Classroom to Coworking
Berkeley




University of Michigan
The Old Paradigm




     Research Park
                                                           ↓
                            Suburban
                           Automotive
                         “Disintegrated”
                          Homogenous
                            Inflexible
                               Dull




Innovation ↔ Place   Creating a Baltimore Innovation Hub
A New Paradigm…




     Research Park
                                                             ↓
                               Urban                       Community
                             Pedestrian                      District

                                                                            ?
                            “Integrated”
                               Diverse
                                                             Cluster
                             Adaptable                       Village
                              Inspiring                    Ecosystem
                                                              Hub

Innovation ↔ Place   Creating a Baltimore Innovation Hub
Lego Offices, Denmark
Social Benches
CoWorking Spaces
Martin Embassy, NonProfit Creative Writing Center
Atlassian Innovation Spaces
Cambridge Innovation Center
Neighboring the MIT campus and steps away from the Red Line
in the heart of Kendall Square, Cambridge Innovation Center
(CIC) is the largest flexible office facility for growing technology and life sciences companies in the
world. The Cambridge Innovation Center offers start-up and emerging companies award-winning
facilities and state-of-the-art business and technical services in a package designed to meet the
needs of small and growing businesses. CIC is cost efficient and scales with the company's growth.
Currently, over 450 companies are located at CIC.

Founded: 1999
Headquarters: 1 Broadway, 14th Floor Cambridge MA
Objective: To provide flexible office space for small and growing companies.
Target User: Entrepreneurs, venture capital firms.

Services Provided:                                                Core Tools Provided
80,000sf of professional office space                             Workstation Furniture
Flexible configurations                                           Receptionist and Voicemail Service
Central location with public transit access                       Parking & Cleaning Services
Fully furnished and wired offices                                 Printers, Copiers, Scanners
Secure facility, reception area, and mail room                    Mail/Package Handling
52 Conference rooms, videoconference capabilities                 High-Speed Internet
Fully Stocked Kitchens, shower rooms

Current Tenants & Benchmarks
485 companies started at the CIC and 14,000 new jobs created. 100 companies founded from
MIT/Harvard Affiliates alone. Amazon and Google's established east coast offices at the CIC
1.7 M B in venture capital created for CIC based companies
Based on a month to month rent model, with no leases; Average client stays 27 months
There is an on-line community resource for things like programming help, legal help, business help.
One reason CIC works is that, unlike a University, there is no sole ownership over the space.
Founded: 2006

Headquarters: 120 Independence Dr., Menlo Park CA

Location(s): Menlo Park CA, Raleigh NC, San Jose CA, Detroit MI, San Francisco CA, Brooklyn NY
(forthcoming)

Objective: Provide access to a community of creative and supportive people through member-
based workshops, tools and equipment, and instruction, allowing members to build the things they
have always wanted to make.

Target User: Everyone. Families, entrepreneurs, youth groups, artists, makers, inventors, blue
collar/white collar, “have” and “have nots.” Open access.

Services Provided:                                       Core Tools Provided
15,000+ sq/ft floor plan                                 Abrasives                     Arts & Crafts
Classrooms & workshop space                              Automotive                    Electronics
Brainstorming lounge & retail store                      Fabrication                   Fabrics & Sewing
Outlets, Wi-Fi, compressed air, parts & materials        Hand Tools                    Instruction
Conference rooms & Kitchen area                          Layout                        Machining
Meet-ups, events, classes                                Measurement                   Plastics
Storage                                                  Prototyping                   Sheet Metal
                                                         Surface & Finishing           Welding
                                                         Wood Working
The Hub SoMa Informal Programming
Headquarters: 30 Newbury Street, Boston MA

Objective: Provide a comfortable, modern, continually evolving workspace in which
ideas and creativity can flourish.

