1Note to students This is an example of a paper formatted to .docx

1
Note to students: This is an example of a paper formatted to
generally align with APA manuscript standards. It is offered as
one example approach to formatting professional papers. Other
formatting conventions are also acceptable. The point is for you
to follow a manuscript format that is consistent and
professional. The JWMI intends for you to focus on learning
course topics rather than being preoccupied with manuscript
formatting details. Having a template to follow should make
formatting your papers easier.
Title of Paper
Author’s Name
Jack Welch Management Institute
Professor’s Name
Course Number
Date
Abstract
Following generally accepted rules for preparing manuscripts
will help students confidently structure professional papers.
This manuscript provides a basic layout for students to apply in
this program and in their professional writing. The approach is
based upon the sixth edition of the APA guidelines (2009). The
topics of general formatting, the introduction, section headings,
quotations, citations, conclusion, and references are discussed.
The APA guidelines define an abstract as a single paragraph,
without indentation, that summarizes the key points of the
manuscript. The purpose of the abstract is to provide the reader
with a brief summary of the paper, such as this abstract. The

total length should not exceed 120 words, with each sentence
written concisely.
Introduction
Learning to write in a recognized
professional format, such as APA, will help students achieve
effective academic and professional writing. Using an
established manuscript format is more efficient for the author
and the reader, leading to more effective communication.
According to a College Board (2004) survey of 120 major
American corporations, “in today’s workplace writing is a
threshold skill for hiring and promotion among salaried (i.e.,
professional) employees” (p. 3). Thus, excellent writing is one
of the most important objectives of a business education. To
help students achieve this professional advantage, the Jack
Welch Management Institute requires all students to develop a
professional writing style. The following sections discuss and
are examples of the basics of one commonly used manuscript
style, APA. Note that this manuscript format does not include
all details of APA.
General Manuscript Format
The body of the paper should have one inch margins and use
a 12 pt. font that is easy to read, such as Times New Roman.
To aid ease of reading, double space throughout the paper.
Align the manuscript flush left, resulting in an uneven right
margin. Indent paragraphs five to seven spaces. Page numbers
are one inch from the top right edge of the paper. Page numbers
are not required for short papers, yet useful for longer ones.
Headings
Begin each major section of the paper with the topic heading
in bold font, centered at the top of the page. The body of the
text is typically divided into subsections as shown in this
template. Usually these subsections represent the primary
elements suggested by the assignment. In fact, one of the first
steps in organizing a paper is to determine the section topics

that fully address the assignment. Sharing section topics with
the professor is one way to assure the assignment is
comprehensively addressed and eliminate uncertainty regarding
requirements. Using sections in the body of a is not only an
excellent organizational approach, doing so helps the reader
understand the flow of reasoning. The title of this section,
“Headings,” is the first level of APA manuscript heading.
Below is an example of a second level heading.
Subsections
Sections can be divided into subsections. An example is a
Method section of a research paper being divided into
Participants, Materials, and Procedure subsections. It is
unlikely that a paper will require more than the two levels.
However, if needed, the third level should look like the heading
shown below.
Heading Level 3. Begin text on this line.Citations and
References
All sources applied in a paper must be cited on a separate
“References” page at the end of the paper. It is not included in
the page count. Within the body of the paper, when concepts
from specific sources are used, a citation containing the
author’s last name and year of publication within parentheses
indicates the cited source; for example, (Welch, 2005). The
author’s last name corresponds with the entry on the References
page, allowing readers to look up the source of the citation. We
do not recommend the use of footnotes. All citations should be
placed in the body of the document.
An example of a References page is located at the end of this
template. References are listed in alphabetical order. Do not list
references that are not applied. Note that APA uses the "hanging
indent" style for references. One easy way to do this is to type
each reference without worrying about the hanging indent.
When finished, select (highlight) all the references and then
open the Citations and Bibliography dialog box in Word. Select

APA. If available, in the Indentation area, under Special, choose
Hanging and then a distance for the indentation.
Course Lectures and Media
Application of course materials is required in papers and
discussions. For discussions, informal or formal citations are
acceptable. For example:
· "As noted in our first lecture..."
· Or, (Week 3, Lecture 1) or (W3, L1)
· If material is from another course, indicate the course number
and as much information as recollected, (JWIxxx, Week 3,
Video)
For papers, use formal citations and references as follows.
· If the material is from the current course: (Week 3, Lecture 1)
· If the material is from another course: (JWIxxx, Week 3,
Lecture 1), or as much as recollected
For the reference section in a paper, simply list JWIxxx, Week
3, Lecture 1, with the lecture title,
as appropriate. References are not required in discussions unless
the material is found outside of
the course content.
Quotations
Originality is an important aspect of graduate writing. To
ensure original thinking, “quoting should be done only
sparingly; be sure that you have a good reason to include a
direct quotation when you decide to do so” (Quoting,
Paraphrasing, n.d.). Notice the placement of the quotation
marks, citation, and final punctuation after the citation.

Guidelines for quotations are based upon the length of the
quote. Quotes with fewer than 40 words are quoted directly in
the sentence. The in-text citation for a direct quote must include
the author(s), year, and page number. See the example for the
indented quote below.
Quotations longer than 40 words follow different guidelines.
Include these quotes in an indented block.
Start long quotes on a new line and indent five spaces from the
left margin. Also, double-space the lines and omit quotation
marks. If more than one paragraph is quoted, indent the first
line of additional paragraphs by .5 inch. Include a reference
citation after the closing punctuation. (Bowman, 2012, p. 1)
Conclusion (and/or Recommendation)
This manuscript style template is offered as a possible
template for papers and discussion posts. A consistent and
professional formatting of papers is expected, rather than
adherence to every detail of APA or other manuscript format. A
basic tutorial can be found at
http://flash1r.apa.org/apastyle/basics/index.htm. A sample paper
applying the complete APA manuscript style can be found at
http://owl.english.purdue.edu/media/pdf/20090212013008_560.
pdf. Happy writing!
References
American Psychological Association. (2009). Publication
manual of the American Psychological
Association (6th ed.) Washington, DC: Author.
Beck
, B. E. (1999, July). Style and modern writing [Special issue].
Prose Magazine, 126, 96-134
.

Bowman, A.K. (2012). Personal communication.
College Board (September 2004). Writing: A ticket to work or a
ticket out. Retrieved from
http://www.collegeboard.com/prod_downloads/writingcom/writi
ng-ticket-to-work.pdf
Gode, S. M
., Orman, T. P., & Carey, R. (1967). Writers and writing. New
York: Lucerne Publishing.
MacDonald, S. E. (1993). Words. In The new encyclopedia
Britannica (vol. 38, pp. 745-758). Chicago: Forty-One
Publishing.
Quoting, Paraphrasing, and Summarizing (n.d.). Retrieved from
http://owl.english.purdue.edu/owl/resource/563/01/
Reference List: Electronic Sources (n.d.). Retrieved from
http://owl.english.purdue.edu/owl/resource/560/10
Wilson, J. C. (2001). Scientific research papers. In Stewart, J.
H. (Ed.), Research papers that work (pp. 123-256). New York:
Lucerne Publishing.
/
Appendix
Place supporting and bulky groups of information in the
appendixes. If you have multiple groups of information, create
multiple appendixes. Label each appendix with a capital letter,
e.g.—Appendix A, Appendix B, Appendix C, etc.
Table 1
Simple example of a table
Column heading

Column heading
Column heading
Table body
Table body
Table body
Table body
Table body
Table body
Table body
Table body
Table body
Table notes
Figure Captions
Figure 1. Figure example of a cycle diagram.
�All figures are placed at the end of the paper.
Any figure captions in previous sections correspond to this
section.
�This is an example of a figure.
�This is the cover sheet. It is the first page as a distinct page.

