This course is designed to give a clear and whole overview of tourism and hospitality as an ecosystem that goes beyond the unusual concept of tourism. It introduces the concept and terms that are common throughout the different sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry knowledge.
This course is designed to give a clear and whole overview of tourism and hospitality as an ecosystem that goes beyond the unusual concept of tourism. It introduces the concept and terms that are common throughout the different sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry knowledge.
What is international tourism?
• Tourism is the generic term used to cover both demand and
supply that has been adopted in a variety of forms and used
throughout the world. International tourism essentially
refers to the activities undertaken by visitors, also known
as the visitor economy. The tourism industry encompasses
all activity that takes place within the visitor economy.
• This includes activities that are directly related to the
tourist, such as staying in a hotel, ordering a meal or
visiting a tourist attraction. It also includes indirect
activities, such as the transport company which delivers
the food to the restaurant in which the tourist eats or the
laundry company that has a contract with the hotel for
cleaning bed sheets.
• It is largely due to the indirect contributions to tourism,
that defining and measuring the tourism industry is so
difficult!
International tourism definitions
• Tourism is a phenomenon with no universally accepted
definition, owing to the complexity and individualism of
the travellers themselves and the activities that they
choose to undertake.
• The most widely utilised definition of tourism, proposed
by the World Trade Organisation (WTO) and United States
(UN) Nations Statistics Division (1994), prescribes that
in order to qualify as a tourist one must travel and remain
in a place outside of their usual residential environment
for not more than one consecutive year for leisure,
business or other purposes.
• Matheison and Wall (1982) on the other hand, do not impose
a timeframe, simply stating that one must travel to a
destination temporarily.
• Leiper (1979) believed that defining tourism is more
complex than this, proposing that there are three
approaches that can be taken. The economic stance focuses
on tourism as a business, the technical stance focusses on
the tourist in order to provide a common basis by which to
collect data and the holistic stance attempts to include
the entire essence of the subject.
• The Cambridge Dictionary define tourism quite simply as;
‘the business of providing services such as transport,
What is international tourism?
• Tourism is the generic term used to cover both demand and
supply that has been adopted in a variety of forms and used
throughout the world. International tourism essentially
refers to the activities undertaken by visitors, also known
as the visitor economy. The tourism industry encompasses
all activity that takes place within the visitor economy.
• This includes activities that are directly related to the
tourist, such as staying in a hotel, ordering a meal or
visiting a tourist attraction. It also includes indirect
activities, such as the transport company which delivers
the food to the restaurant in which the tourist eats or the
laundry company that has a contract with the hotel for
cleaning bed sheets.
• It is largely due to the indirect contributions to tourism,
that defining and measuring the tourism industry is so
difficult!
International tourism definitions
• Tourism is a phenomenon with no universally accepted
definition, owing to the complexity and individualism of
the travellers themselves and the activities that they
choose to undertake.
• The most widely utilised definition of tourism, proposed
by the World Trade Organisation (WTO) and United States
(UN) Nations Statistics Division (1994), prescribes that
in order to qualify as a tourist one must travel and remain
in a place outside of their usual residential environment
for not more than one consecutive year for leisure,
business or other purposes.
• Matheison and Wall (1982) on the other hand, do not impose
a timeframe, simply stating that one must travel to a
destination temporarily.
• Leiper (1979) believed that defining tourism is more
complex than this, proposing that there are three
approaches that can be taken. The economic stance focuses
on tourism as a business, the technical stance focusses on
the tourist in order to provide a common basis by which to
collect data and the holistic stance attempts to include
the entire essence of the subject.
• The Cambridge Dictionary define tourism quite simply as;
‘the business of providing services such as transport,
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1. Travel as an aspect of human activity has a pedigree going
back thousands of years, but the idea of travel for leisure,
educational or health purposes really came to prominence
during the eighteenth century ‘Age of Enlightenment’, with the
development of the ‘Grand Tour’ in Europe.
