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Assignment 3: APA Fundamentals. The text / content below is
not formatted for final use and may reside in a different font,
size, and paragraph spacing than the final submission of the
intended assignment. Note: The supplied text / content subject
matter is meant to aid students in their completion of the
assignment. Students should refrain from creating their own
content for this particular assignment.
Template Section
Text / Content (Cut and Paste below text)
Running header
Please note that on the title page, your page header/running
head should look like this:
Pages after the title page should have a running head that looks
like this:
Running head: HOW TO FORMAT AN APA PAPER
HOW TO FORMAT AN APA PAPER
Title Page
*The text to the left of the “:” is not required (it is for
descriptive purposes), only the actual information should be on
the Title Page.
*Title of Paper: How to Format an APA Paper According to 6th
Edition Standards
*Student Name: (Use your name)
*University Name: Strayer University
*Course Number and Name: CIS105 Introduction to Information
Systems
*Instructor Name: Professor Graham
*Date of Submission: (Use the current date)
Abstract
Level 1 headers should be centered and boldface.
Do not indent first sentence in the Abstract.
The Abstract is often optional for research papers. Students
enrolled in courses at Strayer University should verify with the
instructor if an Abstract is required for the paper. CIS105 does
not have a major APA paper as an assignment. The Abstract
should be written in block form, which means that the paragraph
should not be indented. The Abstract should contain between
150 and 250 words and should not contain in-text citations or
references. The Abstract provides a brief summary of the paper
and usually contains words such as, “This paper will discuss…”,
or “The purpose of this paper is to…”. The Abstract should not
to be confused with the thesis statement. Write the Abstract in
short and concise sentences that tell the story of the paper. The
Abstract should be written after the entire paper has been
completed. The Abstract should be located after the title page,
but before the introduction of the paper. Do not write the
Abstract in first-person; write the Abstract in third-person.
Introduction and Thesis Statement
The title of the paper is centered but not bolded for this
instance.
Do indent the first sentence in a paragraph.
How to Format an APA Paper According to 6th Edition
Standards. Input and center the above title of the paper at the
top of the page. This title is not bolded but the titles in the rest
of the body will be centered and bolded. An introduction and
thesis statement header is not used and should not be included.
The first sentence of the introduction should grab the attention
of the audience of readers. It should be an original, broad
statement, quote, or paraphrase. Narrow down the broad topic to
a specific argument that is worthy of research and writing.
Research papers should be written in a narrative format. Write
the paper in third-person; refrain from writing papers in first-
and second-person. Provide background, definitions, or other
details about the topic that will help the audience of readers
understand the topic more effectively and writer’s logical flow
of the paper. The introduction paragraph should lead into a
specific or main topic, known as the thesis statement. The thesis
statement should be the last sentence of the introduction
paragraph. The type of thesis statement used in this paper is the
expository thesis statement. In this case, the expository thesis
statement is one comprehensive sentence that displays three
main argumentative points that the writer thinks are critically
important for the readers to know. The writer needs to conduct
research about these specific opinions and support them with
objective and accurate data. Here is an example of an expository
thesis statement: In order to write a great research paper,
writers must understand word processing software, APA 6th
Edition formatting, and how to structure content. Without a
thesis statement, there can be no body of the paper or
conclusion.
Body of the Paper
Note: The body contains three (3) sections with Level 1
Headings: Word Processing Software, APA 6th Edition
Formatting, and Structuring Content. These should be Centered
and Bolded.
Note: A block quote is highlighted in yellow to show you in the
text to the right. Do not include the yellow highlight in your
document. Be sure to format this item according to APA 6th
edition standards.
Remember to indent the first sentence of a paragraph.
Word Processing Software
The body of the paper should outline the three main
argumentative points in the thesis statement. Therefore, if a
Header such as “Word Processing Software” is used, the
paragraph or subsequent paragraphs within the section should
discuss thesis statement argument #1.