�If your organization uses the Executive Summary, you may
use that in the place of the Abstract. The Executive Summary is
more comprehensive.
�All papers require an introduction section
�Note that first level section heads are centered and bold.
Consistency in use is important.
�Begin papers with introductory comments to situate the
reader.
�Notice the sections heads concisely name the intent of the
section.
�(Note the Indent, Bold and Period).
�Note that the punctuation precedes the citation in this case.
�All papers require a conclusion or recommendation section
�Mario - The reference examples in the Style Guide are not
complete. The purpose is for the reader to be able to find the
article in a library search.
�In alphabetical order to help the reader locate the reference

�Note that second line is indented
�You may also use the author’s first name, as shown in the
JWMI Style Guide. Using initials is efficient and is used in
professional articles.
Step 1 - RatiosSTEP 1: Print out this tab's 2 pages & make
notes about how you should interpret/apply each itemTest of
Investment & Asset UtilizationCells below are available for
typing comments. All other cells on this tab are password
protected. Working Capital All Current AssetsEx: Working
capital tells us the value of all our Current Assets that we have
on hand to "work" with in - Current Liabilitiesorder to meet our
upcoming Current Liabilities that will be due in the next 12
months. Higher levels Working Capitalare optimal--we
especially want to see Cash being the largest part of Current
Assets. Afterall, A/R takestime to collect and we cannot send a
pallet of inventory to pay the electric bill. We must write a
check. #18Current RatioAll Current AssetsCurrent Liabilities
#19Acid Test (Quick) RatioCash Current AssetsCurrent
Liabilities Accounts Receivable Turnover (as times)Net
SalesNet Accounts Rec. #14Days Receivables (or Collection
Period)(Accounts Receivable Turnover as Days)Net Accounts
Rec.( Sales ÷ 365 )#16Inventory Turnover (as times)Cost of
Goods SoldInventory#15Days of Inventory(Inventory Turnover
as Days)Inventories( Cost of Goods Sold ÷ 365 ) #9Asset
TurnoverSales RevenueTotal Assets #10Invested Capital
TurnoverSales Revenue( LongTerm Liabilities + Stockholders'
Equity )#11Equity TurnoverSales RevenueShareholders'
Equity#12Capital IntensitySales RevenuePropery Plant
Equip.Profitability Measures #5Gross Margin PercentageGross

MarginNet Sales Revenues #6Profit Margin (percentage)Net
IncomeNet Sales Revenues #7Earnings Per Share (of Common
Stock)Net Income# Shares Outstanding
Step 2 - Financial DataSTEP 2: Key Data & Print TabReplace
with Name of Company 1Replace with Name of Company 2Key
in SHADED cells ONLY!Year 1Year 2Year 3Year 4Year 1Year
2Year 3Year 4Income Statement
data200920102011201220092010201120121Net
Sales$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage changed0.00%0.00%0.00%0.00%0.00%0.00%2Cost
of Sales (COGS)$0$0$0$0$0$0$0$0 year-to-year change- 0- 0-
0- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%3Gross
Margin$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%4Interest
Expense$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0-
0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%5PreTax Operating
Profit$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage changed0.00%0.00%0.00%0.00%0.00%0.00%6Net
Income$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%Balance Sheet
data7Monetary Current Assets$0$0$0$0$0$0$0$0 year-to-year
change- 0- 0- 0- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%8Accounts
Receivable$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%9Inventory$0$0$0
$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%10Current Assets
(all)$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%11Property, Plant,
& Equip.$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0-

0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%12Total
Assets$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%13Current
Liabilities$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%14Long-Term
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%15Total
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%16Stockholders'
Equity$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0
percentage changed0.00%0.00%0.00%0.00%0.00%0.00%17#
outstanding Shares00000000 year-to-year change- 0- 0- 0- 0- 0-
0 percentage changed0.00%0.00%0.00%0.00%0.00%0.00%
Step 3 - Analysis ReviewSTEP 3: Print this tab & review each
item's analyses. Make notes on trends or issues to discuss in
your paper.Replace with Name of Company 1Replace with
Name of Company 2Year 1Year 2Year 3Year 4Year 5Year
6Year 7Year 8Investment & Asset
Utilization20092010201120122009201020112012 Working
Capital$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0
#18Current Ratio0.000.000.000.000.000.000.000.00 #19Acid
Test (Quick) Ratio0.000.000.000.000.000.000.000.00 Accounts
Receivable
Turnover0.000.000.000.000.000.000.000.00timestimestimestime
stimestimestimestimes #14Days
Receivables0.000.000.000.000.000.000.000.00(or Collection
Period)daysdaysdaysdaysdaysdaysdaysdays#16Inventory
stimestimestimestimes#15Days of
Inventory0.000.000.000.000.000.000.000.00daysdaysdaysdaysd
aysdaysdaysdays #9Asset

stimestimestimestimes #10Invested Capital
stimestimestimestimes#11Equity
stimestimestimestimes#12Capital
Intensity0.000.000.000.000.000.000.000.00Profitability
Measures #5Gross Margin
Percentage0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0% #6Profit
Margin (Percentage)0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%
#7Earnings Per Share$ - 0$ - 0$ - 0$ - 0$ - 0$ - 0$ -
0$ - 0(Common Stock)
STEP 2 - SAMPLESTEP 2: Key Data & Print TabABC
MANUFACTURING, INC. (in thousands)Replace with Name of
Company 2Key in SHADED cells ONLY!Year 1Year 2Year
3Year 4Year 1Year 2Year 3Year 4Income Statement
data200920102011201220092010201120121Net
Sales$19,014$20,862$24,128$27,855$0$0$0$0 year-to-year
change1,8483,2663,727- 0- 0- 0 percentage
changed9.72%15.66%15.45%0.00%0.00%0.00%2Cost of Sales
(COGS)$10,214$11,354$13,657$15,101$0$0$0$0 year-to-year
change1,1402,3031,444- 0- 0- 0 percentage
changed11.16%20.28%10.57%0.00%0.00%0.00%3Gross
Margin$8,800$9,508$10,471$11,500$0$0$0$0 year-to-year
change7089631,029- 0- 0- 0 percentage
changed8.05%10.13%9.83%0.00%0.00%0.00%4Interest
Expense$68$49$42$54$0$0$0$0 year-to-year change(19)(7)12-
0- 0- 0 percentage changed-27.94%-
14.29%28.57%0.00%0.00%0.00%5PreTax Operating
Profit$2,517$2,844$2,983$3,125$0$0$0$0 year-to-year
change327139142- 0- 0- 0 percentage
changed12.99%4.89%4.76%0.00%0.00%0.00%6Net
Income$1,907$2,133$2,223$2,368$0$0$0$0 year-to-year
changed11.85%4.22%6.52%0.00%0.00%0.00%Balance Sheet
data7Monetary Current

Assets$4,292$4,538$3,757$3,899$0$0$0$0 year-to-year
change246(781)142- 0- 0- 0 percentage changed5.73%-
17.21%3.78%0.00%0.00%0.00%8Accounts
Receivable$3,344$3,138$3,280$3,450$0$0$0$0 year-to-year
change(206)142170- 0- 0- 0 percentage changed-
6.16%4.53%5.18%0.00%0.00%0.00%9Inventory$3,199$2,715$3
,350$3,575$0$0$0$0 year-to-year change(484)635225- 0- 0- 0
percentage changed-
15.13%23.39%6.72%0.00%0.00%0.00%10Current Assets
(all)$11,150$11,297$11,531$11,688$0$0$0$0 year-to-year
changed1.32%2.07%1.36%0.00%0.00%0.00%11Property, Plant,
& Equip.$2,075$2,115$2,279$2,240$0$0$0$0 year-to-year
change40164(39)- 0- 0- 0 percentage changed1.93%7.75%-
1.71%0.00%0.00%0.00%12Total
Assets$14,802$14,998$15,465$15,932$0$0$0$0 year-to-year
changed1.32%3.11%3.02%0.00%0.00%0.00%13Current
Liabilities$3,776$3,958$3,865$4,194$0$0$0$0 year-to-year
change182(93)329- 0- 0- 0 percentage changed4.82%-
2.35%8.51%0.00%0.00%0.00%14Long-Term
Liabilities$251$228$296$322$0$0$0$0 year-to-year
change(23)6826- 0- 0- 0 percentage changed-
9.16%29.82%8.78%0.00%0.00%0.00%15Total
Liabilities$4,027$4,186$4,161$4,516$0$0$0$0 year-to-year
change159(25)355(4,516)- 0- 0- 0 percentage changed3.95%-
0.60%8.53%0.00%0.00%0.00%16Stockholders'
Equity$10,775$10,812$11,304$11,416$0$0$0$0 year-to-year
change37492112(11,416)- 0- 0- 0 percentage
changed0.34%4.55%0.99%0.00%0.00%0.00%17# outstanding
Shares12,50012,50012,50012,5000000 year-to-year change- 0-
0- 0(12,500)- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%
STEP 3 - SAMPLESTEP 3: Print this tab & review each item's
analyses. Make notes on trends or issues to discuss in your
paper.ABC MANUFACTURING, INC. (in thousands)Replace