Target User: Anyone interested in professional support

Services Provided:
Expert Consultants*           Networking Events
Happy Hours                   Excursions
Rotating Local Artists


Core Tools Provided
Loft Space                    Phone Booths               Coffee, Tea, Snacks
Meeting Rooms                 Seating options
Kitchenette                   Whiteboard Walls
Event Hosting                 Mailing Services
Wi-Fi                         Copier/Printer/Scanner/Fax


*With backgrounds in accounting, copywriting, graphic and web design, corporate law,
public relations, marketing. Available weekly, in group sessions, 1:1. Free session with
six months of membership.
Founded: 2006

Headquarters: Boston MA

Location(s): Cambridge (Opening Fall, 2012), “Outerspaces”*

Objective: To provide an environment that balances concentration with the freedom to
explore ideas with others

Target User: People serious about their work and
“hungry for the energetic hum of collaborative productivity.”


Services Provided:
Educational Programming      Social Events
Professional Network         HR First Responder
Biweekly Lunch & Learns


Core Tools Provided
Wi-Fi                        Office Amenities
Phone Rooms                  Meeting Rooms
Event Space                  Full Kitchen
Coffee/Snacks                Local Beer
Whiteboards                  Projectors
Printing, Fax                Proximate to Transit


*Local companies with extra space have opened up desks to coworkers
1. Baltimore City Community College
                     2. Baltimore Hebrew University
                     3. Baltimore International College
                     4. College of Notre Dame
                     5. Coppin State College
                     7. Johns Hopkins, Homewood
        C            8. Johns Hopkins, East Baltimore
                     9. Loyola University, Maryland
                     10. Maryland Institute College of Art
                 B
D                    11. Morgan State
    F                13. Peabody Institute
             A       14. Sojourner-Douglass College
        GE           15. St. Mary’s Seminary
                     21. University of Baltimore
                     22. University of Maryland, Baltimore

                     A.   Emerging Technologies Center & The
                     B.   Highlandtown Arts District
                     C.   Station North Arts District
                     D.   UMD BioPark
                     E.   Capital Studios
                     F.   Betamore
                     G.   Sizeable Spaces
A New Spatial Model




                       “Find Your Tribe…”




                              → CoWorking – CoLocation
→ Expanding a Bio-Only Focus to Include Media, IT, Gaming
                         → Cool Neighborhoods + Transit