Data that presents opposing viewpoints related to different
Word processing software, the types that exist, advantages and
disadvantages, and any other relevant information should be
written within the paragraph or subsequent paragraphs.
Subsequent paragraphs may be necessary. This can be up to the
writer, the instructor, or the constraints of the assignment. For
example, a five-paragraph paper should include:
1. An introduction paragraph, with thesis statement at the end of
the introduction paragraph.
2. A body of the paper that contains three paragraphs related to
the thesis statement.
3. A conclusion paragraph that includes a restatement of the
thesis statement, whether it is confirmed or disconfirmed, a
summary of the findings of each paragraph, and final words
based on the writer’s perspective of the research paper.
However, a research paper that is required to be longer in length
(i.e., 5-6 pages, 8-10 pages) will more than likely require
additional paragraphs and sections. This is when the use of
Headers and sub-Headings may prove useful. The writer will
need to ensure that the logical flow of data naturally transitions
from paragraph to paragraph. Content also needs to be written
objectively, not with bias. Reducing bias in language can be
easier achieved with third-person writing and critical thinking.
Writers should support the argument with credible research
from peer-reviewed resources. Wikipedia, the media, or other
non-peer-reviewed articles may not always be reliable or
acceptable. Validity and accuracy can sway the opinions of
readers if data is derived from reputable sources. Remember,
one major goal of the paper is to convince the audience of the
writer’s opinion makes sense.
Another major goal of the paper is to increase the knowledge of
the writer. If this research is done well, it should add to the
body of knowledge. The last sentence of this paragraph should
transition nicely into thesis statement argument #2.
APA 6th Edition Formatting
This paragraph or series of paragraphs within this section
should present data about argument #2, APA 6th Edition
Formatting. Just as paragraph #1 within the body of the paper,
data that presents opposing viewpoints related to APA 6th
Edition formatting should be researched and written.
Approximately 80-85% of the paper should be written in the
writer’s original words; 15-20% of the paper should be written
with in-text citations. Paraphrasing in-text citations is preferred
compared to quoting author statements. However, if quotations
are used, the writer must write them correctly. For example,
thirty-nine (39) words or less require in-text citations to be
written as follows: “The quoted sentence” (Author Last Name,
Year of Publication, page or paragraph number). Here are a few
examples:
1. “The quoted sentence” (Phillips, 2013, p. 3).
2. Phillips (2013) stated, “The quoted sentence” (para. 7).
The two previous sentences utilized the author of this paper’s
name for illustration purposes only. Quoting forty (40) words or
more requires a different formatting called Blocked Quotes.
This is how they must be written:
A tutorial will show you how to create this within the paper.
Please pay close attention to how it is written. Select the
appropriate words to lead into the hanging indentation or
blocked quote. Please note that the formatting is similar, but the
period should be written immediately after the sentence and not
before the in-text citation. (Author Last Name, 2013, p. 3)
A sentence that naturally transitions into thesis statement #3
should be written here.
Structuring Content
This paragraph should discuss thesis statement argument #3,
which is how to structure content within a research paper. The
same guidelines apply for this topic and paragraph. The writer
should articulate the components necessary to write this entire
paper from beginning to end so that the content will make sense
to anyone, anywhere in the world, who decides to read it.
Writers should not write with colloquialisms or verbiage that
people in different venues, environments, or cultures will not
understand. Writers should also consider writing in past tense as
well. The content in this paragraph or section should transition
nicely to the conclusion section of the paper.
Conclusion
The header should be Centered and Bolded.
The first sentence should re-state the thesis statement in
different or similar words and remember to continue indenting
the first sentence in a paragraph. This sentence will remind the
reader of the overall arguments researched within the paper
based on the writer’s opinions on the topic.
The writer should then summarize the main points of each
paragraph or section. Writers should refrain from inputting
quotes and paraphrases in the conclusion paragraph or
paragraphs. Writers should continue to write in third-person.