with Name of Company 2Year 1Year 2Year 3Year 4Year 5Year
6Year 7Year 8Investment & Asset
Utilization20092010201120122009201020112012 Working
Capital$ 7,374.00$ 7,339.00$ 7,666.00$ 7,494.00$ - 0$
- 0$ - 0$ - 0 $7,374,000 worth of Current Assets to "work
with" to cover Current Liab. #18Current
Ratio2.952.852.982.790.000.000.000.00For every $1 in current
liabilities, the company has $2.95 worth of current assets
#19Acid Test (Quick)
Ratio1.141.150.970.930.000.000.000.00For every $1 in current
liabilities, the company has $1.14 worth of cash assets Accounts
Receivable Turnover5.696.657.368.070.000.000.000.00A/R was
completely collected & reestablished 5.69 times this
year.timestimestimestimes #14Days
Receivables64.1954.9049.6245.210.000.000.000.00(or
Collection Period)The company waited, on average, 64.19 days
to collect A/R balances from
customers.daysdaysdaysdays#16Inventory
Turnover3.194.184.084.220.000.000.000.00Inventories were
completely sold out & replaced 3.19 times this
year.timestimestimestimes#15Days of
Inventory114.3287.2889.5386.410.000.000.000.00On average,
the inventory sat around for 114.3 days before being
sold!daysdaysdaysdays #9Asset
Turnover1.281.391.561.750.000.000.000.00The company earned
enough Sales Revenue to completely replace assets 1.28 times.
Put another way…. Every dollar of assets generated $1.28 in
Revenue.timestimestimestimes #10Invested Capital
Turnover1.721.892.082.370.000.000.000.00The company earned
enough Sales Revenue to completely replace Invested Capital
1.72 times. -or- Every $1 of Invested Capital returned $1.72 in
Sales Revenue.timestimestimestimestimestimestimes#11Equity
Turnover1.761.932.132.440.000.000.000.00Every $1 of
Stockholders' Equity returned $1.76 in Sales
Revenue.timestimestimestimestimestimestimes#12Capital
Intensity9.169.8610.5912.440.000.000.000.00Every $1 invested

in PPE Capital returned $9.16 in Sales Revenue. Profitability
Percentage46.3%45.6%43.4%41.3%0.0%0.0%0.0%0.0% 46.3%
of Sales Revenue is available to cover Selling & Admin
expenses. #6Profit Margin
(Percentage)10.0%10.2%9.2%8.5%0.0%0.0%0.0%0.0% 10.0%
of every $1 in Sales Revenue drops to bottom-line Net Income
Profits. #7Earnings Per Share$ 0.153$ 0.171$ 0.178$
0.189$ - 0$ - 0$ - 0$ - 0(Common Stock)The company
earned 15.3-centsof Net Income profits per share of Common
Stock.
Financial data - 1 companyReplace with name of companyshade
= data; plain = formulaYear 1Year 2Year 3Year 4Year 5Year
6Year 7Year 8Income Statement
data200520062007200820092010201120121Net
Sales$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0-
0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%2Cost of
Sales$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0-
0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%3Gross
Margin$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%4Interest
Expense$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%5PreTax
Operating Profit$0$0$0$0$0$0$0$0 year-to-year change- 0- 0-
0- 0- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%6Net
Income$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%Balance
Sheet data7Monetary Current Assets$0$0$0$0$0$0$0$0 year-
to-year change- 0- 0- 0- 0- 0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%8Accounts

Receivable$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0-
0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%9Inventory$
0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0- 0
percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%10Current
Assets (all)$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0-
0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%11Property,
Plant, & Equip.$0$0$0$0$0$0$0$0 year-to-year change- 0- 0-
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%12Total
Assets$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0- 0- 0-
0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%13Current
0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%14Long-
Term Liabilities$0$0$0$0$0$0$0$0 year-to-year change- 0- 0-
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%15Total
0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%16Stockhold
ers' Equity$0$0$0$0$0$0$0$0 year-to-year change- 0- 0- 0- 0-
0- 0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%17#
outstanding Shares00000000 year-to-year change- 0- 0- 0- 0- 0-
0- 0 percentage
changed0.00%0.00%0.00%0.00%0.00%0.00%0.00%Profitability
PercentageERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ER
ROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!
ERROR:#DIV/0!Excel Formula: =+C19/C15 =+D19/D15
=+E19/E15etc.etc.etc.etc.etc. #6Profit
MarginERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERRO

R:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ER
ROR:#DIV/0!Excel Formula: =+C23/C15 =+D23/D15
=+E23/E15etc.etc.etc.etc.etc. #7Earnings Per
ShareERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERROR
:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERROR:#DIV/0!ERR
OR:#DIV/0!Excel Formula: =+C23/C28 =+D23/D28
=+E23/E28etc.etc.etc.etc.etc..
1
2
3
4
5
6
7
8
9
A
B
C
D
E
Working Capital
All Current Assets
- Current Liabilities
Working Capital
#18
Current Ratio
STEP 1: Print out this tab's 2 pages & make notes about how
you should interpret/apply each item
Test of Investment & Asset Utilization
JWI 530: Financial Management I

Course Guide
©2014 Strayer University. All Rights Reserved. This document
contains Strayer University Confidential and Proprietary
information and may
not be copied, further distributed, or otherwise disclosed in
whole or in part, without the expressed written permission of
Strayer University.
JWMI 530 Course Guide – Summer 2014
Page 1 of 31
COURSE DESCRIPTION
This course is intended to introduce financial accounting and
management accounting. There is no
expectation that students have previously studied accounting,
but it is expected that students will bring
their familiarity with a comprehensive range of business
transactions to the course as a context for
learning.
Financial accounting, covered during the first half of this
course, is the branch of accounting that is
focused on the preparation of financial reports for users external
to the organization. The course will focus
on the three primary financial statements that are at the heart of
the periodic financial reporting structure:
the Income Statement, the Balance Sheet, and the Statement of
Cash Flows. The primary purpose of
these statements is to provide information to those outside the
organization such as current shareholders,
potential investors, creditors, analysts, regulators, and some

government bodies. By the end of this
course, students should feel comfortable looking at a set of
financial accounting statements, conducting
analysis of the reports, and making conclusions about the
financial condition of an organization. Note:
This course will address both U.S. Generally Accepted
Accounting Principles (GAAP) as well as
International Financial Reporting Standards (IFRS).
The management accounting half of this course focuses on the
use of financial concepts and analytical
techniques to provide information for managerial decision-
making in organizations. The emphasis in the
previous statement is intended to highlight the fundamental
difference between this half of the course and
the first half that focused on financial accounting. While
financial accounting has an external (i.e.,
reporting) focus, management accounting has an internal (i.e.,
managerial decision-making) focus.
The main topics in this half of the course are the nature and
behavior of costs, types and uses of costing
systems, short-run and long-run decision-making, and control
systems. As financial information is a
constant part of the decision-making process in organizations,
this half of the course prepares
participants for a better understanding of how financial data can
be used within an organization as an aid
to managerial, financing, marketing, procurement, and similar
decisions.
INSTRUCTIONAL MATERIALS
Required Resources

Anthony, R.N., Hawkins, D.F., & Merchant, K.A. (2011).
Accounting: Text and Cases. 13th edition. New
York: McGraw-Hill/Irwin.
Welch, J & Welch S. (2005). Winning. New York:
HarperCollins.
Reading materials included in the XanEdu Case Pack, if
assigned.
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COURSE LEARNING OUTCOMES

1. Analyze how business transactions are recorded in the
financial records of an organization.
2. Identify the accounting principles used to create the Income
Statement, Balance Sheet, and
Statement of Cash Flows.
3. Identify the common forms of ratio analysis performed with
financial statements in order to
evaluate the financial condition of an organization.
4. Apply key techniques and concepts in measuring the cost of
producing goods and services.
5. Determine how capital budgeting is used in long-term
financial decisions.
6. Apply management accounting concepts to identify and
process relevant financial information for
decision-making purposes.
7. Use technology and information resources to research issues
in financial reporting and analysis.
8. Write clearly and concisely about financial reporting and
analysis using proper writing mechanics.
CONTACT INFORMATION FOR PROBLEMS OR ISSUES
• Have a curriculum-related question? Contact your instructor
for assistance.
• Have a technology-related question? Contact JWMI Tech
Support at (888) 596-5964 x3 or
[email protected]
• Have a student services-related question? Contact Student
Services at (703) 561-2018
or [email protected]

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WEEKLY COURSE SCHEDULE
This 4.5 credit hour Masters level course is designed with the
goal of having each student spend 10 – 15
hours in weekly work. This includes preparation, activities,
discussions and assignments; live or online;
individual or in groups.
Week Preparation, Activities, and Evaluation
1 Basic Financial Accounting & Ratio Analysis
During the first five weeks of this course we will focus on the
topic of financial accounting.
We will start with a brief overview of financial accounting, its
origins, and its intended uses.

