at the 2015 FLBlogCon.com

1. Understanding Your Google Analytics.

2. Welcome To The Riveting
World Of Google Analytics.
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3. First Things First.
How Are We Going To Get Traffic To Analyze?
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5. The Greatest Thing Since….
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6. Meet Otto Rohwedder
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9. Ideas That Spread Win.
- Seth Godin.
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10. Blogs That Spread Win.
- Tom Jelneck.
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11. ● Sliced Bread.
● Inventions That Disrupt. (Tesla?)
● Concepts / Points Of View. (Political Parties?)
● Businesses. (Apple?)
● The Government. (I’ll get back to you on that one…)
● Bloggers (That’s You.) (New perspectives, new insight, new methods
of reaching a larger audience, etc.)
Ideas That Spread Win Here...
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14. ● Be YOU, Be Unique.
● Have and share an amazing story.
● Connect AND Listen To WHO you need to connect with.
● Be Innovative.
● Stop talking about YOU.
● Start talking about ME.
● Start disrupting your particular blogosphere.
How Do Bloggers Become That Purple Cow?
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16. What happens when you’re remarkable?
● Traffic Increases.
● SEO Increases / Rankings Improve.
● People Talk About You.
● People Share Your ‘Stuff’.
● The Media Pays Attention.
● You Make Money.
● You Have Traffic To Analyze.
● You Win.
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17. The Riveting World Of Google Analytics.
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18. You Can’t Expect What
You Don’t Inspect.
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19. The ABO Model Of Analytics.
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20. What You’re Probably Looking At Now...
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21. Traffic Sources.
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22. Landing Pages.
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23. Let’s Bounce.
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25. ● Who's reading my content?
● Is my content generating engagement?
● Is anyone talking about my blog online? Social
Media, etc,?
● How much cashola / time is it really costing me to
run this blog?
So go ahead and ask yourself…
@TomJelneck

26. Let’s Talk About
Acquisition
Baby...
Visitor Acquisition
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27. Blog Subscribers VS. Blog Reach.
Visitor Acquisition
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28. Measure Subscription Rates With FeedBurner.
Visitor Acquisition
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30. Measuring Visitor Behavior.
Measuring Content Engagement.
# Of Post Visitors
-----------------------------------------
# Engagement Rate On Posts
The More Engagement,
The More Remarkable.
Visitor Behavior
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31. Great Tool To Measure Site Engagement/
Behavior
Blog Metrics
WordPress Plugin by Joost De Valk
If It’s Free, It’s For Me.
Visitor Behavior
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32. Ripple
Caused By
Your Blog As
a Whole.
Use Google
Search
Console.
Visitor Behavior
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33. Visitor Behavior
Ripple Caused By
Individual Posts.
Use a social media
monitoring tool like
MENTION to
monitor mentions.
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34. Behavior / Cash
Money.
You need to determine what it costs to
run your blog and what your
opportunity costs are.
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35. Behavior / Cash
Money.
Assign Some Dollar Amounts.
● Technology. What’s it cost to run your blog / site?
● How much is your time worth to run the blog / site?
● What is the opportunity cost associated with your
blog?
@TomJelneck

36. Behavior / Cash
Money.
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37. Behavior / Cash
Money.
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38. Behavior / Cash
Money.
Opportunity Cost: $100,000?
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39. Outcomes.
OUTCOMES:
Why Does Your Blog Exist?
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40. ● Cash Money?
● Influence?
● Education?
● Boredom?
● Passion?
● You’re On A Mission From God?
Outcomes.
Why Does Your Blog Exist?
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41. Outcomes.
What Is Your Goal?
● More Cash Money.
● More Followers?
● More Contact Forms Filled Out?
● More Affiliate Income?
● More Reach?
● More RSS Subscribers?
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42. Outcomes.
Assign An Economic Or
Numerical Value To Each “Action”.
https://support.google.com/analytics/answer/1032415?hl=en@TomJelneck

43. Now What?
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45. Let’s Re-Cap
● Ideas That Spread, WIN.
● BE A Purple Cow & Remarkable Amongst Your Peers To GAIN Traffic.
● Always Be Inspecting.
● Pay Attention To Old School Metrics, BUT break tracking down to ABO.
● Define Your Blog Goals.
● Define Values For Blog Actions.
● Rinse & Repeat.
● HAVE FUN.
@TomJelneck

46. Thank You!
Get In Touch:
407-830-4550.
@TomJelneck
https://OnTargetDigitalMarketing.com
@TomJelneck

47. @TomJelneck