Destinations then organized themselves to provide facilities for
these temporary visitors, who we now know as tourists, taking
a round trip . The costs of such travel prohibited these trips to
all but the wealthy, until the coming of the railways in the
nineteenth century that opportunities were opened up for the
general population, albeit limited to domestic tourism, which
gave rise to the growth of the seaside resorts in Europe and the
United States that can be found all around the coastlines of
these continents. During the first half of the twentieth century
expansion was curtailed by two world wars, so it would be safe
to say that the tourism we see today has its roots in the 1950s,
when what is now the United Nations World Tourism
Organization (UNWTO) set about introducing a statistical
definition of international tourism, and later domestic tourism,
for the purposes of collecting information
Definition of tourism
2. From the standpoint of gathering statistical information, definitions need to
be clear, relevant to the subject of study and measurable. The starting
point from the official UNWTO perspective is the inbound traveller to the
destination (UNWTO, 2008), who is someone moving between different
geographic locations, for any purpose and any duration. The inbound
visitor is a traveller who is included in tourism statistics through taking a
trip to a main destination outside his/her usual environment, for less than a
year, for any main purpose, as indicated in Figure 1.1, other than to be
employed by a resident entity or organization within the country or locality
visited. Thus tourism refers to the activity of visitors as illustrated in Figure
1.1. It is therefore a subset of travel and visitors are a subset of travellers,
whose activities are not solely concerned with the popular notion of
pleasure travel, but also those who travel for the purposes of business,
visiting friends and relatives, and several other reasons. This is relevant to
users of tourism statistics: passenger transport carriers require the broad
range of travellers to be recorded, while hoteliers are interested in tourists,
especially business travel because of the relatively high revenue the
latter generates for them.
3. The term ‘usual environment’ is critical for separating the visitor from the traveller,
and hence tourism. It is defined as the geographical area (though not necessarily a
continuous one) within which an individual conducts his/her regular life. The purpose
of introducing this concept is to exclude from visitors those travellers commuting
regularly between their place of usual residence and place of work or study, or
frequently visiting places within their current life routine, for instance homes of
friends or relatives, shopping centers, religious, health care or any other facilities that
might be a substantial distance away or in a different administrative area but are
regularly and frequently visited. Thus, for international visitors, place of usual
residence rather than nationality is the defining characteristic of their origin, as with
domestic tourism. Recognizing the significance of second homes in today’s tourism,
this aspect has particular relevance, for trips to vacation homes are usually tourism
trips, but should not be so frequent and the duration of the stay so long so as to turn
the secondary dwelling into the principal dwelling of the visitor
4. A further essential aspect in defining tourism is the separation
of visitors into tourists or overnight visitors, when the trip
includes an overnight stay, and same-day visitors or
excursionists otherwise. When the definitions of tourism were
first discussed in the early 1950s, the volume of day visits was
nothing like it is today, and virtually negligible when
international tourism was considered. However, modern
transport and communication developments have made day
trips an increasingly important economic activity through ease
and speed of access both within a country and internationally,
so they cannot be ignored in the assessment of tourism.
5. Forms of tourism
• Dispelling common perceptions that tourism is mainly about international travel,
official classifications put forward by the UNWTO recommend that three basic forms
of tourism for a
• country should be distinguished:
• ● Domestic tourism, which comprises the activities of a resident visitor within the
country of reference either as part of a domestic trip or part of an outbound trip, and is
the predominant
• form (some 80%) of tourism activity;
• ●Outbound tourism, which consists of the activities of a resident visitor outside the
country of reference, either as part of an outbound trip or as part of a domestic trip;
• ● Inbound tourism, which encompasses the activities of a non-resident visitor within a
country on an inward trip.
• For the resident visitor it is the main destination of a tourism trip, namely the place
visited, that is central to the decision to take the trip, and which forms the dividing
line between domestic and outbound. An outbound tourism trip might include visits to
places within the country of
• residence in the same way as a domestic trip might include visits outside the country
of residence of the visitor. The nature of a visit supposes that there is a stop, so
entering a geographical area without stopping there does not qualify as a visit to that
area.
6. • Combinations of the basic three forms above lead to a further set of tourism
categories used to identify visitors:
• ● Internal tourism, which includes domestic tourism and inbound tourism – that
is, the activities of resident and non-resident visitors within a country as part of
domestic or international trips;
• ● National tourism, which is the sum of domestic tourism and outbound tourism
– that is, the activities of resident visitors within and outside the reference country as
part of either domestic or outbound trips;
• ● International tourism, which covers inbound tourism and outbound tourism –
namely the activities of resident visitors outside the country of reference either as
part of domestic or outbound trips and the activities of non-resident visitors within
the country of reference on inbound trips.
• These last definitions are significant for the TSA, which, since it was first approved
by the United Nations Statistical Division (UNSD) in 2000, now provides the
standard framework for assessing the activity of tourism (UNSD, 2008).