The last few sentences are where the writer inputs his/her
objective perspective of the overall research. In other words, the
writer should have learned something from conducting this
research and should state those facts clearly and concisely. The
final product should equate to a great research paper that
contains objectively written content that is well-formatted in
APA 6th Edition by learning how to use the functions within
word processing software.
The reference page should be written on the next page, in
alphabetical order, and according to a specific format.
Instructions for writing Headers are written within Appendix A.
Instructions for writing in-text citations are written within
Appendix B.
References
The header should be Centered and Bolded.
Use a new page for References.
Note: Cite the provided references using the APA 6th edition
standards for formatting a Web page.
Reference 1:
Author: American Psychological Association
Publication Date: 2013
Title of Document: Basics of APA style tutorial
Web Address: http://flash1r.apa.org/apastyle/basics/index.htm
Reference 2:
Author: Purdue University
Publication Date: 2013
Title of Document: Tips and examples for writing thesis
statements
Web Address:
http://owl.english.purdue.edu/owl/resource/545/01/
OYO 16 Portlandia.xlsx
Title PageName:Course Section:Professor Name:Title of the
Assignment:PC or Mac:
DocumentationPortlandia SkiesAuthor:Date:Purpose:To track
the average days per month of clear, cloudy, and rainy skies in
Portlandia
Weather Portlandia SkiesAverage Days per
MonthJanFebMarAprMayJunJulAugSepOctNovDecTotalClear2.
92.93.33.55.06.212.611.410.35.42.82.268.5Ptly
Cloudy3.63.84.95.87.27.78.59.68.17.64.33.374.4Cloudy24.421.
522.820.718.916.19.910.111.618.022.325.5221.8Rainy18.015.61
6.914.411.89.23.94.96.512.318.018.7150.2Rainy is 0.01 inches
or more precipitation
OYO 20-1 Sales.pptx
Title Page
Name:
Course Section:
Professor Name:
Title of the Assignment:
PC or Mac:
2
Price Packages
Birthday Bash
One round mini golf
10 arcade tokens per guest
5 laps around go cart track
The Fundraiser
One round mini golf
12 laps around go cart track
12 pitches in batting cages
Birthday Basics
One round mini golf
5 arcade tokens per guest
3
Mini Golf
Two courses
Easier for younger patrons
Harder for more experienced patrons
Batting Cages
Helmets provided
Variety of bats to choose from
Baseball or softball
Fun obstacles
Hole in One on Hole 18 wins small ice cream cone
4
Customer Comments
“The kids had so much fun at my son’s birthday party! We will
definitely come back.”
“We had no trouble selling out our fundraising tickets for
GreenEarth; everyone wanted to come!”
“The staff was very solicitous. I even got great tips at the
batting cages.”
5
Arcade
Wide variety of games
Classics
Skeeball
Pinball
PacMan
Fortune teller
Current Classics
Iron Man
Call of Duty
Variety of car racing games
Contact Us
Address
3891 West Park Ave.
Raleigh, NC 27610
Phone
919-555-2276
Web site
www.mikesminigolf.com
7
OYO 21-2 Rules.pptx
For more than 20 years, Duarte has developed visual stories for
the world’s leading corporate brands, thought leadership
forums, and an Academy
Award-winning documentary.
Now they bring you…
FIVE RULES FOR CREATING GREAT PRESENTATIONS
To view this presentation, first, turn up your volume and
second, launch the self-running slide show.
1
Turn Up Your Volume
FIRST
Launch Self-Running Slide Show
SECOND
To View This Presentation
To view this presentation, first, turn up your volume and
second, launch the self-running slide show.
2
Presentations are a powerful communication medium.
3
For more than 20 years, Duarte has developed presentations…
4
D
…to launch products,
5
…align employees,
6
…increase company value,
7
…and propel
8
…global causes.