We will introduce the basics of how business transactions are
recorded in the General
Ledger (GL) and financial records of organizations and how
these records are used to
create the three basic financial statements. The scope of this
first week is significant, but
this creates a foundation upon which subsequent weeks are
based.
Preparation
• Lecture
— Basic Financial Accounting & Ratio Analysis
• Readings
— Chapter 1, “The Nature and Purpose of Accounting”, pp. 2-
20 (skim)
— Chapter 4, “Accounting Records and Systems”, pp. 80-98
— Chapter 5, “Revenue and Monetary Assets”, pp. 126-129
• Optional
— Good Vibrations, Inc. Exercise
Activities
• Discussion: Poor Financial Reporting (30 points)
• Learning Journal (5 points)
• Self-Assessment (0 points)
— Self-Assessment 1: Classification & Treatment of GL
Accounts
Evaluation
• None

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2 Revenue Recognition & The Income Statement
We will look at the transactions that lead to how revenues are
recognized. The discussion
will include the rules of revenue recognition, matching revenues
and expenses, and creation
of the Income Statement. We will also examine the accounting
steps used for determining
the costing of manufactured products.
Preparation
• Lecture
— Revenue Recognition & The Income Statement

• Readings
— Chapter 3, “Basic Accounting Concepts: The Income
Statement”, pp. 50-68
— Chapter 5, “Revenue and Monetary Assets”, pp. 108-126
— Chapter 6, “Cost of Sales and Inventories”, pp. 141-160
Activities
• Discussion: Income Statement Limitations (30 points)
— Self-Assessment Exercise 2: Business Transactions
Evaluation
• None
• Reminder: For Assignment 2, choose two companies from the
provided listing that
you plan to study and submit your choices to your professor for
approval. For more
information see the Assignment 2 description.
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3 Current and Fixed Assets on the Balance Sheet
We begin with an examination of current assets and their
reporting: cash, short-term
investments, accounts receivable, and inventory. Next, we will
examine key topics in the
accounting of fixed assets: tangible and intangible assets,
depreciation and amortization,
and capitalization versus expensing.
Preparation
• Lecture
— Current and Fixed Assets on the Balance Sheet
• Readings
— Chapter 2, “Basic Accounting Concepts: The Balance Sheet”,
pp. 26-44
— Chapter 7, “Long-Lived Nonmonetary Assets and Their
Amortization”, pp.
172-194
Activities

• Discussion: Balance Sheet Limitations (30 points)
— Self-Assessment Exercise 3: Constructing Financial
Statements
Evaluation
• Assignment 1: Super T-Account file and Creating Financial
Statements (100 points)
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4 Current and Long-term Liabilities on the Balance Sheet
This week will focus on the liabilities section of the Balance

Sheet. We will begin with an
overview of current liabilities: accrued liabilities and short-term
debt. Next, we will follow with
the accounting steps for dealing with long-term liabilities:
bonds, capital leases, and
deferred taxes.
Preparation
• Lecture
— Current and Long-term Liabilities on the Balance Sheet
• Readings
— Chapter 8, “Sources of Capital: Debt”, pp. 220-234 (you
may find the
Appendix useful as well, pp. 234-240)
— Chapter 10, “Other Items That Affect Net Income and
Owners’ Equity”, pp.
288-300
Activities
• Discussion: Issuing Bonds (30 points)
Evaluation
• None
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5 Shareholders’ Equity, The Statement of Cash Flows, and
Financial Analysis
This week we will examine the Shareholders’ Equity section of
the balance sheet including
stocks, retained earnings and dividends. We will look at the
basics of how a large company
can combine the financial results from its various operations
and holdings into a single
consolidated set of financial statements. We will also examine
the Statement of Cash Flows,
how it is assembled and how the cash flow numbers should be
interpreted. Lastly, we will
look at the common ratios used to conduct analyses of the
financial position of
organizations. These ratios are constructed from the three
financial statements: Income
Statement, Balance Sheet, and Statement of Stockholders’
Equity.

Preparation
• Lecture
— Shareholders’ Equity & The Statement of Cash Flows
• Readings
— Chapter 9, “Sources of Capital: Owners’ Equity”, pp. 256-
270
— Chapter 11, “The Statement of Cash Flows”, pp. 314-328,
335-337
— Chapter 13, “Financial Statement Analysis”, pp. 367-386
*
Optional
— Financial
Ratios
Analysis
Example
Activities
• Discussion: Corporate Buyback (30 points)
Evaluation
• None
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6 Cost Analysis & Management – Part 1
During the remaining five weeks of this course we will examine
financial accounting from a
management perspective. We will start with a brief overview of
management accounting and
its intended uses. As cost analysis and management is a
significant topic within
management accounting, two weeks of this course are focused
on this topic. The topic of
cost terminology will be introduced. The course will focus on
understanding the separation
of costs into fixed and variable components and the cost
planning tools that are based on
this categorization are examined. Understanding how costs can
also be separated into
direct and indirect components and the allocation systems that
are part of this is also
examined.

Preparation
• Lecture
— Cost Analysis & Management — Part 1
• Readings
— Chapter 15, “The Nature of Management Accounting”, pp.
438-451 (skim)
— Chapter 16, “The Behavior of Costs”, pp. 456-477
Activities
• Discussion: Costing Information (30 points)
Evaluation
• Assignment 2: Annual Report Review (225 points)
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7 Cost Analysis & Management – Part 2
This week’s focus is on cost management approaches. Activity-
based costing, target costing
and product lifecycle costing are all examined. Understanding
relevant costs for decision-
making is part of this week’s material as well.
Preparation
• Lecture
— Cost Analysis & Management — Part 2
• Readings
— Chapter 17, “Full Costs and Their Uses”, pp. 490-506
— Chapter 18, “Additional Aspects of Product Costing”, pp.
519-549
Activities
• Discussion: Overcoming Costing Hurdles (30 points)
— Self-Assessment Exercise 4: Cost Analysis & Management
Evaluation
• None

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8 Planning & Control
This week we will examine standard costing, budgeting,
variance analysis and flexible
budgeting as topics within planning and control. We will also
look at the role of management
accounting to support decentralization within organizations with
respect to responsibility
center accounting, transfer pricing, and how measurement, and
reward systems are linked.
Preparation
• Lecture
— Planning & Control

• Readings
— Chapter 19, “Standard Costs, Variable Costing Systems,
Quality Costs, and
Joint Costs”, pp. 571-588
— Chapter 20, “Production Cost Variance
Analyses”, pp. 606-618
— Chapter 22, Control: The Management
Environment”, 650-665
Activities
• Discussion: Integrating Cost-Based Information (30 Points)
Evaluation
• Assignment 3: Management Accounting Case: West Island
Products (100 points)
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9 Discounted Cash Flows & Capital Budgeting
Capital budgeting is a key financial tool in the analysis of long-
term investment in capital
projects in organizations. This week we will reintroduce the
concept of the time value of
money and review the basics of discounted cash flows as
introduced in the financial
accounting course. From this starting point, we will examine the
capital budgeting
techniques of payback, discounted payback, internal rate of
return (IRR), and net present
value (NPV).
Preparation
• Lecture
— Discounted Cash Flows & Capital Budgeting
• Readings
— Chapter 27, “Longer-Run Decisions: Capital Budgeting”,
pp. 840-859
— Time Value of Money & Discounted Cash Flows
• Optional
— PowerPoint Deck: Time Value of Money & Discounted
Cash Flows
Activities
• Discussion: Evaluating Capital Projects (30 points)

— Self-Assessment Exercise 5: Cash Flows & Capital Planning
Evaluation
• None
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10 Other Concepts & Techniques in Management Accounting
Management accounting as a discipline contains a broad
collection of analytical tools. This
week we will examine a number of these tools. Cost of quality
and the Balanced Scorecard

are among the topics that will be covered.
Preparation
• Lecture
— Other Concepts & Techniques in Management Accounting
• Readings
— Chapter 23, “Control: The Management Control Process”, pp.
682-695
— Chapter 19, “Standard Costs, Variable Costing Systems,
Quality Costs, and
Joint Costs”, pp. 584-585 (Quality Costs)
— Chapter 17, “Full Costs and Their Uses”, pp. 505 (Target
Costing)
Activities
• Discussion: Quality Measurement (30 points)
Evaluation
• Assignment 4: Management Accounting Case: Cayuga
Cookies, Inc. (225 points)
11 Activities

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GRADING SCALE – GRADUATE
Assignment Total Points
% of
Grade
Assignment 1: Creating Financial Statements
(Due Week 3, Day7)
100 10%
Assignment 2: Annual Report Review
(Due Week 6, Day 7)
225 22.5%
Assignment 3: Management Accounting Case: West Island
Products

(Due Week 8, Day 7)
100 10%
Assignment 4: Management Accounting Case: Cayuga Cookies,
Inc.
(Due Week 10, Day 7)
225 22.5%
Participation: 10 Discussions worth 30 points each
(See separate section below regarding due dates)
300 30%
Participation: 10 Learning Journal entries worth 5 points each
(See separate section below regarding due dates)
50 5%
Totals: 1,000 100%
Points Percentage Grade
900 – 1000 90% – 100% A
800 – 899 80% – 89% B
700 – 799 70% – 79% C
0 – 699 0% – 69% F

Academic Submissions and Evaluations
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Assignment 1: Creating Financial Statements
Due Week 3, Day 7 (100 points)
The specific course learning outcomes associated with this
assignment are:
• Analyze how business transactions are recorded in the
financials records of an organization.
• Identify the accounting principles used to create the Income
Statement, Balance Sheet, and
Statement of Cash Flows.

