#1NWebinar: Breaking into Social Media Advertising

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This webinar takes a deep dive into how to start advertising on Facebook, Twitter and LinkedIn. Guest hosts Amanda Pollard and Nicole Benzer of Tell Your Story not only offer attendees tips and best practices on developing, launching and measuring social ad campaigns, but also a look under the hood of each network’s robust advertising dashboards. To listen to a recording of this webinar, visit: https://youtu.be/9cMzf17rXfg

Marketing

- Most robust
targeting
capabilities
- Typically lowest
cost (of social
mediums)
- Difficult to
track/identify
quality of users
- Custom audience
targeting
- Unique targeting
capabilities using
keywords,
hashtags, user
handles and more
- Cost-effective
option but
generally more
expensive than
Facebook
- Custom audience
targeting
- Granular
targeting to a high
quality audience
- Highly
competitive bids
leads to expensive
ad buy
- Limited geo-
targeting
capabilities—only
target major
markets

#1NWebinar: Breaking into Social Media Advertising

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