9
RULES
5
Along the way we’ve discovered…
10
PRESENTATIONS
FOR
CREATING
CHANGING
WORLD
RULES
5
…five simple rules for creating world-changing presentations.
11
TREAT
YOUR
AS
AUDIENCE
KING
The first rule is: Treat your audience as king.
12
Your audience deserves to be treated like royalty. Design a
presentation that meets their needs, not just yours.
13
WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD
ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
WHAT
YOU
CAN
DO
THEM
FOR
WHY
THEY
YOUR
SHOULD
ADOPT
VIEW
THE
STEPS
FOLLOW
ACTION
THEY
NEED
TO
TO
TAKE
Audiences want to know what you can do for them, why they
should adopt your view, and the steps they need to follow to
take action.
14
$
Give them those things in a clear, easily understandable way…
15
…and you will undoubtedly find favor with the king.
16
SPREAD
IDEAS
AND
MOVE
PEOPLE
2
The second rule is: Spread ideas and move people.
17
BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
BLAH
Your audience didn’t show up to read your 60 page on screen
dissertation.
18
They’re there to see you. To be inspired by your message…
19
…and witness the quality of your thought.
20
AN
OTHER
ME
ET
ING
You are not giving your presentation to have another meeting.
You are there to covey meaning.
21
So, consider including imagery that powerfully illustrates your
point.
22
Sometimes moving images can inspire in a way that static slides
cannot. A slow moving animation creates a sense of nostalgia.
23
WHICH
PRODUCT
HAS
IT
ALL?
A sequential build adds a sense of suspense.
24
And a thought-provoking video moves your audience in a way
that can change not only minds, but hearts.
25
HELP
SEE
WHAT
YOU
SAYING
THEM
ARE
3
The next rule is: Help them see what you are saying.
26
Half of the people in your audience are verbal thinkers and the
other half are visual.
27
Combining minimal text with meaningful visuals means that
you’ll reach everyone.
28
Brainstorm graphics that will effectively communicate your
message…
29
MARCH
FEBRUARY
JANUARY
CANS
RECYCLED
= 1000 CANS
THE
PROCESS
…and replace those words with a picture, chart or diagram.
Then apply a consistent treatment to your graphics to give your
whole presentation a unified look so that your audience is
attracted to, rather than distracted from, your message.
30
PRACTICE
DESIGN
NOT
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APA document.docxThis table contains the raw text content th.docx

  • 1. APA document.docx This table contains the raw text / content that must be used for Assignment 3: APA Fundamentals. The text / content below is not formatted for final use and may reside in a different font, size, and paragraph spacing than the final submission of the intended assignment. Note: The supplied text / content subject matter is meant to aid students in their completion of the assignment. Students should refrain from creating their own content for this particular assignment. Template Section Text / Content (Cut and Paste below text) Running header Please note that on the title page, your page header/running head should look like this: Pages after the title page should have a running head that looks like this: Running head: HOW TO FORMAT AN APA PAPER HOW TO FORMAT AN APA PAPER Title Page *The text to the left of the “:” is not required (it is for descriptive purposes), only the actual information should be on the Title Page. *Title of Paper: How to Format an APA Paper According to 6th Edition Standards *Student Name: (Use your name) *University Name: Strayer University *Course Number and Name: CIS105 Introduction to Information Systems *Instructor Name: Professor Graham
  • 2. *Date of Submission: (Use the current date) Abstract Level 1 headers should be centered and boldface. Do not indent first sentence in the Abstract. The Abstract is often optional for research papers. Students enrolled in courses at Strayer University should verify with the instructor if an Abstract is required for the paper. CIS105 does not have a major APA paper as an assignment. The Abstract should be written in block form, which means that the paragraph should not be indented. The Abstract should contain between 150 and 250 words and should not contain in-text citations or references. The Abstract provides a brief summary of the paper and usually contains words such as, “This paper will discuss…”, or “The purpose of this paper is to…”. The Abstract should not to be confused with the thesis statement. Write the Abstract in short and concise sentences that tell the story of the paper. The Abstract