Similar to the exercise used in the course to introduce how
business transactions are recorded in the
financial records of an organization and used to produce
financial statements, Assignment 1 presents you
with an organization’s opening financial position and a series of
transactions that take place over a year.
You should determine the appropriate manner in which to
record these transactions and then produce
three financial statements for the organization at the end of the
year.
Assignment:
Danny’s Security Systems, Inc. (DSSI) offers its clients security
systems and alarm monitoring services
on a retail basis. DSSI specializes in offering the most up-to-
date services with the most technologically
advanced equipment. For example, the high-end alarm system,
called DAS59, is widely recognized as an
industry leader. All of the balance sheet items from December
31, 2012, are shown below along with the
events that occurred during 2013. Please ignore all taxes
(income and sales) in preparing your answer.
Danny’s Security Systems, Inc.
Balance Sheet Items
As of December 31, 2012
0.5 points Accounts payable $380,000
0.5 points Accounts receivable $611,000
1.0 points Accumulated depreciation $1,245,000
0.5 points Cash $267,000
0.5 points Common shares $1,152,000

0.5 points Short-term bank loan $125,000
0.5 points Plant, property, and equipment $2,111,000
0.5 points Interest payable $37,000
0.5 points Inventory $850,000
1.0 points Licenses (net) $180,000
0.5 points Long-term bank loan $525,000
0.5 points Goodwill $80,000
0.5 points Retained earnings $304,000
1.0 points Advances from customers $340,000
0.5 points Salaries payable $180,000
0.5 points Short-term investments (trading securities) $180,000
0.5 points Office supplies $9,000
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The following events occurred during 2013:

A. New credit sales for the year were $1,910,000.
B. New cash sales for the year were $333,000.
C. DSSI acquired office supplies on credit for $32,000.
D. Cash collections from credit sales were $1,720,000.
E. Cash payments for items purchased on credit during the year
were $344,000.
F. Paid $363,000 for administrative expenses during the year.
G. DSSI acquired $212,000 of inventory on credit.
H. At the end of the year, DSSI owed the bank $19,000 in
interest.
I. DSSI collected $327,000 of cash advances from customers.
J. DSSI offers a “satisfaction guarantee” to its clients for
security services. If clients are unhappy with
the services they purchased, they are eligible for free additional
security services (i.e., this is a form of
“after sales warranty” service). The company estimates that
future expenditures of approximately
$67,000 will be required to perform these “after sales warranty”
activities to keep clients satisfied for
services originally rendered to clients in 2013.
K. DSSI spent $125,000 during 2013 on research and
development activities related to new services the
company could offer clients. It is expected that some of these
products would be marketable within
one or two years, but nobody is sure which products will be
successful.
L. On the last day of business in 2013, DSSI declared an
$80,000 dividend, which will be paid sometime
in the next year.
M. At the end of the year, DSSI owed its employees a total of
$66,000 in wages.
N. DSSI paid down the long-term loan by $140,000.

O. Sales of $272,000 were earned from prior period cash
advances from customers.
P. At the end of the year, the market value of the short-term
investments was $157,000.
Q. A total of $3,000 in office supplies remained on hand at the
end of the year.
R. DSSI’s policy is to write off all intangible assets over 3
years using straight-line amortization. 2013 is
the second year for amortizing licenses.
S. At the end of the year, it was determined that $513,000 of
inventory remained on-hand.
T. At the end of the year, it was determined that the carrying
value of goodwill had declined by $28,000.
U. Old equipment, which had originally cost $147,000 and was
fully depreciated, was scrapped on the
first day of business of the year.
V. DSSI acquired all of the assets and liabilities of Smith
Alarms, LLC for $555,000 cash. The assets
included equipment valued at $425,000 (this equipment was
carried on the books of Smith Alarms,
LLC at $300,000 net), accounts receivable of $230,000,
accounts payable of $250,000, and a
demand loan of $52,000. There were no intangible assets.
W. DSSI paid salaries to employees of $390,000 in cash.
X. Paid the bank $58,000 cash towards interest payments
during the year.
Y. Depreciation on plant, property, and equipment for 2013
was determined to be $123,000.
Z. At the end of the year, the accountant estimated that $22,000
of accounts receivable owed to the firm
would not likely be collected.

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Required:
Using the Super-T approach discussed in class, open the
accounts, record the transactions, and prepare
an Income Statement, Balance Sheet, and Statement of Cash
Flows (using the direct method) for DSSI
as of December 31, 2013, following the generally accepted
accounting principles (GAAP) covered in the
course to date.
Your submission for this assignment should include the
following documents:
1. Super-T worksheet showing all opening balances and how the

transactions (a) through (z)
were recorded. (Note: the purpose of submitting this document
is to be able to see how you
recorded the transactions necessary to prepare the three
financial statements listed below.)
2. A Balance Sheet for DDSI as of December 31, 2013.
3. An Income Statement for DDSI for the year ending December
31, 2013.
4. A Statement of Cash Flows for DSSI for the year ending
December 31, 2013.
Grading:
Assignment Points Percentage Grade
90 – 100 90% – 100% A
80 – 89 80% – 89% B
70 – 79 70% – 79% C
0 – 69 0% – 69% F
Points: 100 Assignment 1: Creating Financial Statements
Criteria Explanation of Grading
1. Use the information provided in the
assignment to create and use the necessary
General Ledger accounts to prepare the three
required financial statements.
Weight: 70%
Use a Super-T worksheet to record the provided Balance Sheet

opening values and record transactions (a) through (z).
There are 10 points available for correctly recording the
opening
values in the Super-T worksheet.
There are 60 points available for correctly recording
transactions (a)
through (z) in the Super-T worksheet.
2. Prepare a Balance Sheet for DDSI as of
December 31, 2013.
Weight: 10%
Prepare a Balance Sheet as a separate document. Use all of the
appropriate formatting and presentation norms necessary to
create
a Balance Sheet. (10 points)
3. Prepare an Income Statement for DSSI for
the year ending December 31, 2013.
Weight: 10%
Prepare an Income Statement as a separate document. Use all of
the appropriate formatting and presentation norms necessary to
create an Income Statement. (10 points)
4. Prepare a Statement of Cash Flows (using
the direct method) for DSSI for the year
ending December 31, 2013.
Weight: 10%
Prepare a Statement of Cash Flows as a separate document. Use
all of the appropriate formatting and presentation norms
necessary
to create a Statement of Cash Flows. (10 points)

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Assignment 2: Annual Report Review
assignment are:
• Analyze financial statements using financial ratios.
• Analyze and evaluate cash flows over time.
• Use technology and information resources to research issues in
financial management.
• Write clearly and concisely about financial management using
proper writing mechanics.
Required:

This project requires that you conduct a financial analysis of
two, comparable organizations chosen from
the provided listing. Let your professor know which two
companies you plan to study before the end of
Week 3, as your selection must be approved. The professor
reserves the right to limit the number of
students comparing the same two organizations.
Assignment:
1. Carefully review the annual reports for both organizations.
Comment on what approach each
company has taken in reporting to its shareholders. (This
requirement is purposely broad to give
you the freedom to talk about anything under the broad title of
“reporting to shareholders”).
2. Using the provided Excel spreadsheet, prepare a ratio
analysis for both companies including a
trend analysis for three years. Comment on the significance of
the ratios for each company (do
they indicate that things are all right, do they suggest that
problems exist, or is it likely that
problems will occur in the future?). Comment specifically on
the similarities and differences
among the ratios calculated for both companies and comparison
to any benchmark.
3. Prepare an analysis of the cash flow statements for both
companies.
4. List and discuss the importance of the two most significant
accounting policies adopted by the
two organizations (you should select the same two policies for
both organizations). Explain the
options selected by both companies and comment on any

differences that you see. Explain what
other policies the organizations could have selected and state
why you think they selected one
policy over another.
5. Provide the URL’s for each company’s Annual Report.
Your assignment should adhere to these guidelines:
• Write in a logical, well-organized formal business style. Use
Times New Roman font size 12 or
similar, double space, and leave ample white space (i.e., 1-inch
margins) per page.
• All references must follow JWMI style guide and works must
be cited appropriately. Check with
your professor for any additional instructions on citations.
Reference pages are not included in
the assignment page length.
• On the first page or in a header, include the title of the
assignment, the student’s name, the
professor’s name, the course title, and the date.
• Faculty members have discretion to penalize for assignments
that do not follow these guidelines.
Check with your individual professor if you feel the assignment
requires a much longer or shorter
treatment than recommended.