9.4.12 D Space presentation

  • 1.
  • 10.
  • 12.
    The Old Paradigm Research Park ↓ Suburban Automotive “Disintegrated” Homogenous Inflexible Dull Innovation ↔ Place Creating a Baltimore Innovation Hub
  • 13.
    A New Paradigm… Research Park ↓ Urban Community Pedestrian District ? “Integrated” Diverse Cluster Adaptable Village Inspiring Ecosystem Hub Innovation ↔ Place Creating a Baltimore Innovation Hub
  • 15.
  • 16.
  • 17.
  • 18.
    Martin Embassy, NonProfitCreative Writing Center
  • 19.
  • 20.
  • 21.
    Neighboring the MITcampus and steps away from the Red Line in the heart of Kendall Square, Cambridge Innovation Center (CIC) is the largest flexible office facility for growing technology and life sciences companies in the world. The Cambridge Innovation Center offers start-up and emerging companies award-winning facilities and state-of-the-art business and technical services in a package designed to meet the needs of small and growing businesses. CIC is cost efficient and scales with the company's growth. Currently, over 450 companies are located at CIC. Founded: 1999 Headquarters: 1 Broadway, 14th Floor Cambridge MA Objective: To provide flexible office space for small and growing companies. Target User: Entrepreneurs, venture capital firms. Services Provided: Core Tools Provided 80,000sf of professional office space Workstation Furniture Flexible configurations Receptionist and Voicemail Service Central location with public transit access Parking & Cleaning Services Fully furnished and wired offices Printers, Copiers, Scanners Secure facility, reception area, and mail room Mail/Package Handling 52 Conference rooms, videoconference capabilities High-Speed Internet Fully Stocked Kitchens, shower rooms Current Tenants & Benchmarks 485 companies started at the CIC and 14,000 new jobs created. 100 companies founded from MIT/Harvard Affiliates alone. Amazon and Google's established east coast offices at the CIC 1.7 M B in venture capital created for CIC based companies Based on a month to month rent model, with no leases; Average client stays 27 months There is an on-line community resource for things like programming help, legal help, business help. One reason CIC works is that, unlike a University, there is no sole ownership over the space.
  • 22.
    Founded: 2006 Headquarters: 120Independence Dr., Menlo Park CA Location(s): Menlo Park CA, Raleigh NC, San Jose CA, Detroit MI, San Francisco CA, Brooklyn NY (forthcoming) Objective: Provide access to a community of creative and supportive people through member- based workshops, tools and equipment, and instruction, allowing members to build the things they have always wanted to make. Target User: Everyone. Families, entrepreneurs, youth groups, artists, makers, inventors, blue collar/white collar, “have” and “have nots.” Open access. Services Provided: Core Tools Provided 15,000+ sq/ft floor plan Abrasives Arts & Crafts Classrooms & workshop space Automotive Electronics Brainstorming lounge & retail store Fabrication Fabrics & Sewing Outlets, Wi-Fi, compressed air, parts & materials Hand Tools Instruction Conference rooms & Kitchen area Layout Machining Meet-ups, events, classes Measurement Plastics Storage Prototyping Sheet Metal Surface & Finishing Welding Wood Working
  • 23.
    The Hub SoMaInformal Programming
  • 24.
    Headquarters: 30 NewburyStreet, Boston MA Objective: Provide a comfortable, modern, continually evolving workspace in which ideas and creativity can flourish. Target User: Anyone interested in professional support Services Provided: Expert Consultants* Networking Events Happy Hours Excursions Rotating Local Artists Core Tools Provided Loft Space Phone Booths Coffee, Tea, Snacks Meeting Rooms Seating options Kitchenette Whiteboard Walls Event Hosting Mailing Services Wi-Fi Copier/Printer/Scanner/Fax *With backgrounds in accounting, copywriting, graphic and web design, corporate law, public relations, marketing. Available weekly, in group sessions, 1:1. Free session with six months of membership.
  • 25.
    Founded: 2006 Headquarters: BostonMA Location(s): Cambridge (Opening Fall, 2012), “Outerspaces”* Objective: To provide an environment that balances concentration with the freedom to explore ideas with others Target User: People serious about their work and “hungry for the energetic hum of collaborative productivity.” Services Provided: Educational Programming Social Events Professional Network HR First Responder Biweekly Lunch & Learns Core Tools Provided Wi-Fi Office Amenities Phone Rooms Meeting Rooms Event Space Full Kitchen Coffee/Snacks Local Beer Whiteboards Projectors Printing, Fax Proximate to Transit *Local companies with extra space have opened up desks to coworkers
  • 26.
    1. Baltimore CityCommunity College 2. Baltimore Hebrew University 3. Baltimore International College 4. College of Notre Dame 5. Coppin State College 7. Johns Hopkins, Homewood C 8. Johns Hopkins, East Baltimore 9. Loyola University, Maryland 10. Maryland Institute College of Art B D 11. Morgan State F 13. Peabody Institute A 14. Sojourner-Douglass College GE 15. St. Mary’s Seminary 21. University of Baltimore 22. University of Maryland, Baltimore A. Emerging Technologies Center & The B. Highlandtown Arts District C. Station North Arts District D. UMD BioPark E. Capital Studios F. Betamore G. Sizeable Spaces
  • 29.
    A New SpatialModel “Find Your Tribe…” → CoWorking – CoLocation → Expanding a Bio-Only Focus to Include Media, IT, Gaming → Cool Neighborhoods + Transit