should be written after the entire paper has been completed. The Abstract should be located after the title page, but before the introduction of the paper. Do not write the Abstract in first-person; write the Abstract in third-person. Introduction and Thesis Statement The title of the paper is centered but not bolded for this instance. Do indent the first sentence in a paragraph. How to Format an APA Paper According to 6th Edition Standards. Input and center the above title of the paper at the top of the page. This title is not bolded but the titles in the rest of the body will be centered and bolded. An introduction and thesis statement header is not used and should not be included. The first sentence of the introduction should grab the attention of the audience of readers. It should be an original, broad statement, quote, or paraphrase. Narrow down the broad topic to a specific argument that is worthy of research and writing. Research papers should be written in a narrative format. Write the paper in third-person; refrain from writing papers in first- and second-person. Provide background, definitions, or other
  • 3. details about the topic that will help the audience of readers understand the topic more effectively and writer’s logical flow of the paper. The introduction paragraph should lead into a specific or main topic, known as the thesis statement. The thesis statement should be the last sentence of the introduction paragraph. The type of thesis statement used in this paper is the expository thesis statement. In this case, the expository thesis statement is one comprehensive sentence that displays three main argumentative points that the writer thinks are critically important for the readers to know. The writer needs to conduct research about these specific opinions and support them with objective and accurate data. Here is an example of an expository thesis statement: In order to write a great research paper, writers must understand word processing software, APA 6th Edition formatting, and how to structure content. Without a thesis statement, there can be no body of the paper or conclusion. Body of the Paper Note: The body contains three (3) sections with Level 1 Headings: Word Processing Software, APA 6th Edition Formatting, and Structuring Content. These should be Centered and Bolded. Note: A block quote is highlighted in yellow to show you in the text to the right. Do not include the yellow highlight in your document. Be sure to format this item according to APA 6th edition standards. Remember to indent the first sentence of a paragraph. Word Processing Software The body of the paper should outline the three main argumentative points in the thesis statement. Therefore, if a Header such as “Word Processing Software” is used, the paragraph or subsequent paragraphs within the section should discuss thesis statement argument #1. Data that presents opposing viewpoints related to different Word processing software, the types that exist, advantages and
  • 4. disadvantages, and any other relevant information should be written within the paragraph or subsequent paragraphs. Subsequent paragraphs may be necessary. This can be up to the writer, the instructor, or the constraints of the assignment. For example, a five-paragraph paper should include: 1. An introduction paragraph, with thesis statement at the end of the introduction paragraph. 2. A body of the paper that contains three paragraphs related to the thesis statement. 3. A conclusion paragraph that includes a restatement of the thesis statement, whether it is confirmed or disconfirmed, a summary of the findings of each paragraph, and final words based on the writer’s perspective of the research paper. However, a research paper that is required to be longer in length (i.e., 5-6 pages, 8-10 pages) will more than likely require additional paragraphs and sections. This is when the use of Headers and sub-Headings may prove useful. The writer will need to ensure that the logical flow of data naturally transitions from paragraph to paragraph. Content also needs to be written objectively, not with bias. Reducing bias in language can be easier achieved with third-person writing and critical thinking. Writers should support the argument with credible research from peer-reviewed resources. Wikipedia, the media, or other non-peer-reviewed articles may not always be reliable or acceptable. Validity and accuracy can sway the opinions of readers if data is derived from reputable sources. Remember, one major goal of the paper is to convince the audience of the writer’s opinion makes sense. Another major goal of the paper is to increase the knowledge of the writer. If this research is done well, it should add to the body of knowledge. The last sentence of this paragraph should transition nicely into thesis statement argument #2. APA 6th Edition Formatting This paragraph or series of paragraphs within this section should present data about argument #2, APA 6th Edition