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Grading:
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and
language and writing skills, using the following rubric:
202 – 225 90% – 100% A
180 – 201 80% – 89% B
157 – 179 70% – 79% C
0 – 156 0% – 69% F
Points: 225 Assignment 2: Annual Report Review
Criteria
Unacceptable
0-69% F
Fair

70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Compare and contrast the approach to
reporting to shareholders taken by each
company. Examine topics such as: use of
graphics, presentation format, tone, detail,
length, and required versus additional
content.
Weight: 20%
Did not submit or
incompletely
analyzed the
reporting
approach.
Partially analyzed
the reporting
approach.
Satisfactorily
analyzed the
reporting
approach.
Thoroughly
analyzed the
reporting
approach.

2. Analyze the financial statements using
financial ratios (i.e., calculate and discuss
similarities and differences in trends,
benchmarks). (Use the ratios covered in
Week 4 and any other relevant ratios listed
on pp. 380-381 of the text that the provided
Excel spreadsheet calculates for you.)
Weight: 30%
Did not submit or
incompletely
analyzed the
financial ratios.
Partially analyzed
the financial ratios.
Satisfactorily
analyzed the
financial ratios.
Thoroughly
analyzed the
financial ratios.
3. Analyze the cash flow statements (i.e.,
calculate and discuss similarities and
differences in trends). Discuss how these
patterns reflect on the stated strategies of
the organizations. Your analysis should
answer such questions as: Where is the
cash coming from? How is it being used?
What are the long-range implications?
Weight: 20%
Did not submit or

incompletely
analyzed the cash
flow statements.
Partially analyzed
the cash flow
statements.
Satisfactorily
analyzed the cash
flow statements.
Thoroughly
analyzed the cash
flow statements.
4. Discuss the most significant accounting
policies adopted by the two organizations
e.g., revenue recognition; inventory
valuation. (Note: you should select the
same two policies for both organizations.)
Explain the choices made by both
companies and comment on any
differences that you see.
Weight: 20%
Did not submit or
incompletely
analyzed two
significant
accounting policy
choices.
Partially analyzed
two significant
accounting policy

choices.
Satisfactorily
analyzed two
significant
accounting policy
choices.
Thoroughly
analyzed two
significant
accounting policy
choices.
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5. Clarity, writing mechanics, and
formatting requirements.

Weight: 10%
Multiple
mechanics errors
or much of the text
is difficult to
understand and
fails to follow
formatting
instructions. The
text does not flow.
Several
mechanics errors
make parts of the
text difficult to
understand; the
text does not flow
or the discussion
fails to justify
conclusions and
assertions.
More than a few
mechanics errors
or text flows but
lacks conciseness
or clarity;
assertions and
conclusions are
generally justified
and explained.
Few mechanics
errors; text flows
and concisely and

clearly expresses
the student’s
position in a
manner that
rationally and
logically develops
the topics.
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Assignment 3: Management Accounting Case: West Island
Products
assignment are:

• Apply key techniques and concepts in measuring the cost of
producing goods and services.
• Apply management accounting concepts to identify and
financial management.
• Write clearly and concisely about financial management using
proper writing mechanics.
Assignment:
West Island Products (WIP) is a divisionalized furniture
manufacturer. The divisions are autonomous
segments with each division responsible for its own sales, cost
of operations, and equipment acquisition.
Divisional performance is evaluated annually based on ROI.
Each division serves a different market in the
furniture industry. Because the markets and products of the
divisions are so different, there have never
been any transfers between divisions.
The Commercial Division of WIP, manufacturers furniture for
the restaurant industry. The Commercial
Division plans to introduce a new line of counter chair units
featuring a cushioned seat. Roberta Katz, the
Commercial Division manager, has discussed the manufacturing
of the cushioned seats with Nathan
Danielson of the Office Division. They both believe a cushioned
seat currently made by the Office Division
for use on its deluxe office stool could be modified for use on
the new counter chair. Consequently, Katz

asked Danielson for a price for 100-unit lots of the cushioned
seats. The following conversation took
place about the price to be charged for the cushioned seats.
Danielson: “Roberta, we can make the necessary modifications
to the cushioned seat easily. The
raw materials used in the new counter chair seat are slightly
different and should cost
about 10 percent more than those used in our deluxe office
stool. However, the labor
time should be the same because the seat fabrication process is
the same. I would price
the cushioned seat at our regular rate: full cost plus a 30 percent
mark-up. According to
my calculations, that would be $2,053 per lot of 100 seats.”
Katz: “That’s higher than I expected, Nathan. I was thinking
that a good price would be your
variable manufacturing cost. After all, your fixed costs will be
incurred regardless of this
job. In addition, I have received a quote from one of the
Commercial Division’s regular
suppliers to provide us with the counter seats at $1,900 per lot
of 100 seats.”
Danielson: “Roberta, I am at full capacity. By making the
cushioned seats for you, I have to cut my
production of deluxe office stools. Thankfully, the labor time
freed by not having to
fabricate the frame and assemble the deluxe stool can be shifted
to the production of an
economy stool. I would like to sell the cushioned seats to you at
my variable cost, but I
have excess demand for both products. I don’t mind changing
my product mix to the

economy model and producing the cushioned seats for you as
long as I don’t change my
division’s overall profitability. Here are my standard costs for
the two stools and a
schedule of my manufacturing overhead.” (See Exhibits 1 and
2.)
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Katz: “I guess I see your point, Nathan, but I don’t want to
price myself out of the market. I
understand the need to maintain your division’s overall
profitability, so let’s look at a price
that utilizes variable costs, plus any net opportunity costs from
the shifted production. In
addition to pricing, I am also concerned about delivery. We will
need the counter seats
within two weeks of placing our order or we risk losing some

important potential
customers. Our outside supplier claims that they can meet our
timing needs.”
Danielson: “Oh-oh. That lead-time is a bit short considering the
production re-scheduling we need to
do. I can’t promise you a lead-time shorter than four weeks at
the moment.”
Katz: “There are quite a few issues that need to be addressed
here, Nathan. As we have no
previous experience in transferring goods between our
divisions, I think we should speak
with the controller at corporate headquarters before we can
agree on a transfer price.”
Exhibit 1 – Office Division Standard Costs and Prices
Deluxe
Office Stool
Economy
Office Stool
Direct materials:
Framing
................................................................................... $ 7.35
...............................................................................................
.............................................. $ 6.50
Cushioned seat .......................................................................
6.40 —
Molded seat (purchased) .........................................................
—
............................................................................... ................

.............................................. 6.00
Direct Labor:
Frame fabrication (0.5 hrs. @ $7.50/hr.) .................................
3.75
..................................................................................... ..........
.............................................. 3.75
Cushion fabrication (0.5 hrs. @ $7.50/hr.) ..............................
3.75
...............................................................................................
.............................................. —
Assembly (0.5 hrs. @ $7.50/hr.) ..............................................
3.75
...............................................................................................
.............................................. 3.75
Manufacturing overhead ($10.00/DLH)
......................................... 15.00
...............................................................................................
.............................................. 10.00
Total standard cost
........................................................................ $ 40.00
...............................................................................................
.............................................. $ 30.00
Selling price (including 30% mark-up)
........................................... $ 52.00
...............................................................................................
.............................................. $ 39.00
Exhibit 2 – Office Division Manufacturing Overhead Budget
Overhead Item Description Amount

Supplies ..................................... Variable
...............................................................................................
................................. $ 370,000
Indirect labor .............................. Variable
...............................................................................................
................................. 375,000
Supervision ................................ Fixed
...............................................................................................
...................................... 150,000
Power ......................................... Variable
...............................................................................................
................................. 180,000
Heat and light ............................. Fixed
...............................................................................................
...................................... 120,000
Property tax & insurance ........... Fixed
...............................................................................................
...................................... 130,000
Depreciation ............................... Fixed
...............................................................................................
...................................... 1,100,000
Employee benefits ..................... Variable
...............................................................................................
................................. 575,000
Total overhead
...............................................................................................
....................... $ 3,000,000
Capacity in direct labor hours (DLH)
....................................................................................
300,000
Overhead rate per direct labor hour
..................................................................................... $
10.00

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Required:
Your goal is to examine this situation and recommend a course
of action for Roberta Katz and Nathan
Danielson.
1. In an Excel spreadsheet or neatly hand-written notes
uploaded as a PDF file,
a. Demonstrate your calculations of a transfer (selling) price for
the cushioned seats to the
Commercial Division. You should re-examine Nathan
Danielson’s calculation and also
calculate one that meets Roberta Katz’s request for a price
based on variable and net
opportunity costs Based on information provided,
determine/confirm a transfer price that

meets Danielson’s objective regarding maintaining the
profitability of the Office Division.
2. In a Word document,
a. Discuss pros and cons of each option (i.e., in-sourcing and
out-sourcing). Include in your
discussion what you believe the corporate controller is likely to
recommend and why.
b. Discuss how you would suggest that the company handles
such transfer disputes in the
future (i.e., what policies would you suggest putting in place).
Make sure your
recommendation includes financial policies around setting a
transfer price range. Support
your suggestion by examining the advantages and disadvantages
of its adoption.
Grading:
Grades for this assignment will be based on answer quality of
calculated/examined transfer price,
logic/organization of the paper, and language and writing skills,
using the following rubric:
90 – 100 90% – 100% A
80 – 89 80% – 89% B
70 – 79 70% – 79% C
0 – 69 0% – 69% F

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Points: 100 Assignment 3: Management Accounting Case: West
Island Products
Criteria
Unacceptable
0-69% F
Fair
70-79% C
Proficient
80-89% B

Exemplary
90-100% A
1. Re-examine Nathan Danielson’s
calculation of the seat cushion’s transfer
(selling) price to the Commercial Division
as compared to Roberta Katz’s request for
a price based on variable and opportunity
costs. Based on the information provided,
determine/confirm a transfer price that
would meet Danielson’s objective regarding
the profitability of the Office Division.
Weight: 50%
Did not submit or
incompletely
analyzed the
transfer (selling)
price.
Partially analyzed
the transfer
(selling) price.
Satisfactorily
analyzed the
transfer (selling)
price.
Thoroughly
analyzed the
transfer (selling)
price.
2. Discuss the pros and cons of each
option (i.e., in-sourcing and out-sourcing)

noting at least 2 pros and 2 cons for each.
Include in your discussion what you believe
the corporate controller is likely to
recommend and why.
Weight: 20%
Did not submit or
incompletely
analyzed the pro’s
and con’s of each
option.
Partially analyzed
the pro’s and con’s
of each option.
Provided fewer
than 2 pros and 2
cons or each
option.
Satisfactorily
and con’s of each
option. Provided 2
pros and 2 cons
for each option.
Thoroughly
and con’s of each
option. Provided
more than 2 pros
and 2 cons for
each option.
3. How would you suggest that the

company handles such transfer disputes in
the future (i.e., what policies would you
suggest putting in place)? Make your
recommendations by writing a Transfer
Price Policy and include financial policies
around setting a transfer price range.
Support your suggestion by examining the
advantages and disadvantages of its
adoption.
Weight: 20%
Did not submit or
incompletely
analyzed
recommendations
for handling the
transfer pricing
process.
Partially analyzed
recommendations
for handling the
transfer pricing
process.
Satisfactorily
analyzed
recommendations
for handling the
transfer pricing
process.
Thoroughly
analyzed
recommendations
for handling the

transfer pricing
process.
Weight: 10%
Multiple
mechanics errors
or much of the text
is difficult to
understand and
fails to follow
formatting
instructions. The
text does not flow.
Several
mechanics errors
make parts of the
text difficult to
understand; the
text does not flow
or the discussion
fails to justify
conclusions and
assertions.
More than a few
mechanics errors
or text flows but
lacks conciseness
or clarity;
assertions and
conclusions are
generally justified

and explained.
Few mechanics
errors; text flows
and concisely and
clearly expresses
the student’s
position in a
manner that
rationally and
logically develops
the topics.
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Strayer University.
Page 24 of 31
Assignment 4: Management Accounting Case: Cayuga Cookies,
Inc.

assignment are:
• Determine how capital budgeting is used in long-term
financial decisions.
• Apply management accounting concepts to identify and
financial reporting and analysis.
• Write clearly and concisely about financial reporting and
analysis using proper writing mechanics.
Assignment:
Sophie Morgan, President of Cayuga Cookies, Inc. (CCI), was
trying to decide whether to expand the
company by adding a new product line. The proposal seemed
likely to be profitable and adequate funds
to finance it could be obtained from outside investors.
CCI had long been regarded as a well-managed company. It had
succeeded in keeping its present
product lines up to date and had maintained a small but
profitable position in a highly competitive
industry.
The amount of capital presently employed by the company was
approximately $4,000,000, and was
expected to remain at this level whether the proposal for the
new product line was accepted or rejected.
Net income from existing operations amounted to about

$400,000 a year, and Morgan’s best forecast was
that this would continue to be the income from present
operations.
Introduction of the new product line would require an
immediate investment of $400,000 in equipment and
$250,000 in additional working capital. A further investment of
$100,000 in working capital would be
required a year later.
Sales of the new product line would be relatively low during the
first year, but would increase steadily until
the sixth year. After that, changing tastes and increased
competition would probably begin to reduce
annual sales. After eight years, the product line would probably
be withdrawn from the market. At that
time, the company would dispose of the equipment and liquidate
the working capital. The net cash value
of the steps to close the product line at that time would be about
$350,000.
The low initial sales volume, combined with heavy promotional
outlays, would lead to heavy losses in the
first two years, and no net income would be reported until the
fourth year. The profit forecasts for the new
product line are summarized in Exhibit 1.
Morgan was concerned about the effect this project would have
on CCI's overall reported profitability over
the next three years. On the other hand, "eyeballing" the figures
in Exhibit 1 led Morgan to guess that if
the proposal were analyzed using after-tax cash flows
discounted at 10 percent, the project might well
show a positive net present value, and hence could be a
worthwhile investment opportunity.

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Exhibit 1
Income Forecast for New Product Line
Year Forecasted
Incremental
Cash Flow
from
Operations1
(1)

Depreciation
Expense on
New
Equipment2
(2)
Forecasted
Incremental
Income Before
Tax
(3) = (1 + 2)
Income Tax3
at 40%
(4)
Forecasted
Incremental
Net Income
After Tax4
(5) = (3 + 4)
1 (350,000) (50,000) (400,000) 160,000 (240,000)
2 (100,000) (50,000) (150,000) 60,000 (90,000)
3 0 (50,000) (50,000) 20,000 (30,000)
4 200,000 (50,000) 150,000 (60,000) 90,000
5 500,000 (50,000) 450,000 (180,000) 270,000

6 1,000,000 (50,000) 950,000 (380,000) 570,000
7 900,000 (50,000) 850,000 (340,000) 510,000
8 600,000 (50,000) 600,000 (240,000) 360,000
Notes:
1. In this column, numbers in parentheses indicate cash outflow.
2. In this column, numbers in parentheses indicate an expense
(i.e., something that reduces profits).
For the purpose of this analysis, we may use these depreciation
figures for the determination of
both Net Income and Income Tax that will be paid to the
government.
3. When forecasted incremental income before taxes is negative,
the firm is entitled to a tax rebate
at 40%, either from taxes paid in previous years or from taxes
currently due on other company
operations. Therefore, in this column, numbers in parentheses
indicate taxes paid to the
government and numbers not in parentheses indicates tax
rebates received from the government.
4. In this column, numbers in parentheses indicate a net loss
produced by the new product line and
numbers not in parentheses indicate a net profit made by this
new product line.

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Page 26 of 31
Required:
In an Excel spreadsheet or neatly hand-written notes uploaded
as a PDF file,
1. Calculate the nominal and discounted payback periods for
this proposed project.
2. Calculate the net present value and internal rate of return of
the proposed project.
In a Word document,
1. Referring to your analysis in parts (1) and (2), what is your
recommendation regarding the

proposed project under the following three scenarios (note:
comment on any similarities or
differences in your recommendations across these three
scenarios):
a. If CCI was a private company, owned entirety by Sophie
Morgan?
b. If CCI was a publicly owned company, with shares owned by
a large number of small
investors, and Morgan purely a salaried administrator?
c. If CCI was a wholly owned subsidiary of a much larger
company and Morgan expected to
be a candidate to succeed one of the parent company's top
executives who will retire
from the company in about two years from now?
Grading:
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and
language and writing skills, using the following rubric:
202 – 225 90% – 100% A
180 – 201 80% – 89% B
157 – 179 70% – 79% C
0 – 156 0% – 69% F

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Page 27 of 31
Points: 225 Assignment 4: Management Accounting Case:
Cayuga Cookies, Inc.