  • 5. Formatting. Just as paragraph #1 within the body of the paper, data that presents opposing viewpoints related to APA 6th Edition formatting should be researched and written. Approximately 80-85% of the paper should be written in the writer’s original words; 15-20% of the paper should be written with in-text citations. Paraphrasing in-text citations is preferred compared to quoting author statements. However, if quotations are used, the writer must write them correctly. For example, thirty-nine (39) words or less require in-text citations to be written as follows: “The quoted sentence” (Author Last Name, Year of Publication, page or paragraph number). Here are a few examples: 1. “The quoted sentence” (Phillips, 2013, p. 3). 2. Phillips (2013) stated, “The quoted sentence” (para. 7). The two previous sentences utilized the author of this paper’s name for illustration purposes only. Quoting forty (40) words or more requires a different formatting called Blocked Quotes. This is how they must be written: A tutorial will show you how to create this within the paper. Please pay close attention to how it is written. Select the appropriate words to lead into the hanging indentation or blocked quote. Please note that the formatting is similar, but the period should be written immediately after the sentence and not before the in-text citation. (Author Last Name, 2013, p. 3) A sentence that naturally transitions into thesis statement #3 should be written here. Structuring Content This paragraph should discuss thesis statement argument #3, which is how to structure content within a research paper. The same guidelines apply for this topic and paragraph. The writer should articulate the components necessary to write this entire paper from beginning to end so that the content will make sense to anyone, anywhere in the world, who decides to read it. Writers should not write with colloquialisms or verbiage that people in different venues, environments, or cultures will not
  • 6. understand. Writers should also consider writing in past tense as well. The content in this paragraph or section should transition nicely to the conclusion section of the paper. Conclusion The header should be Centered and Bolded. The first sentence should re-state the thesis statement in different or similar words and remember to continue indenting the first sentence in a paragraph. This sentence will remind the reader of the overall arguments researched within the paper based on the writer’s opinions on the topic. The writer should then summarize the main points of each paragraph or section. Writers should refrain from inputting quotes and paraphrases in the conclusion paragraph or paragraphs. Writers should continue to write in third-person. The last few sentences are where the writer inputs his/her objective perspective of the overall research. In other words, the writer should have learned something from conducting this research and should state those facts clearly and concisely. The final product should equate to a great research paper that contains objectively written content that is well-formatted in APA 6th Edition by learning how to use the functions within word processing software. The reference page should be written on the next page, in alphabetical order, and according to a specific format. Instructions for writing Headers are written within Appendix A. Instructions for writing in-text citations are written within Appendix B. References The header should be Centered and Bolded. Use a new page for References. Note: Cite the provided references using the APA 6th edition standards for formatting a Web page. Reference 1: Author: American Psychological Association Publication Date: 2013 Title of Document: Basics of APA style tutorial
  • 7. Web Address: http://flash1r.apa.org/apastyle/basics/index.htm Reference 2: Author: Purdue University Publication Date: 2013 Title of Document: Tips and examples for writing thesis statements Web Address: http://owl.english.purdue.edu/owl/resource/545/01/ OYO 16 Portlandia.xlsx Title PageName:Course Section:Professor Name:Title of the Assignment:PC or Mac: DocumentationPortlandia SkiesAuthor:Date:Purpose:To track the average days per month of clear, cloudy, and rainy skies in Portlandia Weather Portlandia SkiesAverage Days per MonthJanFebMarAprMayJunJulAugSepOctNovDecTotalClear2. 92.93.33.55.06.212.611.410.35.42.82.268.5Ptly Cloudy3.63.84.95.87.27.78.59.68.17.64.33.374.4Cloudy24.421. 522.820.718.916.19.910.111.618.022.325.5221.8Rainy18.015.61 6.914.411.89.23.94.96.512.318.018.7150.2Rainy is 0.01 inches or more precipitation OYO 20-1 Sales.pptx Title Page Name: Course Section: Professor Name: Title of the Assignment: PC or Mac:
  • 8. 2 Price Packages Birthday Bash One round mini golf 10 arcade tokens per guest 5 laps around go cart track The Fundraiser One round mini golf 12 laps around go cart track 12 pitches in batting cages Birthday Basics One round mini golf 5 arcade tokens per guest 3 Mini Golf Two courses Easier for younger patrons Harder for more experienced patrons Batting Cages Helmets provided Variety of bats to choose from Baseball or softball Fun obstacles Hole in One on Hole 18 wins small ice cream cone
  • 9. 4 Customer Comments “The kids had so much fun at my son’s birthday party! We will definitely come back.” “We had no trouble selling out our fundraising tickets for GreenEarth; everyone wanted to come!” “The staff was very solicitous. I even got great tips at the batting cages.” 5 Arcade Wide variety of games Classics Skeeball Pinball PacMan Fortune teller Current Classics Iron Man Call of Duty Variety of car racing games Contact Us Address 3891 West Park Ave. Raleigh, NC 27610 Phone 919-555-2276 Web site www.mikesminigolf.com
  • 10. 7 OYO 21-2 Rules.pptx For more than 20 years, Duarte has developed visual stories for the world’s leading corporate brands, thought leadership forums, and an Academy Award-winning documentary. Now they bring you… FIVE RULES FOR CREATING GREAT PRESENTATIONS To view this presentation, first, turn up your volume and second, launch the self-running slide show. 1 Turn Up Your Volume FIRST Launch Self-Running Slide Show SECOND To View This Presentation
  • 11. To view this presentation, first, turn up your volume and second, launch the self-running slide show. 2 Presentations are a powerful communication medium. 3
  • 12. For more than 20 years, Duarte has developed presentations… 4 D …to launch products, 5
  • 16. Along the way we’ve discovered… 10 PRESENTATIONS FOR CREATING CHANGING WORLD RULES 5 …five simple rules for creating world-changing presentations. 11 TREAT YOUR AS AUDIENCE KING The first rule is: Treat your audience as king. 12
  • 17. Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours. 13 WHAT YOU CAN DO THEM FOR
  • 19. Audiences want to know what you can do for them, why they should adopt your view, and the steps they need to follow to take action. 14 $ Give them those things in a clear, easily understandable way… 15
  • 20. …and you will undoubtedly find favor with the king. 16 SPREAD IDEAS AND MOVE PEOPLE 2 The second rule is: Spread ideas and move people. 17
  • 22.
  • 23. Your audience didn’t show up to read your 60 page on screen dissertation. 18
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  • 45. They’re there to see you. To be inspired by your message… 19
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  • 67. …and witness the quality of your thought. 20 AN OTHER ME ET ING
  • 68. You are not giving your presentation to have another meeting. You are there to covey meaning. 21 So, consider including imagery that powerfully illustrates your point. 22 Sometimes moving images can inspire in a way that static slides cannot. A slow moving animation creates a sense of nostalgia. 23
  • 69. WHICH PRODUCT HAS IT ALL? A sequential build adds a sense of suspense. 24 And a thought-provoking video moves your audience in a way that can change not only minds, but hearts. 25 HELP SEE WHAT YOU SAYING THEM ARE
  • 70. 3 The next rule is: Help them see what you are saying. 26 Half of the people in your audience are verbal thinkers and the other half are visual. 27
  • 71. Combining minimal text with meaningful visuals means that you’ll reach everyone.
  • 72. 28 Brainstorm graphics that will effectively communicate your message… 29
  • 73. MARCH
  • 75. THE PROCESS …and replace those words with a picture, chart or diagram. Then apply a consistent treatment to your graphics to give your whole presentation a unified look so that your audience is attracted to, rather than distracted from, your message. 30 PRACTICE DESIGN NOT