Criteria
Unacceptable
0-69% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Calculate the nominal and discounted
payback periods for this proposed project.
Weight: 10%
Did not submit or
incompletely
analyzed the
nominal and
discounted
payback periods
for this proposed
project.
Partially analyzed
the nominal and
discounted
payback periods
for this proposed
project.
Satisfactorily
analyzed the

nominal and
discounted
payback periods
for this proposed
project.
Thoroughly
analyzed the
nominal and
discounted
payback periods
for this proposed
project.
2. Calculate the net present value and
internal rate of return of the proposed
project.
Weight: 50%
Did not submit or
incompletely
analyzed the net
present value and
internal rate of
return of the
proposed project.
Partially analyzed
the net present
value and internal
rate of return of
the proposed
project.
Satisfactorily
analyzed the net

present value and
internal rate of
return of the
proposed project.
Thoroughly
analyzed the net
present value and
internal rate of
return of the
proposed project.
3. Using the metrics calculated in Parts (1)
and (2), offer a detailed recommendation
on whether or not CCI should pursue this
proposed project under three different
organizational scenarios (as described in
the requirements). Discuss and explain any
similarities or differences between these
recommendations.
Weight: 30%
Did not submit or
incompletely
analyzed whether
or not the
proposed project
should be pursued
under three
organizational
scenarios.
Partially analyzed
whether or not the
proposed project
should be pursued

under three
organizational
scenarios.
Satisfactorily
analyzed whether
or not the
proposed project
should be pursued
under three
organizational
scenarios.
Thoroughly
analyzed whether
or not the
proposed project
should be pursued
under three
organizational
scenarios.
Weight: 10%
Multiple
mechanics errors
or much of the text
is difficult to
understand and
fails to follow
formatting
instructions. The
text does not flow.

Several
mechanics errors
make parts of the
text difficult to
understand; the
text does not flow
or the discussion
fails to justify
conclusions and
assertions.
More than a few
mechanics errors
or text flows but
lacks conciseness
or clarity;
assertions and
conclusions are
generally justified
and explained.
Few mechanics
errors; text flows
and concisely and
clearly expresses
the student’s
position in a
manner that
rationally and
logically develops
the topics.

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Page 28 of 31
WEEKLY DISCUSSION QUESTION EXPECTATIONS
A central part of the benefit of earning an MBA degree in an
Executive MBA program comes from the
incredible peer-to-peer learning opportunities that are possible
when a group of experienced managers
and professionals extend their learning together. Discussion
questions are an integral element of the
online learning experience. They support higher-level learning
through the application and analysis of
concepts, evaluation of other points of view, independent
research, synthesis of information, and linking
information to personal experiences and/or goals.
The practice of referencing ideas that are not one’s own is an
important part of constructing high quality
discussion question responses. Referring to a source often
distinguishes “personal” versus “informed”
opinions. Students are highly encouraged to use outside
resources when appropriate. Regularly utilizing
research and outside sources supports the powerful habit of

making decisions based on the synthesis
and evaluation of available, relevant information. Organizations
benefit from individuals willing and able to
analyze situations comprehensively and critically. When
incorporating resources into the response,
citations are necessary as they allow others to locate the
resource(s). All citations may be done informally
by providing a link or referencing the author and title.
Remember, readers must be able to locate the
resource by referring to the citation.
Discussion Question Grading Criteria
Each week students are required to answer one discussion
question and respond to peer posts. Grades
are assessed on both the quality and timeliness of posts. Use the
following criteria to guide and evaluate
your discussion question responses.
Criteria 1: Original Post, initial, major response to a discussion
question (15 points)
• Author an original post by midnight Wednesday, day 3
• Responses are logical, clear, and complete.
• Opinions and assertions are well-supported with application of
course material, professional
experience, and outside resources as appropriate.
• Sources and references are cited in a manner that allows
others to locate the resource. For
example, “Jack Welch, Winning” would be an acceptable way to
informally cite a text. An
example of an informal citation for a digital resource would be
to include the URL such as;
http://www.website.com.

• Responses include a thought-provoking question or comment
designed to evoke meaningful
participation from peers.
• Posts are completed on time.
Criteria 2: Respond to fellow students (15 points)
• Author posts in response to the main posts of at least two
classmates by midnight Sunday,
day 7.
• Responses add value to peers’ posts and community learning.
• Responses are candid, clarify ideas, and challenge
assumptions and/or offer alternative
perspectives.
• Responses include a thought-provoking question or comment
designed to evoke meaningful
participation from peers.
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WEEKLY LEARNING JOURNAL EXPECTATIONS
Reflective learning is an active process and a form of internal
inquiry that extends the relevance of
learning and deepens our understanding of practices to our work
and everyday lives. As such, a learning
journal entry is required at the end of most weeks. Use this
opportunity to reflect on attempts to improve
or plans to improve your professional practices relative to
course learning. Explore your understanding,
assess your assumptions, develop and refine your ideas and
beliefs, and improve your daily practices.
Learning Journal Grading Criteria
Use the following criteria to guide and evaluate your learning
journal entries.
Criteria 1: One Learning Journal Entry (5 points)
• Author a reflective post by midnight Sunday, day 7.
• Reflective responses discuss how the week’s learning and
practice have impacted their
understanding of practices and assumptions.
• Reflective responses describe changes made to their daily
practices or plans to do so and
the implication of those changes.

• This is a pass or fail activity. A post that fits the criteria
results in 5 points. A post that does
not fit the criteria, or no posting at all, results in 0 points.

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ACADEMIC SUBMISSIONS AND EVALUATIONS
Students in the Jack Welch Management Institute Executive
MBA program have, on average, 15 years of
organizational experience prior to starting the program. For
many, it has been some time since they were
students and there are aspects of being a student that may no
longer be familiar or intuitive. Specifically,
the topics of preparing academic submissions and interpreting
academic evaluations may require some
discussion in order to be fully understood.
ACADEMIC SUBMISSIONS: Content & Form
The most important characteristic of any work our students
submit for evaluation is content. The
professors who grade our students’ work will be guided by
questions such as: does the submission
address the required question(s) for the assignment; are the
observations/analyses/calculations included
in the submission appropriate and contribute to the case or
position the student is making; does the
submission make appropriate use of sources to establish or
reinforce relevant points or conclusions?

Ultimately, the time and effort students devote to composing a
submission for academic evaluation should
be focused on ensuring that the submission content is
substantive and squarely addresses the
requirements for the submission.
With respect to assembling this content, it is important to
consider the originality of the work submitted.
For most of our participants, the most recent frame of reference
they have developed for preparing and
developing reports has been in a business setting. In that
setting, the quality of the content of a business
report is judged primarily on its usefulness. A report that can be
very useful for a business purpose may
or may not contain very much original work of the author. In
contrast, academic writing and submissions
are not intended to achieve an organizational goal but to be part
of achieving a student’s learning goal.
Academic submissions are part of a process that includes
learning, assessment, and credentialing. For
these reasons, the work submitted by a student for evaluation
must be substantially the original work of
that student. In other words, a critical basis on which the
content of an academic submission is evaluated
is originality.
Of course, academic writing regularly references the work of
other authors. These sorts of citations can
demonstrate that a paper is “well researched”. The most
common opportunities to reference other works
in an academic paper come when: a specific fact is being raised
and the source of that information is
provided for confirmation; a quote from a relevant source or
individual is helpful in making a point; a
reference is made to demonstrate differences in opinion on some
position described in the paper. It

should go without saying that the use of any material written by
others requires the author of the
submission to use appropriate referencing and citation formats.
Failing to cite the sources of material
written by others is plagiarism and a breach of academic
integrity. However, even when properly cited,
students using material written by others must do so in a manner
that does not dilute the originality of
their submission. While no specific formula or ratio will be
provided to our students regarding the
proportion of any submitted work that is originally composed by
the student versus quoted from other
sources, students should appreciate that the large majority of
any work they submit for evaluation is
expected to be original work composed by the student.
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The other characteristic of any work submitted for academic
evaluation that will be considered is the form
of the submission. While the issues of content and originality
discussed above are more important
characteristics for a submission, ensuring that any submission is
well written, free of grammatical or
spelling mistakes, neatly and consistently formatted, and uses
proper citation formats will help ensure that
a student can be eligible for a higher grade. Certainly, the
evaluation of even the most compelling content
will be impacted negatively if the form of the presentation is
poor.
If a student is ever unsure of the expectations for the content or
form of an academic submission, the very
first line of inquiry to answer these questions is the course
professor. There is no better source than the
course professor and all of the faculty members at JWMI are
keen and sincerely interested in supporting
our students at all times.

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